Hello to you big APE ! Your boss asks you to launch a revolutionary blockchain project ? because the competitor has released a SuPeRbE cOllEcTiOn *NF - Tay*, or his son's friend made 10k $ in ROI by selling his dog's kennel in the metaverse ? Unfortunately, everything looks super awesome on the crypto planet and no critical looks? Well, here's a quick and non - exhaustive summary of what I've learned since 2013 , and that we won't necessarily tell you , if you want to launch your project. Then an example of a "false start", the Cryptobee collection from LVMH Guerlain where I took 10% of the supply l ike a big fat monkey, then another French example still in progress, which just passed 1 million dollars in transactions, the DOGECUBE.io social experience (disclosure : I do own some tokens of radix , cryptobee , dogecube ). For information, we say DLT ( distributed ledger technology) and not blockchain, the blockchain being ONE of the iterations within the DLT. The DLT world is a total FARWEST and we're sailing by sight! If you are just going to trade your funds from your project, give up immediately, 90 % of traders get rekt . You're no smarter than 90% of the population, let alone professionals like Dollar Bill Stern. Holding and Building will earn you much more than Trad ing or Scalp ing Is your idea applicable to DLT? Here is a decision tree laid by scientists and not by me ( of course , I am a dog). Obviously Zuckerberg didn't read it before making his meta thing ... Don't be like Zuck , ask yourself th o se questions first: - Need to store the state of an information? - public verification is necessary? - No t rusted third party exists? - Multiple contributors required? - Some are not trustworthy ? If you got at least one of your , DO NOT DO THIS PROJECT IN DLT. Pay yourself a database, really, it's useless in DLT. And if you only have , you can launch your proje ct in DLT, yay ! If it is good, congratulations old whale, but how is it positioned? Field of invention (layer 1)? - a DAG partitioned in two - a DLT Po S eco - friendly - a new type of consensus Field of application ( dApp )? - a collection of NFTs - a copy of craigslist - a decentralized exchange (DEX) of properties for rent - a bridge between two DLTs An application idea ( uniswap , opensea ...) can be deployed on almost any type of DLT (ethereum , solana ...) if it supports a *virtual machine* stratum of smarts contract . If your idea straddles the two, those are two ideas and not one, you will have to choose. Doing both field will be impossible for you , the competition is already ferocious. There are over 20,000 crypto projects listed on coinmarketcap.com! A DLT consists of several stratu m : A quick technical guide, if you decide to dive your nose into this fascinating subjec t, you will see that it is much more complex than summarized here. It's deep research, from which updates come out little by little The protocol itself: what form does the structure of the *chain* take? Are the transactions all gathered in blocks linked and ordered between them forming a single set? Or is the chain * sharded * and each link only takes into account the dependencies on the corresponding partition , to lighten and streamline everything in a parallel way? The consensus: is it safe but slow or tolerant but fast? Even better, does it take the best of both? Can it quickly check the consensus status on a given transaction as well as on the entire protocol? Does it directly implement the definition of a n asset to lighten the virtual machine work ? T he virtual machine: where the logic of smart contracts applies . Does it take 6 months for a developer to learn to code with it, 6 weeks to have his project hacked ( Ethereum Virtual Machine - EVM lost s billions of dollars each year), and 6 minutes to carry out a complex intelligent transaction? Or does your dev is ready in 6 weeks, for nuclear power plant level securized code , with complex multi - shard transactions (n - n shard ) finalized in 6 seconds? Is it asset oriented? Index gateway : Can they quickly list the assets in a given wallet , in a given transaction? Or even better, on the whole history according to specific filters like all transactions of a specific crypto on a specific date on a specific partition? Each stratum within a D LT will add latency to the overall information processing , from its input, through its dissemination and verification, to its finalization by writing it to the ledger . We talk about TPS (transactions per second) for the processing speed of a DLT. How to c hoose the right DLT for your project? It depends on the target population and the duration of the project. If you're targeting traders, go where there's the most volume. If you need to make maximum sales quickly, go where there are the most users. Know th at users hate that a project stops because there will inevitably be financial losses, for someone, somewhere. On the other hand, if your company's crypto project must be long - term, we have a small problem: the technology is not ready yet , you are 3 years too soon young penguin. Those who tell you otherwise either don't know it or are lying to you. The best of each stratum in ONE SINGLE DLT does not yet exist! I ’m currently only aware of one R&D prototype (the #cassie crypto project by Dan Hughes) that mig ht come close to this (nothing done), but it will only be implemented in RADIX DLT bit by bit over the next 3 years. So NOTHING exists for the moment in crypto, we are talking about a speculative BUBBLE. Indeed, DLTs are NOT " updatable ". Or VERY VERY VERY YY slowly . Ethereum took more than four years to change its consensus. Many DLT creators prefer to launch a new one with the few improvements discovered, given the complexity of the task of changing the existing one, which will be "abandoned". Red card. L et's make a wacky comparison , DLTs are like the beginning of video game consoles, if you develop your game on the Atari2600 which is a hit currently , it will not be compatible with the PS5 which will be released in 3 years, woopsy ! And of the hundreds of console brands in 1980, how many are left today? In ANY CASE , choose wisely AND provision the fee for having to transfer EVERYTHING and rebuild on the dominant DLT in 2025, the market will have changed by then. If you don't plan for it, your p roject will slowly die, you will end up abandoning it, we call that a silent RUGPULL. What is legally a SCAM, red card! All that would remain as digital certificates lost on an old DLT, at best collectible like an old flea market vinyl or a dusty SuperNes video game And since in crypto * stupid * people put their life savings on your token , you can end up with very serious threats of violence and death towards you and / or your company, by owners distraught in the face of devaluation of their good. Which is worse than a BadBuzz ! Random influencer / crypto consultant at $1000 / hour: *What Exists Currently Is Good enough For A Web3.0 Project Thanks To Layer 2 - haaan* No. Just no . DLTs are currently $250 billion industry , the financial system is $400 Trillions, and current DLT solutions are already in overdrive because they are not scalable without losing decentralization, security and/or atomic composability (complex transactions between n - n shards ). Knowing that all the internet in Web3.0 is another x1000 gap after onboarding the financial system , it is not by adding a small turbo (layer 2) to your Ford Mustang 1967 that it will be able to compete in the current 24 hours of Le Mans power 1,000 DEFI (decentralized finance ) or power 1,000,000 Web3 (decentralized web in front end and back end)... Solana DLT consensus level is 65,000 tps, with the virtual stratum DEX smart contracts it is 300 tps. Avalanche DLT is 4500 tps in consensus, 32 tps in DEX, Polygon 10,000 and 50 tps... The needs for the DEFI are more than 20 million tps, Web3 with all games, messages, certificates of properties what will it be, 500 millio n tps? 1 billion tps in 2030? If you find an * easy DEFI and Web3 solution * for your project, beware and choose well on which DLT. Because for the big project of your dreams, it won’t be before 3 years minimum. It is a speculative bubble. Here is a web site that has some updated *technical* comparisons between the different DLTs. https://cp.radixdb.org/radix - competitors Alright, can we get started? Almost ! Once well decided, what will make your proj ect a success or not will be your digital community, just your community, your whole community, it will be your unique ring, you will have to be a great community manager in spite of yourself. If you are not prepared for this essential base, it will proba bly be a failure because you will have to spend a lot of money for a low user conversion rate with all the out of price pseudo solutions offered around. With a 6 months - built community, you will go further! To summarize, an application crypto is an econom ic marker of a digital community and its flows. It is only by being an active member of a digital community that access to a product or service should open up, like a reward. Members often have a sentimental link with their community, otherwise they leave quickly. In this they are not just customers, they are practically digital citizens. How come Nike made $185 million just by selling NFT products? No, Nike first bought the RTFKT digital community to have this initial base! And then they merged with their customers who share this same culture, to create a real digital branch within their ecosystem. They bought a small seed which they grew by feeding it with their means, which was well returned to them. Without a community, you'll be just one token among 2 0,000 others, no matter how powerful your brand is, unless you have $100 million to burn ( even there... ). Ideas should emerge from your community, be listened to and nurtured in accordance with the initial objectives of your project. Essentially bottom - up, with just sorting out what is applicable or not, through a top - down filter of your brand scope. Sorry for this linkedin like newspeak. We will see how a digital community is the main subject of a crypto failure or success, in the two French examples that follow. Go good luck cute pepe frog PS: do not give your private keys because loss of funds; use a multisig , a cold wallet and double authenticator; do not buy youtube videos they are false views; do not buy twitter or telegram followers because ditto are bots; do not use facebook each of your posts will be filled with comments from scammers; do not get listed on CEX at first, aim for D EX; do not denigrate competitors projects , you will be raided by their community; any digital presence must point back to your community; reddit is paid cancer; some good information on twitter but lot of hate; do not to speculate with the funds; don't inv est what you can't afford to lose; don't smoke don't drink don't... Example of a false start: LVMH - Guerlain Cryptobee Nike is valued at $180 billion, the LVMH group is $370 billion. After the implementation of the "Aura Blockchain Consortium" project a t LVMH for the monitoring of their products (internally?), will we see the creation of an LVMH digital identity for its users, and add to the first luxury group in the world the first digital luxury label in the world? - June 2021, 1 NFT Givenchy, for Pride Month . There are enough people willing to support this cause for this collection, sold out, " buy to earn ". - August 2021, 30 + 10 NFT LVMH, for the video game "Louis the game " for the 200 years of Louis Vuitton. Ther e are enough gamers interested in NFTs for this educational game , sold out, “ play to earn collection ” - October 2021, 4 NFT Guerlain, artists of the exhibition "When Matter Becomes Art". There are enough art lovers for this collection, sold out, “ buy to e arn ”. - February 2022, 100 NFT Kenzo Bole Flower, drawn by lot among the buyers of the collection, therefore sold out, “ buy to earn ”. - April 2022, 100 NFT Kenzo Tiger Tail, randomly drawn among the buyers of the collection, therefore sold out, “ buy to e arn ”. NEW: airdrop for creators of digital fan art during a Kenzo contest: “Community member to earn ”!!! - July 2022, special NFTiff pass from Tiffany, for owners of NFT cryptopunks (NON LVMH BRAND), supported and pushed by son Alexandre Arnault who has his own cryptopunk. “ Digital Community member to earn ”. Even better than Kenzo? Yes, but in the wrong way! Here the reward is if you are part of the CryptoPunk digital community , not the LVMH digital community... We are almost there Alexandre, you can bring your fingerprint to this company digital vision - The largest current LVMH digital collection: 1828 NFT Guerlain Cryptobee , auction + purchase. “The sale is used to preserve the Vallée de la Millière Nature Reserve , with advantages for holders : presale access to upcoming collections of NFTs , access to exclusive e vents, or even exclusive access to the natural domain. ". Access to the famous “ Digital community member to earn ” ! Congratulations, we're here, I put down $15k easy , it's the LVMH group, it's in the right direction, low risk investment . Yet 4 months later, the collection is struggling to sell, the communication is withdrawn from the Guerlain site, the future of the project on hold. Why ? The target: in real life, it matches perfectly with the consumer of natural cosmetics who buys her luxury r ange Guerlain Abeille Royale at Sephora. But she's probably not a geek, so there are a lot more pitfalls to clean, to take her on this adventure road . A challenging brand DNA to connect with crypto. But not impossible, the crypto - geek likes transparency, t raceability, and bees are our friends. The community: We had to find a sub - forum of the NFT sales platform, mixed with 36,000 other channels. Never indicated on the Guerlain site, I only joined this place much later (even though I have been a crypto - geek since 2013), so the new users have already gotten lost elsewhere. Very low buyer / member of the community conversion rate, even though it is the most important tracker, loss of the group effect! Create a simple dedicated channel free and accessible in 5 m inutes indicated everywhere? Yes: t.me/LVMH_NFT for example, to pin on all media. Moderation: Professionals paid by post and not always having the answers. Take members from the community who have an NFT from the collection and who would form a team aroun d the founders to spread the vision . Much more engaging for newcomers, and conducive to sharing ideas and developing them. Bring project leads as close as possible to the community. Remove the middlemen as much as possible! And you will save huge money. T he tech: we have seen that DLTs remain a bubble for the moment, so we suspect that all interactions with the chosen DLT are painful, boo (.com). Tezos DLT wants to be more eco - responsible than other DLTs, of course, but: - Participating in the sale was two h ours of repeating clicks that didn't work half the time, each transaction was only validated after two minutes, at the time of contactless payment it's very hard. - The same goes for participating in the airdrop , redistributing my collection to maximize the rewards took 2 hours of work, whereas with a script on a more modern DLT it would take two seconds - Tezos Virtual Machine is in a complex language , so a costly project to set up and secure. It was also necessary to migrate the entire collection after its launch because of these security risks, and many members who did not do so lost their participation in the airdrop : No more interest for them to be a member of this digital community, red card. - Even if it means making a risky choice, you might as well go for ultra - modern DLT, otherwise you better stay on the Ethereum DLT which has the most users , to interest as many as possible users before a migration in 3 years. Communication: great strike force from the LVMH group to disseminate information upstream, everyone seemed to be aware, from the cosmetics community to the geek community. Unfortunately given the chosen DLT, it is impossible to easily implement the collect ion on the Guerlain.com site with filters by NFT attributes or by proprietary wallet. A failed closure between brand and community. Ditto in the physical Sephora points of sale where the luxury range Abeille Royale has a royal spot. A simple QR code to the NFT collection in their dedicated section is the basis, isn't it? Never seen a single reference in the Sephora that I checked. WTF? Yann Arthus Bertrand is ok for the *wild nature* side ambassador , a little less for the geek side given the generation gap. And let’s forget the luxury, especially after its sponsorship of the NFT collection of La Poste. Henry Cavill or Mila Kunis would match a little more? Community advantages: It seems that I had 4 entries for VIVATECH, to go see the superb LVMH stand and t he conferences. The initial idea is great, right in the “ be a Digital Community Member to earn ”. But since I didn't find the sub - forum on time... On a DLT you can send messages to a specific wallet, it can help to communicate the rewards to your community. With that there was an Airdrop of undeniable visual quality, with an artist recognized in the digital world, well done. Except for the members who missed it for security reasons smart contract update ... Ouch, it was the right direction, but still too many p itfalls on the road unfortunately! And now ? With two or three complaints the sub - forum is empty, the twitter page silent, the information on the Guerlain site withdrawn... it all smells like the end of the project. A RUGPULL? While there is still the possibility of capitalizing on it as a springboard for the implementation of a global group strategy at LVMH and bringing it to the forefront of digital luxury. How so ? With this simple sentence: “ be a LVMH Digital Club Member ” and what follows: - At the start of the school year, inform all owners of at least one LVMH NFT about the creation of a dedicated community , where everyone can meet. Indicate that they are the heart of the strategy to come. - La unch a new NFT collection within the LVMH group MAXIMUM twice a year, like fashion week but digital fashion week . This with a single brand in the spotlight for each collection, intelligently linking the DNA of the selected brand with the digital one - A col lection is 10k NFT max. - Digital exclusives in each collection (criterion of rarity). - Take up this good Guerlain idea that made me in: access to future collections of NFTs on pre - sale for all those who own at least one NFT from the group! And to access the exclusive part of the new NFT collection, you must have n NFTs from the x previous collections. - Display all collections in one place, as well as each of them in the official website of the corresponding brand. - Make partnerships within the group, but also m ake them outside in the same way: If I am an LVMH DCM, I have access to such and such a thing, in physical or digital, thanks to the brand strength of the group to find agreements, and my digital certificate of ownership. This will guarantee the quick sal e of any new collection, the valuation of previous ones, access to it becoming a privilege thanks to the presale and filtering system for the exclusive part. Once the technology is mature, BUT NOT BEFORE (2025 mini), move on to the * meta verse and W e b 3 * part, being sure that everything has been migrated, on the correct DLT. Let the community monetize its L VMH digital property, sell trading , rent ing them, derive them into skins or other. Then put 0.01% fees on each associated transaction. Enjoy ? Example of the least risk: The DOGECUBE adventure. Technological choice of DLT for this social experience: Radix DLT because it is currently the only one that has a prototype bringing together all the cutting - edge innovations on each stratu m within a DLT , necess ary for the correct deployment of any project, once well implemented. This should open up a maximum of options for a project embarking on it. Without risks? No, zero risk does not exist, and if the implementation fails and other competitors succeed, a migr ation will be necessary. Summer 2021, right in the wave of memecoins * dogecoin / elonmars / floki *, the creation of the DOGECUBE token is done by mixing the collective imagery of Doge with the scalable protocol of Radix called Cerberus . Which gives a t hree - headed Doge, cube power ed , very tall and very strong, because on a very promising DLT. We find some logic where we can, as long as the community likes it A memecoin having no purposes by itself, it only relies on the use made by its community (often in an ironic and speculative way). It therefore has no value in its infancy. We take the opportunity to distribute it for free to as many people as possible by keeping this scheme: “ be a Digi tal Community Member to earn ”. Not making fund calls n or ICOs allows it to comply with most existing or future crypto regulations. So to receive them for free, members must post memes during a challenge organized each week with other memecoin communities , over 25 weeks. We find ourselves 6 months later with a community of more than 3000 members. Of these 3000 members, about 10% attend now regularly, and 1% are pro - active with ideas and initiatives. The organization of airdrops was easily automated and in expensive on Radix : Announcement of the partner of the week => event + participation form => cleaning of false profiles => automatic airdrop of the reward of the week divided by the number of participants. The community is happy, a little regular reward i s more effective than an occasional big reward. By doing the 25 events, a member doing all events got a maximum of 40m DOGECUBE (0.5% of the supply ) in order to distribute tokens evenly. To sustain a crypto project over time, it helps to have a use case for your community. Relying on the notoriety of a personality such dogecoin with Elon Musk will only last a while and seems very risky. What are the ideas of the DOGECUBE community to push the project? Participation in securing Radix 's PoS network with a DOGECUBE node. Volunteer members organize themselves to set up and maintain such a node. The community is invited to link up to access benefits in the future DOGECUBE ecosystem, and free airdrops from partnerships between DOGECUBE and other projects launching on Radix. Launching a pre - sale of 10,000 NFTs of small Cerberus *WOW*. Two active members automate this pre - sale quite easily. Those who stake on the DOGECUBE node have no maximum purchase limit , and the first s to do so will h ave a special item in their NFT . Another form of priority and exclusivity to thank them. Following the presale, about twenty attributes of the NFT (color, item, background, etc.) are voted o by the community. This to determine the levels of rarities acc ording to the scores of votes. The more an item is voted the rarer it will be. Thus we design a collection whose rarest items will be those that please the most, while animating our group. Once the design is complete, there will remain the inclusion on the website, with filters by items or owners, and automation of exchanges. It has not yet been decided on the advantages of owning such a small cerberus in NFT, *coming soon, mandatory *! Being a project launched on Radix, spontaneously appears within the community the need to estimate the value of DOGECUBE tokens vs the Radix token XRD . A geek in the group quickly pulls out an automated pool system for us, where swapping back and forth DOGECUBE/XRD is easy . The few fees taken on each transaction allow the integration of new pools of tokens among the projects that are launched every day on Radix and wish ing to partner with DOGECUBE. Those who stake on the node have better advantages for using pools vs traders not part of DOGECUBE but using this tool Those pools will serve as a kick start in 2023, for the launch of an index listing the best projects existing on Radix . DOGECUBE owners will be able to vote which project to keep or remove from the in dex, what to do with the transaction fees collected, etc. True digital citizens hip . By 2024, if good final deployment of Radix R&D, we should be able to migrate the project to web3, i.e. ALSO decentralize the front - end , getting an uncensorable project (unc ensorable differs from anonymous). What currently no other DLT is able to test in R&D yet However everything is not perfect : - What the community does not generate by itself must be recovered externally, at prohibitive prices, without any guarantee of d elivery, nor the addition of new members, with strong chances of blackmail and scam s . Only do this when it is unavoidable. - With the rise of the energy costs , running the node risks being expensive for our members doing it, how to dilute the risk on this part to perpetuate the already existing commitment ? - With a community comes necessary moderation. Because crypto is a space of *freedom*, some members think they have the right to say or do anything. Even with rules defined upstream, the application of sa nctions (mute / ban) sometimes unleashes passions, with death threats against the moderators or the project concerned. Why do you think you read the writings of a dog? - How to upscale this project from a simple hobby to a professionalized one , for the long term - Centralized Exchange Platforms (CEX): it is a clusterfuck , I would be happy to discuss this with you and any other subject, if you come to the BINANCE meeting on September 14 15 in Paris. Or if you are just passing through Paris , I’m available there too (contact: t.me/Alfred_Dulaire ). After 1 year of adventur e, including the last 6 months of economic emergence, we see a project that is well integrated into the Radix ecosystem . An ambassador of community experimentation, developing through its members ideas What started as a campaign of memes with three - heade d dogs, can give birth to a promising project if you put your COMMUNITY FIRST. DOGECUBE is currently 6 00k$ of Market Cap, 1m$ of volume with 100k$ of liquidity on 20 seeded pools, a community of 3000 members and numerous intra - Radix partnerships. Radix ecosystem has exciting new projects popping up every day (really!) from NFT platforms to dexes and other aggregators, to decentralized social networks. And that's just the beginning. Join us! DOGECUBE.io RADIXDLT.COM