The Who, What, Why, & How of Digital Marketing With how accessible the internet is today; would you believe me if I told you the number of people who go online every day is still increasing? It is. In fact, “constant” internet usage among adults increased by 5% in just the last three years, according t o Pew Research. And although we say it a lot, the way people shop and buy really has changed along with it — meaning offline marketing isn’t as effective as it used to be. What is digital marketing? Di gital marketing , also called online marketing, refers to all marketing efforts that occur on the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customer s. This also includes communication through text or multimedia messages. How does a business define digital marketing? At this stage, digital marketing is vital for your business and brand awareness. It seems like every other brand has a website. And if th ey don’t, they at least have a social media presence or digital ad strategy. Digital content and marketing is so common that consumers now expect and rely on it as a way to learn about brands. Because digital marketing has so many options and strategies as sociated with it, you can get creative and experiment with a variety of marketing tactics on a budget. Digital marketing is defined by the use of numerous digital tactics and channels to connect with customers where they spend much of their time: online. T he best digital marketers have a clear picture of how each digital marketing campaign supports their overarching goals. And depending on the goals of their marketing strategy, marketers can support a larger campaign through the free and paid channels at th eir disposal. Free Marketing Plan Template A content marketer, for example, can create a series of blog posts that generate leads from a new eBook the business recently created. The company’s social media marketer might then help promote these blog posts through paid and organic posts on the business’s social media acco unts . Perhaps the email marketer creates an email campaign to send those who download the e - book more information on the company. We’ll talk more about these specific digit al marketers in a YouTube Marketing in 20 22 Everyone watches YouTube. Over 75% of Americans age 15 and up are on YouTube, part of over 2 billion monthly active users, making it the most popular website in the world after Google. The potential of a huge audience is a great reason to market your busin ess on YouTube. But shouting from the rooftops about your products without a plan won’t get you anywhere. You need a strategy to succeed and that’s exactly what you’ll find here: the 10 steps to crush YouTube marketing in 2022. What is YouTube marketing? YouTube marketing is the practice of promoting a brand, product, or service on YouTube. It can involve a mix of tactics, including (but not limited to): Creating organic promotional videos Working with influencers Advertising on the platform To market your business on YouTub e — whether you’re an entrepreneur or an enterprise corporation — you need to produce what your target customers want. Sounds simple, right? It is, as long as you know what your customers really want and it’s not just what you think they want, which is a tr ap far too many businesses fall into. Plus, you need to make sure the right people find your videos. YouTube is a search engine so you’ll need to optimize your content for the YouTube algorithm, just like you do for Google SEO. Without further ado, here is your complete, step - by - step checklist for how to successfully promote your business on YouTube. Your 10 - step YouTube marketing strategy Step 1: Create a YouTube channel for your business First things first, you have to set up a YouTube channel. Since YouT ube is part of Google, you’ll need to create a Google account first to sign up for a YouTube channel. You can use an existing account or create one especially for managing your business. Here’s how to get up and running