Us Nutraceuticals Market to Register a Healthy CAGR for the Forecast Period, 2021 - 2030 The U.S. market for nutraceuticals is competitive in nature and is likely to witness a significant rise in the level of competition throughout the forecast period, states a new market intelligence study by Transparency Market Research. The rising number of collaborations and mergers and ac quisitions is projected to enhance the competitive environment of the overall market in the next few years. In addition to this, the expansion of the product portfolio is one of the major factors that is projected to accelerate the growth of the growth of the U.S. market for nutraceuticals. The launch of new products and the research and development activities taking place are some of the other key factors that are predicted to enhance the growth of the nutraceuticals market in the U.S. in the next few year s. Some of the key players operating in the nutraceuticals market in the U.S. are The Nature’s Bounty Co., Pepsi Co., Bayer AG, Royal DSM NV, Abbott Laboratories, Chobani LLC, Herbalife International Inc., Amway Enterprises, General Mills Inc., and Groupe Danone. Request A Sample - https://www.transparencymarketresearch.com/sample/sample.php?flag=S&rep _id=22325 According to the market research study by Transpar ency Market Research, in 2015, the U.S. market for nutraceuticals was worth US$64.8 bn. The market is further projected to reach a value of US$102.6 bn by the end of 2024 and register a healthy 5.30% CAGR between 2016 and 2024. Functional Foods to Register Promising Growth in Coming Few Years The U.S. market for nutraceuticals has been classified on the basis of product type into functional beverages, functional foods, and dietary supplements. Among these, the functional foods segments is anticipated to lea d the overall market in the next few years with a large share of the market. The rising demand for functional foods, owing to the rising awareness among consumers regarding the benefits of consuming functional foods is one of the key factors estimated to e ncourage the growth of this segment in the next few years. In addition to this, the rising preference of consumers for a healthy lifestyle is projected to enhance the growth of this segment in the next few years. As per the research study, this segment is projected to register a 6.10% CAGR between 2016 and 2024. REQUEST FOR COVID19 IMPACT ANALYSIS – https://www.transparencymarketresearch.com/sample/sample. php?flag=covid 19&rep_id=22325 Liquid Nutraceuticals to Witness Strong Growth in Near Future The U.S. market for nutraceuticals has been segmented on the basis of product form into powder, solids/semi - solids, liquid, and tablets and capsules. Among these, t he liquid nutraceuticals segment is projected to witness a strong growth in the next few years. As per the research study, this segment is likely to account for a large share of the overall market, thanks to the rising adoption among consumers throughout t he forecast period. Furthermore, the other product forms of nutraceuticals including powders, tablets and capsules, and solids/semi - solids are expected to observe a healthy growth, owing to their increasing demand in the next few years. In addition to this , the increasing consumption of nutraceuticals and the increasing level of awareness among consumers are some of the other key factors that are estimated to enhance the growth of these products forms in the coming few years. Rising Consumer Awareness to Dr ive U.S. Nutraceuticals Market The increasing consumption of major products, such as fortified wheat, iodized salt, and supplements and the maturity of markets are some of the major factors that are estimated to accelerate the growth of the U.S. nutraceuti cals market in the coming years. The increasing preference for on - the - go food products is predicted to accelerate the growth of the market throughout the forecast period. On the other hand, the negative publicity of these products along with the false heal th claims are predicted to restrict the growth of the U.S. nutraceuticals market in the next few years. This information is based on the findings of a research report published by Transparency Market Research (TMR), titled “Nutraceuticals Market (Product T ype - Functional Foods (Probiotics Fortified Food, Omega Fatty Acid Fortified Food, Branded Ionized Salt, and Branded Wheat Flour), Functional Beverages (Energy Drinks, Sports Drinks, Fortified Juices, and Fortified Dairy Beverages), and Dietary Supplement s (Proteins Supplements, Vitamins & Minerals, Herbal Supplements (Ayurvedic Extracts, Plant Extracts, Algal Extracts, and Phytochemicals), Fatty Acids, and Fiber; Product Form - Tablets and Capsules, Powder, Liquid, and Solids/Semi - solids) - U.S. Industry Analysis, Size, Share, Growth, Trends, and Forecast 2017 - 2025.” Purchase A Report - https://www.transparencymarketresearch.com/checkout.php?rep_id=22325< ype=S Food and Beverages Sector The world has undergone a major shift in the way of living since the COVID - 19 pandemic struck. A notable change in the functioning of various businesses and sectors has influenced their working mechanisms extensively. The food an d beverage sector is no stranger to this change. Transparency Market Research (TMR) has studied many aspects concerning the difference between the trends in the pre - pandemic and post - pandemic world across the food and beverage industry.