marketing, communications and brand development professional A creative and highly capable marketer with extensive B2B, B2C, agency and in - house experience , having manag ed teams for a global brand , and most recently help ed an e stablished SME to become the clear market leader in its sector , setting up the marketing function and building a strong and distinctive brand Has also marketed employer brands in finance, retail , charity and other sectors, and since 2015 has single - handedly managed and delivered strategy and development , copywriting, design, content creation , digital strategy , social media, communications , events and more, thriving on the variety and challenge. • The creativity to envisage new ideas and initiatives, backed with the practical skill to deliver them • Strategic and commercial sensibility ; empathy to see other perspectives and identify audience needs • Excellent communication skills with a flair for writing and design • Efficiency and organisation; managing multiple projects under pressure without sacrificing quality • Strong problem - solving skills; quick to identify key issues and able to offer pra gmatic solutions • Extensive e xpertise in content marketing , editing and proactive ly generating engaging content • Well - rounded team management, team working, training and interpersonal skills • Good IT literacy and understanding /use of digital tools: social media, email marketing, SEO, PPC, video editing and web design ( on the Volcanic platform ) • Director of Marketing 2019 - 21 • Marketing & Communications Manager 2015 - 18 Harris Hill is the UK’s leading charity sector recruiter , established in 1996 and grow ing to a (pre - pandemic) team of 35 specialis ts in fundraising, finance , marketing and other head office roles I’ve driven the brand and marketing strategy since 2015 in the company’s first dedicated marketing role , with a strong element of self - determination in defining the role and developing the brand, personally creating the vast majority of content. The business has since enjoyed a run of consecutive record - breaking years and growth in a largely flat market, opening its first regional offices and achieving the long - term goal of leading the market in charity recruitment. Naturally there have been many contributing factors – not least the high quality of service, people and leadership – but marketing has been consistently cre dited throughout the business for its s ubstantial and valuable contribution Notable achievements : • Establish ed the marketing function , quickly gaining excellent engagement and buy - in from staff. • Creat ed a distinctive voic e and visual identity , derived organically from the company ’s character. • Digital transformation of the Harris Hill site: initial redesign (via external developer) to bring it on brand and create a more welcoming experience, later moving to a more contemporary platform with major cost, functionality and UX benefits, building a n ew and largely self - designed site in full. • R an a successful content marketing and social media strategy , creating the Harris Hill Blog and regular original content which helped to create a distinctive brand voice , more than doubling LinkedIn follow er s, boost ing SEO and traffic This included a 2016 article which ( homepage a nd jobs index aside) continues to be the site’s most - visited page every month , with over 100,000 readers to date • Manag ed a £200k media budget , negotiating contracts and ad - hoc deals with The Guardian, LinkedIn, Third Sector, CharityJob, Reed and other relevant channels. • Negoti at ed a partnership with leading job site CharityJob , to collaborate on the 2019 Salary Report , expanding from Harris Hill’s annual survey to become th e UK’s most comprehensive guide to charity salaries , reach ing its largest - ever audience as a result. I devised and managed t he project from beginning to end , writing c.80% of content and designing both physical and digital edition s • Increased media presence significantly , both through paid - for content and invit ations to write for relevant media including Third Sector, The Fundraiser and charity finance monthly Finance Focus • Design ed and buil t branded recruitment microsites for clients including The Donkey Sanctuary, Air Ambulance, Caudwell Children and the Woodland Trust. These have generated higher - quality applications, strengthened client relationships and have been instrumental in winning n ew business. • Ma ximis ed the benefit from sponsor ship of events including the London Charity Softball League Manag ed the relationship , staff and logistics ( including the bar at softball finals ) , introducing numerous physical and digital initiatives which transform ed brand awareness among a key target audience • Design ed and c reat ed all brand guidelines and assets , including a new suite of digital - friendly logos in 2017 , and rebranding of the Executive business in 2020. • Managed a full office refurbishment in 2016, from contractor selection to design and scheduling of works , and despite being a novice in this area , achieving a superb end result within budget. ( ) • Email Marketing Manager 2014 - 15 • Media Marketing Manager 2012 - 201 4 • Client Services Manager 2009 - 2012 • Account Manager 2003 - 200 9 PageGroup is a FTSE250 company and global leader in professional recruitmen t, with a London - based marketing department of 35 , responsible for the g roup brand and all UK marketing activity. Covering the full marketing mix as Account Manager for Michael Page Finance and later MP Marketing , strengths in training and efficient delivery drove progression to Client Services Manager with three direct reports, handling fast - turnaround work for all UK b rands, such as events material, email marketing , and high - volume advertising in the F inancial Times, Sunday Times , Marketing Week and other media. As Media Marketing Manager this expanded to digital channels, optimising the profitabilit y, effectiveness and sales of online ad packages, before a new department structure recognised and formalised my ( previously un official ) role as Email Marketing Manager Notable achievements: • Led the business - wide adoption of email marketing, sourcing and trialling the Dotmailer platform, and working with HR and IT teams to devise and deliver access and training for 100+ users globally. • Manag ed email and SMS campaigns for the UK and Ireland, Mi ddle East, South Africa and North America, driving improvements in deliverability, open rates, traffic generation and ROI • Manag ed a team of three from 2009 - 14 , with responsibility for hiring , training and succession; all of whom joined at entry level and have gone on to great success within the company and elsewhere • Held lead marketing responsibility for the £multi - million Michael Page Marketing business , working with managing directors to plan and implement marketing strategy • Play ed a key role in creating the ‘Marketing Resource’ , a suite of templates enabling staff to ‘self - serve’ for many everyday needs, saving time and successfully reducing demand for studio resource • Ran a national business development campaign for marketing temps using merchandise, direct mail and internal promotions, resulting in 38 jobs and over 300 new client contacts in one day. • Receiv ed ‘star performance in marketing ’ award from business MDs in 201 0 , for successful team management and delivery of an exceptional workload, and an earlier award for best client feedback • Organis ed s uccessful social events including a department quiz night ( also writing and hosting) , Christmas boat party , and the London Christmas Party for the wider business in 2012. • Account Executive 2000 - 2003 • Account Co - ordinator 1998 - 2000 An award - winning agency known for innovative recruitment advertising, TCS blended informality with a serious commitment to high quality work, making for excellent training in good practice C oordinating campaigns as the central liais on between clients, creatives and media required excellent customer service , efficiency and scrupulous attention to detail. Starting in a largely internal, supporting capacity, the role quickly became more client - f acing with full responsibility for several major accounts Notable achievements: • Mana ged a n award - winning £75k multi - channel campaign to recruit 450 staff for Selfridges’ second Manchester store , planning and advising on strategy , media and creative execution, co - ordinating delivery for print, press, radio, online and ambient media. • Ran one of the UK’s first microsite - based recruitment campaigns , supported by press, online and poster advertising, for HMV’s 2002 graduate scheme. 1992 - 1997: During breaks from university and i mmediately there after , I worked in temporary clerical and sales roles for organisations including Chambers & Partners , Aston Martin , the Royal Festival Hall , Selfridges and RIBA • BA Hons French with Film & Media Studies, 2:1 University of Stirling 1992 - 96 , with a half - year at Université de Paris X, France • ‘A’ Level French, English, Pure Mathematics/Statistics and ‘AS’ Level Psycholog y Mainly writing and music - rela ted : former blogger (before doing so professionally), occasional songwriter, and worked part - time as a DJ from 2007 - 15, now a more occasional hobby. available on request