DIGITAL SKILLS THAT SELL BY MIKE AKERELE (AWESOMEMIKE) © 2020 DIGITAL SKILLS THAT SELL BY MIKE AKERELE (AWESOMEMIKE) © 2020 DIGITAL SKILLS THAT SELL 1 ORGANISED AND DELIVERED BY MIKE AKERELE (AWESOMEMIKE) 1 WRITTEN AND DESIGNED BY MIKE AKERELE (AWESOMEMIKE) © 2020 DIGITAL SKILLS THAT SELL BY MIKE AKERELE (AWESOMEMIKE) © 2020 INTRODUCTION In this 3 - Days FREE training, I'm going to be showing you 3 main things. So, for the next 3 days, I will be taking you 3 topics with an in - depth into this topic outline below.. The first is going to give you the understanding of what Copywriting is and why you need it as a skill to make money on the Internet on the first day. That's the first thing. Secondly, on th second day, I'm going to show you WHY Facebook, and what you need to know about setting up a Standard Facebook page as a marketing tool for either your business or to sell your product(your skill or service) or anything on the internet. And on the third day, I will reveal to you, the money secret App you've never heard of, or, that you've heard about but have not tapped into its full mo ney potentials. So, let's get into today's topic... Please, NO DISTRACTIONS FOR NOW! Our Topic For Today is... DIGITAL SKILLS THAT SELL BY MIKE AKERELE (AWESOMEMIKE) © 2020 DAY 1 INTRODUCTION TO THE ART OF SELLING( COPYWRITING) Understanding Copywriting and its impact on your business or on you selling your skill on the internet. "Copywriting is a skill every successful business person has at the back end. Your business success depends on it. Get it." - Mike Akerele That's my quote on Copywriting... Let me give you the focus of today's topic... It will be our bearing.. Please, NOBODY SHOULD TYPE ANYTHING NOW. Before we move to today's lesson... Here are the objectives of today's topic below. Take note of them. Behavioral Objective(s): At the end of this class, you will be able to; (a) understand the meaning of Copywriting extensively. DIGITAL SKILLS THAT SELL BY MIKE AKERELE (AWESOMEMIKE) © 2020 (b) explain who exactly is a Copywriter. (c) give the m eaning of AIDA method in Copywriting. (d) apply Copywriting AIDA elements to promote your business/services online. Now, pay attention to this... If you want to know how to make your customers beg you to take their money, this class is what you need to make that happen. And... So, prepare your mind as you would discover how this class would change your perspective about the way you handle your bus iness or whatever services you offer online.. So, let's begin....... Before I continue, you need to understand this fact: Every successful business person must be able to sell through the art of written words. Lol... please. NOT NOW. LET THERE BE DECORUM. So what is Copywriting? In simple term, Copywriting is the art of selling. It is a written document that is developed for the purpose of selling a product or service, by persuading someone (without being salesy) to take a specified action. Specified action is what we call conversion , but conversion does not necessarily mean Sal es. DIGITAL SKILLS THAT SELL BY MIKE AKERELE (AWESOMEMIKE) © 2020 As conversion can be specified action on i) clicking a link to subscribe to an Email newsletter. ii) to reply an email or sales letter iii) to make a purchase etc The specified action is what we call the CTA(Call To Action) in Copywriting. T he CTA is the instruction you tell your audience to follow or what you tell them to do either at the middle or end of your post(also known as Copy) or sometimes at the beginning depending on your content arrangement and purpose. But the best practice sh ould be at the middle or end. I hope I am not sounding like an alien to you yet? LOL Hope we're still following...??? Give me 5 emojis and we continue...just five Biko! LOL Oh nice...okay it's okay! Let's continue guys... Okay, you know what? Copywriting is a very broad subject matter but I will try my best to tell you the most important aspect I think would be useful for you for now in your business or services as you be gin your journey on selling on the internet. That is why I call it: Introduction to the art of selling(Copywriting) But, you still need to know who is a Copywriter as I presume. DIGITAL SKILLS THAT SELL BY MIKE AKERELE (AWESOMEMIKE) © 2020 Okay, let me try and simplify it the more for you. Copywriting is t he number one (#1) skill every business owner or manager must possess because... It is the ability to sell your products or services through ARRANGEMENT of words and using some SPECIAL KINDS of words. Okay now, I think you are getting it. Okay guys, let's move... Read the next statement carefully.... Copywriting is NOT Copyrighting. Copyrighting is the legal rites that is available t o protect a piece of work like books, music, cinemas, etc against theft. While Copywriting is the process where you write to turn your products or service into cash(ego, kudi, owo!) ati bebelo! So, WHO is a Copywriter? Find out in the next sentence ... A Copywriter is a typical example of Mike! What do I mean? A Copywriter is someone who writes a copy(post) to sell himself, his products or services (and can also get payed to do all this for someone else.) DIGITAL SKILLS THAT SELL BY MIKE AKERELE (AWESOMEMIKE) © 2020 As simple as a, b, c... Now, pay attention to this below... Words represent YOU or your CLIENTS. It represents you or your PRODUCTS/SERVICES when you are not there. Okay, enough of definition and explanation! Let me get you few examples of how a copy looks like. But, understand that, a copy can be long or short form... Take your time and carefully study how these words below are crafted and try to understand its purpose for each of them. I know, it will be long, but don't get tired, read carefully and understand what a copy is. It's loading, you will get it now.... Wait for it.... *"How To Make 2020 Productive And Obey Your Plans* It is a new year, you should prepare to create the new you. Watch this space for something spectacular from me this year. 2020 is going to be a great year and I will carry you alon g. To your millions making together. I will go straight to the points... So, let's begin... DIGITAL SKILLS THAT SELL BY MIKE AKERELE (AWESOMEMIKE) © 2020 One of the ways you can make 2020 a better year is to be exposed to the right information that will make you productive. Attend trainings, go for seminars, read books, read books and read books. It is not a mistake for writing that 3times. It's a deliberate action and I believe you understand why. You have to take your fruitfulness in 2020 in your hands. Be ready to ta ke ACTIONS. 2020 is neither for wishes nor for indecisions. You just have to GO FOR IT. Don't sit at the back when others are taking the front seat. Don't be asleep when others are awake. By all means start doing something different. Follow up on your prospects and existing customers. Do something different and offer value in your business. Always never be in a comfort zone. Find complementary businesses and start implementing. Focus more on non - customers than the existing ones. Deliver great customer service experience and handle complaints with a solution view. Knowledge knows no age nor colour. When you find someone who knows what you don't, be humbled and ask them to teach you. But first, you must be ready to learn and you must be teachable. Don't form "I too know" or an island of knowledge. We are all learning till death but we are on diffe rent levels in knowledge acquisition. And before I end this session.. DIGITAL SKILLS THAT SELL BY MIKE AKERELE (AWESOMEMIKE) © 2020 For you that are still in school or as a graduate or you are a serving Corps Member. Learn skills that will make you sellable and valuable anywhere you go. Your profession(the certi ficate) is just a proof you went to school in this present Nigeria economy. Only your skills and knowledge of coordination plus association of opportunities that will stand you out. In a short while I would share with you in a closed group what I would d o differently if I was given the second chance. To be part of the opportunity, you can click this link now: Click Here To Be Part of It Don't wait for the perfect time to be great when you can be great right now. 2020 might be the same and you remain ordinary if you don't give it the extra little push. Because, it is the "extra" that will make you become extra - ordinary. Till I talk to you again.. Go and have an amazing and productive 2020. Your friend and Motiv ator in Millions making together. #HappyNewYou! I am Mike Akerele (AwesomeMike) Marketer|Desyner|Strategist|Copywriter" This copy above is what I called a motivational copy, WHY? Because, it's serving two purposes: (i) it's a motivation for those who read it. (ii) I use it to sell myself (I mean; my BRAND) online. You still don't get it? This is what I mean... DIGITAL SKILLS THAT SELL BY MIKE AKERELE (AWESOMEMIKE) © 2020 After I posted this in one of the biggest forums in Nigeria, people saw the copy and some of them actually CLICKED the embedded link I included in it to thank me personally how they felt motivated and charged up. Infact, they asked to be my friends and s ome of them decided to be my students, not because of this alone but, because.... ...because of my other posts they have seen around there too. Like I said, a copy can be long or short. Infact, there is a page copy, YES! Just a page copy! If you w ant to see examples of more of long copy, go to my page below and check thru the homepage here: Click Here To View My Page: https://www.facebook.com/awesomemike007 After that, I have one more cop y I want you to see! Okay two! But, see them one after another! Don't worry! These copies are short! Not like that of long one! This one you're about to read is so powerful that, after I put it out, I received divers of orders for MY PHONE before nightfalls from different cities and in my city(Ibadan) inclusive. How many of you are still with me?? Oya say the word SHOOT if you want to see the 2 sales copies... Give me more of it and we continue... DIGITAL SKILLS THAT SELL BY MIKE AKERELE (AWESOMEMIKE) © 2020 Okay guys... let's continue because of time.... Here is the first one below... *"TECHNO WX3P FOR SALE* I have a silver like Techno WX3P for sale. Still looks brand new since I have been using it and unscratched. When you buy it, I am going to give you a follow come white charger or a FREE memory Card with it. So, you don't have to spend getting any of that again. And also, it comes with over 100 useful Apps I have been using for a while which you can use for your online productivity. You also get over 50 eBooks on growing your business, self - development, financial literacy, human psychology and more. Price: #10,000 This is the cheapest you can get a fairly used one around. You can't get this type of of fer anywhere. Ask around, go on Konga or Jumia, most phones there are expensive and they are not even brand new. The reason why I want to sell at that price is because I need to sell it quick and add the money to buy another Techno Phone that is suitable for the project at hand. When you get the phone, I will give you one week to use it and if you notice any fault, tell me and I will refund your money and take back the phone. Plus I will write you an apology letter for wasting your time. DIGITAL SKILLS THAT SELL BY MIKE AKERELE (AWESOMEMIKE) © 2020 I am also willing to sign an undertaking if it will make you feel secure with me. So, feel free. *Note: Price is negotiable* CALL Mike on this number for more inquiries (0806 - 413 - 0367) Fridays to Sundays only. And between 7:30PM to 8:30PM only please. #Ibadan #AwesomeMike #Techno #Phone" I hope you're not thinking of asking me if this phone is still available sha? LMAO! Who else almost wanted to ask me if I still have this phone available for sale??? Let me have 2 minutes to receive your comment on the first sales copy before we move to the next one... I need just 2 more responses on the first one... Let me tell you something... Actually, I sold it #9,000. And I sold it the same week. A phone I bought in December 1st 2017 in Suleja Abuja while serving 1gig RAM with 8 gig ROM but it's so clean and unscratched like I said in the sales copy. And I bought it with 25k and sold it at 9k in 2020 while I have used the phone to make over 100k just on running Facebook Ads alone. Wait till tomorrow for this Facebook stuff... DIGITAL SKILLS THAT SELL BY MIKE AKERELE (AWESOMEMIKE) © 2020 Like I always do say... If you have a great product but with a bad sales copy, you won't sell but... If you have an average product with a gr eat sales copy, you will sell than the first person. So, is that a pure profit? Yes for sure! Let's continue guys because of time... If you think that, the offer was too much, then you're right! Because... That's one of the major secrets of a Copywriter! Do not forget this even if you forget everything I taught in this class. See, the success of a sales copy is like this... It's a mad offer of trading SOMETHING LIKE 1 MILLION DOLLAR WITH 1 THOUSAND DOLL AR I call this a purely SALES COPY! Now, before I proceed, here is another example of a SALES COPY I wrote for my client that generated sales for her, she made 82k in 5days.. With the Facebook Ad I run for her, it was a great conversion. See it b elow.... *"CLEAR YOUR PIMPLES AND BLACK SPOTS IN 7 - DAYS* In 7 Days, if you can follow instructions and not skip your daily application, you will begin to see effective changes 100% guarantee. DIGITAL SKILLS THAT SELL BY MIKE AKERELE (AWESOMEMIKE) © 2020 WHY are we so sure? Because, we carefully researched and selected the best raw materials for our production to give you the desired result. And that's not all... The Diogoz Black Soap came with a number of best QUALITY and value adding ingredients like Honey, Sandalwood powder, Tumeric powder, Bear Berry Extract and more.. We went through alot of complicated processes in producing this black soap. Some of the hardest processes were how we broke the lumps into crumbs. Stirring to incorporate all the ingredients well. Scooping into containers and more for smooth look and use for your experience. NOTE: Below is how we recommend you use our black soap for your desired result in 7 - Days. Take your bath TWICE daily with the black soap. (Time of bath not important, just two times daily.) For Chronic Pimples; apply on the FACE before bathing, then, wash off during bath. After you have followed this application method, this is what will happen to you. In 7 - days, your pimples, dark spots, stretch marks and discolorations will start to clear off with visible results. Wait, there is more... DIGITAL SKILLS THAT SELL BY MIKE AKERELE (AWESOMEMIKE) © 2020 It won't only lighten (or whiten) your skin, it will also treat your skin 105%. This is the only soap that lightens your skin without using cream. So, if you don't like using cream , this soap is also for you. It is tested and trusted and you can never be disappointed. To have access to this soap, all you need do is; CALL this number (0706 - 466 - 1429) now to place your order. Immediately you place your order, we will get your soap packed and get it delivered to you in 24 hours. The value of this soap is worth #5,000. But, we have decided to give it out for #3,990. But, if you can order between now and Friday, you will onl y pay #2,000 to get it. BONUS For getting this soap with us, you will have 24 - hours direct access to me for any kind of your skin issues you want to discuss on how you can maintain your light and spotless skin. That is our way of saying THANK YOU for patronizing us. And if you don't know your skin type or for more inquires, you can also CALL my line above or JOIN this WhatsApp group to talk to our Admins. Click here: link disappeared! PS: Because, 9 out of 10 people who use our products end up becoming our distributor, so incase you are interested in joining our team by extending this solution to others around you. It would be a pleasure working with you. Just INDICATE your interest and AVAILABILITY." With the Facebook Ad I run for her, it was a great conversion. DIGITAL SKILLS THAT SELL BY MIKE AKERELE (AWESOMEMIKE) © 2020 Let me try and get the link for this one to see the results live before I continue... https://m.facebook.com/story.php?story_fbid=105962077635318&id=105512547680271 Again, study it and understand its purpose. Above is the link to see what's going on with what this copy did for my client! Just click on it and come back to keep reading .. How many of you are still in here with me? Reply with your best emojis before I continue.... More emojis so we can move fast now... Okay guys... let's continue...No time.. We have different forms of Copywriting and I'm going to be showing them to you next... We have: The Email The WSL (Written Sales Letter) The VSL (Video Sales Letter) and Webinar (Live Video) But, we would be focusing on the WSL (Written Sales Letter) for the purpose of this class. Before we come to the end of this class, I will be showing you few elements of Copywriting which can get you started on writing to sell your skill or products/serv ices immediately. Are you excited to hear this? DIGITAL SKILLS THAT SELL BY MIKE AKERELE (AWESOMEMIKE) © 2020 So, now, here are the four (4) basic elements of a sales letter which every business owner or a skill person or manager must understand to SELL their products or services online: The AIDA acronym. What does it stand for? A stands for ATTENTION I stands for INTEREST D stand for DESIRE A stands for ACTION Kai! Time is almost gone and it seems as if we haven't done anything! Like I told you, Copywriting is broad but I believe you are picking some things. Let's continue.... So "AIDA" is an acronym we use to form the core of our sales copy. Let me exp lain it to you.... A for Attention : In any sales copy, it's your responsibility to be able to think of words to use to grab your reader's attention in their HEADLINE within 6 to 8 seconds. You know why? Because, everybody is now always in a hurry! Nobody wants to read a long post. DIGITAL SKILLS THAT SELL BY MIKE AKERELE (AWESOMEMIKE) © 2020 I bet you didn't want to read the ones I sent you earlier but the headline might have got you engaged! Isn't it? Research also shows that 7 out of the Emails are now opened because of the attention grabbing formula. Let's move on to the next one... B ut before we move on, I want to hear your comments on the second sales copy I posted too! What do you think when you finished reading, do you feel like buying one to cure your pimples or buy one for someone you love who has pimples? Tell me what you thi nk now! Hope you guys are still with me??? Or am I too fast for your guys? Okay, oya leave me your opinion about the second sales copy while I continue... By 10PM we're done. Or might not be up to that... It's just a 2 hour session at maximum since it's an interactive session... I will continue now so we can finish on time... I for Interest: After grabbing people's attention with the headline, you must be able to get them keep reading with the first two or three sentences. DIGITAL SKILLS THAT SELL BY MIKE AKERELE (AWESOMEMIKE) © 2020 If you have a good headline strategy and you don't know how to keep them reading, then there is no way they can see your offer at the middle. So, you must ensure you find a way on the choice of words to keep them reading. Now, t o the next one... I hope you guys are still with me? Or you're dozing? Don't worry, we are finishing this class in the next 10Minutes from now! Show me those emojis so I don't feel alone. Okay, let's continue...we will finish soon.. Okay nice, you people are still with me... let's continue because of time... *D for Desire:* Now that you have successfully grabbed their attention, you have even kept them reading on but... Now, you need to use your content for them to desire what you are talking about which would be the goal of the sales copy. This desire could be about your product you are trying to make them see or services you want them to desire to have. Because... If you don't fi nd a way to make them create desire for your product/service, there is no probability that they will take action which brings us to the last part... The element A (the last A for tonight!) A for Action: Listen, this part is the most important aspec t of your sales copy, so if you don't get your first three elements (AID) crafted and positioned well, there is no opportunity for them to take action.