What are Keyword Density and Keyword Frequency? Keyword density and keyword frequency are essentially two different terms for the same concept. Both terms refer to the frequency with which keywords appear on a given webpage, which is also known as a webpage's keyword density. For instance, if you found some good keywords using a keyword suggestion tool and adjusted them into your content naturally, still you should keep a check on the keyword density to get maximum results. Let’s say you have a 1,000-word blog post in which your target keyword has been used ten times. If you analyze it for keyword usage then you’ll find out that with 10 unique instances of a keyword, it has a keyword frequency or keyword density of 1%. Keyword Usage: Keyword Density and Keyword Frequency The frequency with which a keyword appears on a given webpage or within a piece of content is referred to as keyword frequency or keyword density. The higher the keyword frequency, the more frequently a keyword appears on a given page or piece of content. When you choose a search engine optimization (SEO) strategy, keywords will become an important part of your campaign. As you incorporate keywords into your page, keep track of your keyword density to ensure you're not overusing your key terms, which can lower your rankings in Google search results. Indeed, keyword density is critical in ensuring that your pages rank correctly in search results. For example, if a keyword appears three times in a 100-word text, its density is 3%. A high keyword density is a good indicator of search engine spam, according to search engines. If a keyword appears too frequently on a keyword density, you're calculating the keyword's percentage of your total word count. To calculate keyword density, use the following formula: Keyword density = number of times a keyword is mentioned / total number of words on the page To calculate keyword density, multiply the number of times you've mentioned your keyword on your page by the total number of words on the page. By multiplying your result by 100, you can convert this ratio to a percentage. As an example, suppose you write a 1500-word article in which you use your key phrase 20 times. This is your keyword density formula: 20/1500= .013 x 100 = 1.3% You can surely find loads of keywords for your content either by using ETTVI’s keyword suggestion tool or keyword explorer. However you get keywords, just make sure to keep a check on their usage. What Is an Appropriate Keyword Frequency? When it comes to determining the right keyword density, newcomers to SEO and paid search frequently ask what a "good" keyword frequency is. Unfortunately, as with many aspects of SEO and online marketing, there are few hard and fast "rules" for keyword frequency. However, there are some generally accepted best practices that you should adhere to. Many SEO professionals agree that a keyword should only appear once every 200 words. This means that a given keyword should not appear more than once in every 200 words of copy on a webpage. It may be more effective to consider keyword frequency in terms of user experience rather than on-page SEO. Always consider the user experience when creating a webpage's content, whether it's a product listing, a blog post, a landing page, or a thank-you page. All copy should be read naturally and easily, and including forced, awkward keywords are one of the quickest ways to ruin your audience's experience. What Should be the Ideal Keyword Density Be? When calculating keyword density, you want to ensure that the ratio is appropriate for the page. The truth is that there is no single optimal keyword density for every page. Some experts will tell you that it should be between 0.5% and 0.8%. Other sites will say that anything between 0.5% and 2.5% is fine. It will take some trial and error to achieve your ideal keyword density. In general, you should keep your margins below 3%. From there, you must test your pages to determine what keyword density works best for your business and helps you rank higher. 4 Best Practices for Optimizing Keyword Density To ensure optimal keyword density, focus first on your target audience. Many webmasters make the mistake of attempting to write in order to help their content rank higher in search engines. Rather than writing for search engines, create content for your audience target. You can, for instance, incorporate your keyword into the body text but this will not help your page rank well. There are several critical places to incorporate your keyword, including: ● H1 tag ● H2 tags ● Beginning of your article ● End of your article ● URL ● Title tag ● Meta description Your keyword should always appear at the beginning of your H1 tag. In this way, Google is better able to comprehend the context of your page and properly rank it in search results. Additionally, you should place keywords in your H2 tags as the headers on your page help Google rank your page more effectively. Moreover, include your keyword in your URL as Google uses your URL in order to determine the intent of your page. You can boost your site's ranking by incorporating your keyword into the URL. Do We Need to Keep a Check on Keyword Usage? Test your pages to get a better idea of your ideal keyword density. You shouldn't expect your keyword density to work every time you publish a page. In order to achieve optimal keyword density, you should check your keyword usage. If you don’t want to do this manually, then just make use of a keyword density checker. It will help you to find out how many times a keyword has been used in your content without any hassle. Begin by testing how a page currently performs to help you test your keyword density. Examine your metrics and ranking to see if the current keyword density has an impact on your ranking. After reviewing your metrics, test these pages to see how they change if you add more keywords or decrease your keyword density.