hello yuga labs, I am interested in your Creative Director position Adam Cournoyer Creative Director (774) 222-0374 eyelidsnft@gmail.com SKILLS Multifaceted creative expert with in-depth experience in brand building, IP creation, product design, game design and storytelling. Knack for creating brands, products, experiences that are accessable at a glance, but go much deeper upon exploring. WEB2 EXPERIENCE Hello Cake, Los Angeles, CA - Creative Director 3/2021 - Present Building the most accessable & approachable sex brand in the world. Responsible for Cake’s visual identity and creative marketing that has grown the business from a small DTC brand to a venture-backed nation wide retail brand. Hasbro, Pawtucket, RI - Senior Product Designer, Senior Brand Designer, Game Designer, IP creator 11/2014 - 5/2022 Created brands, toys, and games across Hasbro’s portfolio. From evolving classic brands like Monopoly, Nerf and Transformers to creating new brands to hit trends in the marketplace across collectables and gaming. WEB3 EXPERIENCE Flovatar - Creative Director 9/2021 - 2/2022 Created visual identity and brand for the launch of Flovatar. A modular pfp project on the Flow block-chain where you can create your own avatar with over 3 billion unique combinations. 27 Times - By Karsen Daily - Creative Director 12/2021-2/2022 Creative direction for 27 Times is a collection of original poetry by Karsen Daily, minted on the Ethereum blockchain as 1/1 NFTs. Each token is programmed by the "heartcode" – they are nontransferable with the exception of the dates titling each poem. 888 The New World - Social Marketing Lead 12/2021-2/2022 Design and production of all social and marketing assets for 888 The New World and 888’s Inner Circle. EDUCATION New England Institute of Art, Brookline, MA - Bachelors in Graphic Design Massasoit Community College, Brockton, MA - Associates in Business Marketing >>> company >>> title held >>> what did i actually do for this project hello yuga labs, i’m adam aka eyelids. i have been creating and designing professionally for over a decade. My passion lies in creating brands that people can get lost in. i grew up obsessed with monsters from vhs movies, skateboard graphics, and collecting trading cards and action figures. I somehow made my childhood passions into a vibrant career leading me to work with some of the most amazing brands in the world, HUGE and small. i have spent the last year obsessing and creating in the NFT space with every second of free time I could find. my brain just can’t stop thinking about the possibilities of what NFT brands can become. telling stories across channels seamlessly, intertwining mediums, narratives, and providing value all at once. it makes my brain hurt and I love that. I have my fun on the bleeding edge of things. it was crypto in 2016 and NFT’s in 2021. when I tell my family and friends what I am knee deep in and they think it sounds absolutely crazy, I know I am still here on the edge pushing to what is next. I am a huge fan of what you guys have created and would love to chat and see if my skill set is something you are looking for. cheers, eyelids here’s some sH*t i’ve done If you would like to see anymore of the world/work/story around any of the projects below or have any questions at all, please feel free to ask. >>> Hasbro >>> Lost Kitties (2017) >>> Inventor, IP Creator, Product Designer, Package Designer before cryptokitties were cool This was my first invention and original IP created for Hasbro. Shoulda done a pfp project... >>> Hasbro >>> Yellies (2018) >>> IP Creator, Product Designer voice activated spiders? Quoted by a disgruntled facebook member. “The monster that created these did not have children!” >>> Skullshock Coffee >>> Founder (2020) >>> Founder, IP Creator, Product Designer, Package Designer magic beans I got bored during the pandemic lock-down and felt like there were no coffee brands that spoke to me. Skullshock Coffee is a highly caffeinated coffee brand for creatives & weirdos. coffee is a drug Seeing the trends of really cool packaging in the cannabis space, we wanted to try bring that same fun and radness to coffee. Since caffeine is a drug, why doesn’t coffee get the branding/packaging love that other drugs get??? NICE AD! We had two posts we wanted to run this week, but they were deemed too offensive because we said a bad word and made fun of Starbucks. So instead you can stare at this blank square. Zero out of five kids surveyed drink skullshock coffee... The last choice in coffee. anti-marketing Growing up skateboard magazine ads were subversive to normal marketing. I remember the ad’s in Thrasher just stopping me in my tracks. We wanted that same vibe with Skullshock. >>> Hasbro >>> EYESCREAMS >>> Creator eyescreams! IP developed for a toy invention at Hasbro. The concept was small robotic eyeballs that had personality. My concept was to base all the characters around fun tropes with names like Sherbert, Punk Rocky Roads, Tooty Fruity. This project was a blast to work on. We created personalities for each of these characters and developed a language for the Eyescreams. lights out! IP developed for Hasbro about the life of a light. Imagine if every light was a little creature and their jobs were to come on for us and light up our days. >>> Hasbro >>> Lights Out! >>> Creator Ratknife is a horror merchandise brand I have been doing for the last 6 years. This has been a pure passion project. We have created tons of fun collectable enamel pins and sold over 15,000 of them. The pins have created a thriving secondary market all on their own. It was so easy for me to see the connection between collectables like Ratknife pins and collectable NFT projects. TAKE A F*CKING BREAK This portfolio is a thick one. Take a min, then keep scrolling to see some of the NFT related work I have been upto in my free-time. >>> NFT >>> Vampire Surf Cult >>> Creator