One-Month PR Plan for Kenya Web3 Landscape Report 2025 What We’re Doing Hashed Emergent will launch the inaugural edition of the Kenya Web3 Landscape Report 2025, a comprehensive study of Kenya's rapidly evolving Web3 ecosystem, produced in collaboration with knowledge partners. Hashed Emergent is a Web3 venture capital firm backing founders across India and other emerging markets shaping the on-chain frontier. The report highlights Kenya as a growing developer hub and a key driver of on-chain adoption across the continent, offering deep analysis of developer trends, the Web3 startup funding ecosystem, regulatory shifts, and on-ground data and insights on crypto adoption across the country. To drive awareness about the launch, we will issue and pitch a press release across key targeted tier-1 and tier-2 relevant publications. GOALS & OBJECTIVES ● To establish Hashed Emergent as the authority on Africa's Web3 ecosystem ● To highlight the report's key findings and land its core messages with target audiences ● To secure significant media coverage across Kenya and crypto-focused publications TARGET AUDIENCE ● Tier 1 ● Media (All relevant platforms and mainstream publications) ● Tier 2 ● Web3 founders and developers who will share and reference the report within their communities ● Venture capital firms and investors with an interest in emerging market Web3 opportunities ● Regulators and policy observers tracking Kenya's crypto and fintech landscape ● Tier 3 ● Corporate and institutional players exploring blockchain adoption in Kenya KEY MESSAGES Key messages to be provided by Hashed Emergent team, based on the report findings TACTICS ● PRESS RELEASE: Pitch a targeted press release across tier-1 and tier-2 Kenyan business, technology, and crypto-focused publications, both local and Pan-Africa announcing the launch of the Kenya Web3 Landscape Report 2025 to generate widespread awareness and drive readership and downloads of the report. o Proposed Paid publications ▪ The Star ▪ The Citizen Digital ▪ BusinessToday ▪ Tech Trends kenya ▪ TechMoran Measurement - This is based on the approved PR Budget ● 15 pieces of media coverage in tier-1 and 2 publications in Kenya and on Pan Africa Publications ● Land 50% message pull-through ● Secure 100% positive coverage across the board. Budget S/N Description Cost USD Qty Total Cost USD Comment A - Press Release Placement - To be pitched 1 The Star 500 1 500 Note : 1. Mainstream publications are subject to editorial discretion 2. These are not cost-based on rate cards; the minimum cost to publish an article as a sponsored post on this platform is 900 USD 2 Business Today 250 1 250 3 Tech Trends Kenya 200 1 200 Note : 1. Mainstream publications are subject to editorial discretion 2. These are not cost-based on rate cards; the minimum cost to publish an article as a sponsored post on this platform is 300 USD 4 Citizen Digital 300 1 300 Note : 1. Mainstream publications are subject to editorial discretion 2. These are not cost-based on rate cards; the minimum cost to publish an article as a sponsored post on this platform is 900 USD C Management Fee 300 1 300 Total 1,550 Prepared by Terry Kunle, Independent PR/Media Consultant and Senior Media Manager, AT3 Resources. TERRY’S PORTFOLIO.pptx (3).pdf