FUTURE MAVEN PLAYBOOK THE A Blueprint To A 7-Figure eCommerce Store MAVEN / ˈ māv ə n / An expert or connoisseur An agent of change An agent of impact M A V E N P L A Y B O O K WDYW Mission , Values , Vision The Future Your Stor y Brand Customer Intimac y One Page Marketing Plan Mission Statement Offer Ladder T y pes Of Products Funnels and Bundles Bonus Box Your Process Your Cult - ure Your Stories Your Experience Your MavenX Factor The Dream 100 Organic Marketing Paid Marketing Email Marketing I The VISION II The FOUNDATIONS III The CORE IV The MARKETING MAVEN Three Wa y s To Grow The Infrastructure The S y stems The Processes ( SOP ' s ) The Apps The Software The Plugins Books Courses Podcasts V The ASCENSION VI The WIRING VII The EXTRAS FUTURE MAVEN PLaybook THE T H E VISON PART ONE FMP W H A T D O Y O U W A N T ? W H A T ’ S T H E N U M B E R ? W H Y D I D Y O U S T A R T T H I S B U S I N E S S ? W H A T ’ S T H E E N D G O A L ? L I F E S T Y L E G O A L ? VISION A Man Without Vision Shall Perish THE W H Y D O Y O U W A N T T H A T ? D O Y O U W A N T T O H A V E A N E X I T ? FMP VISION When You know what you stand for you don't need to compete THE Y O U R C O R E V A L U E S W H A T I S Y O U R M I S S I O N ? W H A T I S Y O U R V I S I O N ? FMP T H E T H R E E U N I Q U E S VISION THE DATE : REVENUE :$ MEASUREABLES : WHAT DOES IT LOOK LIKE ? What is Vision? It's clearly defining who and what your organization is, where it's going, and how it's going to get there. T H E 5 Y E A R T A R G E T T H E T H R E E Y E A R P I C T U R E FMP T H E FOUNDATION PART TWO FMP FOUNDATION You are not the hero of the story, Your Customer is. you are the guide. THE B U I L D I N G A S T O R Y B R A N D B Y D O N A L D M I L L E R You are a Brand , not a compan y that sells products - build a message or movement that customers can align with You are Yoda , The Customer is Luke Sk y walker A CHARACTER WHAT DO THEY WANT ? A PRoblem VILLAN EXTERNAL INTERNAL PHILOSOPHICAL A GUIDE (YOU) EMPATHY AUTHORITY A PLAN PROCESS AGREEMENT CAll to action DIRECT TRANSITIONAL ENDs in Success AVOIDS FAILURE Character Transformation FROM TO FMP NAME: Age: Gender: Location: Martial Status: Family Size: Occupation: Job Title: Annual Income: FOUNDATION You can not serve everyone. Get Clear on Whom You Serve. THE K N O W T H Y C U S T O M E R - K N O W T H Y A U D I E N C E How Will Your Product change their status? Goals/Aspirations: Frustrations, Pains, Problems, Fears? What do they value? Where do they spend their money? What is their why? What will they tell their friends? What are they thinking and feeling? What are they afraid of? What change are you seeking to make? FMP " I help a unique avatar solve a specific problem in a unique wa y that reverses their biggest objection ." FOUNDATION Marketing is a generous act of helping someone solve a problem. Their problem. THE Y O U R O N E P A G E M A R K E T I N G P L A N M Y T A R G E T M A R K E T M Y M E S S A G E T H E M E D I A L E A D C A P T U R E S Y S T E M N U R T U R I N G S Y S T E M C O N V E R S I O N S T R A T E G Y W O R L D C L A S S D E L I V E R Y I N C R E A S E L T V G E N E R A T E R E F E R R A L S FMP T H E CORE PART THREE FMP CORE its easier to make products for the customers you seek to serve than it is to find customers for your products and services THE T H E O F F E R L A D D E R K L T P R O D U C T S Free - $9 C O R E P R O D U C T S $25-$250+ M E M B E R S H I P / S U B S C R I P T I O N $10 -$97+ p/m H I G H T I C K E T $1000+ Lead Magnets - Trip Wire Digital and / or Ph y sical Digital and / or Ph y sical Note On Pricing - Ever y product or service must have a gross margin of at least 30% of net revenue or at least 45% above the cost of goods sold Sales Team - Can y ou hire a salesperson / team to sell these products ? Or get into bigger stores ? Events / Workshops FMP CORE The real measure of a successful business is not the revenue but the lives it has impacted THE T H E B O N U S B O X Y O U R B O N U S E S Free - Massive Discount The Bonuses are offers that y ou have and can offer to stack the value in y our offers Bonuses can be discount codes , an y thing y ou need to liquidate , other assets y ou have / created that can make an impact on y our customer ' s journe y. Add these to an y or all of y our funnels FMP SUBMIT ORDER Cost Total : YOUR KLT FUNNEL T H E F U N N E L S KLT FUNNEL The Know Like Trust ( KLT ) Funnel is to introduce interested prospects to y our brand and message With this funnel , y ou give awa y, sell something cheap (<$9), or have a challenge that can easil y give y our customer a win After the y opt - in or bu y the y begin going through y our nurture process that adds more value , educates , and makes offers as the y begin the ascension up y our Offer Ladder CORE You're here to Serve THE HOW TO LEARN XYZ WITHOUT BEING ABC THANK YOU! HERE IS YOUR ORDER SUMMARY Enter Name & Email Below SPECIAL OFFER For Joining our list , we want to offer something special for X % OFF GET OFFER Pa y ment Info Shipping Info Discount : $100 -$25 $75 Wow ! I love the fabric ! So soft M y friends love the wa y it looks on me ! BENEFITS - WHAT YOU'LL LEARN KLT FUNNEL GOALS Grow Email List ( This is traffic y ou own ) Spread Brand Awareness Nurture New Emails Share Your Message Educate and Add Value Make Offers ( Discounted , Holida y, New Releases ) Follow You on other social channels Build Long Term Relationship Pull From Your KLT Products On Offer Ladder What Offer Can Make Here ? Training / Offer Wall FMP CART UPSELL Cost Total : Discount : $100 -$25 T H E F U N N E L S CORE FUNNELS The Core Funnel ( s ) are the funnels that bundle and sell all y our core products When creating y our core funnels , think of products that are often bought together or compliment each other These funnels are integrated directl y into y our Shopif y store or the y can be built into stand - alone product funnels Add additional bonuses and stack the value with these core funnels CORE Every big dream has a small beginning. no exceptions. THE CORE FUNNEL GOALS Grow Average Order Value Make More Offers Grow Lifetime Value POST PURCHASE - UPSELL HERE IS YOUR ORDER SUMMARY Pa y ment Info Shipping Info $75 Wow ! I love the fabric ! So soft M y friends love the wa y it looks on me ! Add To Cart Cost Total : THANK YOU Discount : $100 -$30 $70 SUBMIT ORDER Shipped To : 123 Maven Ct Las Vegas , NV 89147 Your Order Receipt No Thanks WANT TO ADD MAVEN PANTS TO YOUR CART AT $25 OFF? THE MAVEN TEE No Thanks Get Offer WANT TO ADD GLASSES TO YOUR ORDER FOR $5 OFF? Striving to be the best y ou can be ? Then here is the Maven Tee Add To Cart Si z e : M $40 Wow ! I love the fabric ! So soft M y friends love the wa y it looks on me ! YOUR CORE FUNNELS #1 #2 Stack Value With Bonuses Bundle Products , Offers , and Bonuses that go together CART UPSELL POST PURCHASE - UPSELL OFFER / PRODUCT SUMMARY FMP T H E F U N N E L S CORE An Articulated vision is an act of creativity. THE YOUR CORE FUNNELS #3 #4 #5 FMP SUBMIT APP Deposit : Total : T H E F U N N E L S HIGH TICKET FUNNEL The High Ticket Funnel is for the higher - priced offers y ou have This funnel is has a longer sales process where a customer submits an application or bu y s a ticket to an event with upsells to VIP or exclusive offers within the event It can also be used to collect a deposit and application to qualif y those who are action takers Add Bonuses to this funnel as well CORE Our mind is goal directed and cannot perform inaction. Our Minds can only process actionable commands. THE THE MAVEN MASTERMIND AND 3-DAY WORKSHOP ONE TIME OFFER - UPSELL HERE IS YOUR ORDER SUMMARY Appl y Below VIP OFFER THE VIP OFFER 2 Private Dinners Private Round Table Private Consulting & Coaching VIP Table Personali z ed Gear ADD OFFER Pa y ment Info Mailing Info VIP OFFER : $100 $200 $300 This was the best mastermind and event I have ever been to BENEFITS - WHAT YOU'LL LEARN HIGH TICKET FUNNEL Offer High - Value Products / Events Find y our die - hard fans Make a massive impact Grow Lifetime Value YOUR HIGH TICKET FUNNEL Your High Ticket Offers Exclusive Upsells or VIP Offers TICKET VIP Stack Value with Bonuses FMP T H E MARKETING MAVEN PART FOUR FMP T H E B I G G E S T Q U E S T I O N MARKETING MAVEN If You don't market the change you'd like to contribute, then you're stealing. THE WHAT CHANGE DO YOU SEEK TO MAKE? FMP