Definition Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web- based advertising, but also text and multimedia messages as a marketing channel. Economical Time & Effort Savings Flexibility Instant Feedback Realtime Analysis Impactful Benefits of digital marketing Objective 1. Reach the right audience 2. Engage with your audience 3. Motivate your audience to take your action 4. Maximize return on investment Digital Marketing Consist Of Digital Marketing Areas 1. SEO (Search Engine Optimization) 2. SMO (Social Media Optimization) 3. SEM (Search Engine Marketing) 4. SMM (Social Media Marketing) Benefits of Online Marketing over Offline Marketing 1. High return on investment (ROI) through Online Marketing. 2. Target only most interesting audience, pay only 3. You can start without spending with small amount 4. Advertising your products on specific hours, time or day bases 5. Fully controlled as per your location, budget and time