Ecommerce trends to look out for in 2023 Here are the top 10 trends in ecommerce that you should keep an eye on in the coming year. Ecommerce is a constantly evolving industry, with new trends and technologies emerging all the time. As we look ahead to 2023, there are a number of trends that are likely to shape the way we shop online. “These are the top 10 ecommerce trends you should follow in 2023 to crush your goals.” #1 Personalization #2 Mobile commerce #3 Social commerce #4 Voice commerce #5 AR, VR and AI #6 Subscription models #7 Sustainability #8 Niche markets #9 Cross-border ecommerce #10 UGC (user-generated-content) Personalization Personalization has been a trend in ecommerce for a while now, but it’s only going to continue to grow in importance. With the rise of artificial intelligence and machine learning, it’s becoming easier for retailers to deliver customized experiences to their customers. Look for more companies to use data to tailor their product recommendations, email campaigns, and other marketing ef- forts to individual consumers. #1 Mobile commerce The number of people shopping on their phones continues to grow, and this trend is only expected to accelerate in the coming years. As a result, retailers will need to optimize their websites and apps for mobile devices in order to stay competitive. This means making sure their sites load quickly, are easy to navigate, and offer a seamless shopping experience on smaller screens. #2 Social commerce Social media platforms are increasingly becoming a place for people to dis- cover and purchase products. In fact, many people now turn to social me- dia before they even consider going to a retailer’s website. Especially we have seen this trend with gen Z on TikTok. As a result, retailers will need to continue to make sure they have a strong presence on social media and make it easy for customers to purchase directly from their accounts. #3 Voice commerce The proliferation of smart speakers and other voice-activated devices is mak- ing it easier for people to shop using just their voice (example: Amazon’s Alexa). Retailers need to make sure their products are listed on these platforms and that they are able to handle voice orders. #4 AR, VR and AI Augmented reality (AR) and virtual reality (VR) are starting to make their way into the ecommerce space, with companies using these technologies to give customers a more immersive shopping experience. Expect to see more retail- ers adopting AR and VR in the coming years in order to give customers a better sense of what their products look and feel like. AI can be used to improve the customer experience, such as by providing per- sonalized product recommendations or offering real-time assistance through chatbots. One of the most popular AI technologies right now is the chatGPT that doesn’t necessarily translate to use in eCommerce, but make sure you look into it. #5 Sustainability Consumers are becoming more environmentally conscious, and this is start- ing to have an impact on the way they shop. Retailers that can demonstrate their commitment to sustainability and offer eco-friendly products are likely to see an advantage in the market. #7 Subscription models Subscription-based models have been around for a while, but they are starting to become more popular in the ecommerce world. Instead of buying products outright, customers can now sign up to receive regular deliveries of items they use frequently, such as groceries, household essentials, and even clothing. This trend is likely to continue to grow as more people become comfortable with the idea of subscribing to products and services. Check out these guys to see what a good exmaple of using subscription mod- els looks like: ScandinavianBioLabs #6 Cross-border ecommerce Cross-border e-commerce refers to the buying and selling of goods and ser- vices over the internet between individuals or businesses in different countries. It has become increasingly popular in recent years due to the proliferation of the internet and the ease with which people can connect and do business with each other across borders. The internet has made it easier for people to shop from anywhere in the world, and this trend is only going to continue to grow. Retailers need to be prepared to handle orders from international customers and ensure that their websites are accessible and easy to use. Overall, cross-border e-commerce offers opportunities for businesses and consumers to connect and do business with each other on a global scale, but it also requires careful planning and consideration of the unique challenges that it presents. #9 Niche markets As the ecommerce market becomes more saturated, it’s becoming harder for retailers to stand out. One way to do this is to focus on niche markets and offer products that are difficult to find elsewhere. By targeting a specific audience and offering a unique selection of products, retailers can differentiate them- selves from the competition. #8 UGC (user-generated-content) User-generated content (UGC) is content about a brand that’s created by its users, rather than the brand itself. It’s a potent content marketing technique, particularly with the recent surge in virtual shopping. Trust matters. And when it comes to trust in e-commerce, consumers have more faith in organic user content more than branded content. So user-gen- erated content (UGC) like customer photos, videos, and reviews offer fantastic social proof and build credibility for brands looking to sell online. UGC can assist brands in earning trust, while driving real engagement. Since those are two key elements of e-commerce today, it’s no wonder that UGC has made a debut on the 2023 ecommerce trends list. One of the easiest ways for you to get UGC content is by using Influee.co. #10 By staying up-to-date on these trends and incorporating them into your ecommerce strategy, you can better serve your customers and stay ahead of the competition in 2023 and beyond. Performance marketing agency in the heart of London. GIVE US A CALL 020 805 06851 INQUIRIES info@dope-media.com dope-media.co.uk