1 COPYRIGHT © M - BRAIN 2019 Knowledge Process Partnership Continuous flow of Customized I ntelligence 2 COPYRIGHT © M - BRAIN 2019 Knowledge Process Partnership Cost effectively Augment your Market Intelligence efforts Cost effective way to gain actionable and quantitative market analysis. Today’s operating environment is complicated and highly interconnected characterized by accelerated transformation, ever - demanding customers, and extreme competitiveness, all of which make business sustainability highly challenging. Our Knowledge process partnership helps enhance your team efficiency at a reduced cost. Through this platform, you can partner with a team of trusted advisors who are expert at delivering tailored research, datasets and mission critical insights, to fulfil all or a portion of your market intelligence needs. 3 COPYRIGHT © M - BRAIN 2019 Your extended Market Intelligence Arm • Market sizing & growth forecasting • Customer, Sector, Market Monitoring & Analysis • Region/Country viability Assessment • Product assessment and market entry analysis • Strategy & Planning Support • Trend Radar • Competitor dashboard • Analysis of key competitive developments across sectors • Competitor Portfolio benchmarking 4 COPYRIGHT © M - BRAIN 2019 M - Brain Service Offering 3. Strategy & Planning Support: → Intelligence synthesis on themes impacting the business landscape, → Critical market sizing data, Insights, and segmentation, → Revenue reports / budgeting / forecasting. 2. Trend Rada r : → Continuous analysis of emerging trends in multiple industries, → Track & understand disruptive trends in target market/industries. 1. Customer & Industry Monitoring: → Customer dashboards, including quarterly sector updates, → Industry trends research, → Target company deep - dives. 5 COPYRIGHT © M - BRAIN 2019 M - Brain Service Offering 6. Agenda Calendar: → Track the events/conferences planned by competitors, by date , by agenda , by location , etc. 5. Industry Landscaping: → Customized industry intelligence, providing insights into market dynamics and competition 4. Country Insights: → Country specific analysis, with regional focus, → Socio - economic developments → demographic analysis → regulatory frameworks 6 COPYRIGHT © M - BRAIN 2019 7. Competitor Intelligence: → Segment focus of competitors → Strategic initiatives, growth plans and unique selling propositions of competitors → Competitive benchmarking, Understanding their performance compared to their peers/competitors. 8. Media Monitoring: → Follow most recent developments of competitors/customers, receive insights into their initiatives, plans, etc. M - Brain Service Offering 7 COPYRIGHT © M - BRAIN 2019 ABOUT M - BRAIN 8 COPYRIGHT © M - BRAIN 2019 INFORMED LEADERSHIP → M - Brain is a global information, technology and consulting services company. → We are the leading global provider of external business and market intelligence. → We help our clients to navigate the turbulent and ever - expanding business environment. We offer crucial external business information and advise in its efficient management and utilization. → We turn information into actionable insights for daily decision - making and strategic planning. → We call it Informed Leadership. ABOUT M - BRAIN Helsinki HQ Gothenburg Oslo Reading Tallinn Stockholm Paris Essen Chicago Toronto New York Shanghai Kuala Lumpur São Paulo St. Petersburg Singapore 9 COPYRIGHT © M - BRAIN 2019 We are your trusted partner in intelligence Our suite of services enables you to transform intelligence into actionable insights. We are experts in retrieving and analysing relevant information, as well as advising how to use that intelligence to your advantage. Keep track of what your competitors and clients are up to as well as key events in your industry. By collecting and analyzing relevant information for you, M - Brain supports your market awareness for enhanced competitiveness. Whether you’re attempting to identify new growth areas, to expand your business into new markets, or to understand future industry trends, we will provide you with customized information and expert interpretation. Our experienced analysts and consultants help you when internal resources run out and objective outside perspective is needed. S T R A T E G I C I N T E L L I G E N C E M A R K E T I N T E L L I G E N C E Enhance your reputation management, and gain profound understanding of the impact of editorial and social media publicity. M - Brain monitors and measures your publicity, as well as that of your competitors and customers. We provide you with media analysis tailored to your needs and schedules, and offer you the support of our experienced media analysts. M E D I A I N T E L L I G E N C E 10 COPYRIGHT © M - BRAIN 2019 Benefits of optimizing your intelligence Impact of MI on decision making BETTER AND FASTER DECISIONS Better decisions: Backing up decisions through research - based insights to capitalize on opportunities and eliminate risks Faster decisions: Avoiding surprises and allowing educated decisions even under time pressure Organizational efficiency Time savings: Shifting decision - makers’ time spend from looking for accurate information to making decisions based on it Cost savings: Avoiding inefficiencies and redundancies in purchasing and processing business information TIME AND COST SAVINGS Shared understanding and collective idea generation Organizational learning: Facilitating shared understanding and insight creation by continuously exposing employees to fresh intelligence content New idea generation: Involving the organization in collectively identifying emerging opportunities, threats, and strategic themes of relevance CO - CREATION OF INTELLIGENCE ! Why use M - Brain for intelligence services? OPTIMIZE YOUR INTELLIGENCE CHALLENGE PRECONCEIVED IDEAS → Impartial and objective point of view → Third - party view on your in - house knowledge → Intelligence research findings to arrive at a truly objective analysis EXTEND YOUR RESOURCES → Resources, skills or third - party objectivity → Access to local information, experienced opinion, analysis capabilities → Local research consultants in more than 100 countries RECEIVE PRACTICAL ADVICE → Practical rather than academic expertise in industries and markets → Selected industries, applying knowledge from one to another → Intelligence underlies all our recommendations, delivered with evidence → MI integration with strategy formulation, processes and decision points → Set up of clear processes for handling rapid response requests from decision - makers → Increased sales and growth through optimized intelligence + + + 11 COPYRIGHT © M - BRAIN 2019 Market intelligence helps you identify opportunities & avoid risks Prevent investments in declining customer segments Stay clear of markets that are not ready for your services Reduce time and effort spent on making the right decision See where your customers are going ahead of the competition Increase customer understanding to better serve their needs Target the fastest growing customers and segments Identify new markets, segments and opportunities 12 COPYRIGHT © M - BRAIN 2019 Some of the Clients Served by M - Brain Our experience spans across industries Paddy Bhattacharjee Director, Client Services Pradipta.Bhattacharjee@m - brain.com +44 7384545391