Asa Goldstein Contact Education Skills Tech Proficiencies asamgoldstein@gmail.com Elon University, Bachelor of Arts Brand Strategy Webflow 612-750-3897 Major: Strategic Communications Market Research Figma brandshinecreative.com Minor: Entrepreneurship Workshopping & Discovery Google Suite and Microsoft Suite in/asamgoldstein Boulder, CO, 80301 Lambda Pi Eta Communications Honor Society Copywriting Familiar with Adobe Suite Presentation Brand Storytelling Social Impact ClickUp Sigma Delta Pi Hispanic Honor Society Su mm ar y & E xp erience BrandShine Creative Founder and Chief Strategist 07/2019 - Present BrandShine is a solo venture as a branding and website design/ development specialist for purpose-driven growth-stage startups. Senior brand strategist with 6+ years of experience in developing and executing innovative brand strategies across B2B, B2C, startup, and nonprofit sectors. An inspired and persuasive thinker, skilled at making the abstract concrete and the high-concept accessible to all by converting puzzling jargon into resonant brand stories. Pioneered a branding and website agency for purpose-driven and climate-action startups, both B2B & B2C, to elevate their brands, achieving results such as 4X-ing their revenue and landing seven-figure partnerships. Led extensive multi-day brand workshops to align C-Suite execs, conducted stakeholder discovery, and wrote surveys. Observed industry trends and consumer behavior to identify market opportunities and emerging trends, using data-driven insights to develop radically differentiated brand strategies for growth-stage startups. Directed qualitative and quantitative market research as well as competitive analyses to reveal strategic and creative opportunities before crafting evocative creative briefs for designers and developers. Illuminated compelling and authentic brand narrative through- lines that informed strategic recommendations for business transformation, distilling and delivering insights to executive and senior level leadership. Crafted brand guidelines encompassing brand D N A statements, positioning insights, customer personas, messaging and storytelling frameworks, and tone of voice to ensure brand consistency across all touch points. Partnered with C-Suite executives and senior leadership to translate key business objectives into actionable brand initiatives. Oversaw the development of brand experiences and assets, collaborating with cross-functional teams of designers, developers, and digital marketers to ensure alignment with overarching brand strategy and guidelines. Developed brand architecture frameworks and naming systems that clearly articulated the relationship between different product lines and brand offerings, simplifying complex ecosystems for internal and external stakeholders. Provided ongoing brand management and advisory services to clients, building lasting relationships and becoming a trusted advisor on all matters related to brand strategy and development. Leveraged project management skills to oversee multiple projects simultaneously and deliver exceptional work.