5 Techniques to Increase SEO Organic Traffic Add missing subtopics to current content The majority of initial draughts aren’t flawless. You’ll almost probably overlook crucial details, reducing your page’s ability to rank in search engines. As a result, here’s what you can do: In Ahrefs’ Content Gap tool, enter the URLs of the two or three top-ranking pages for your major target term. Then, at the bottom, paste the URL of your page. When you select “Show keywords,” you’ll see the keywords for which one or more of the top-ranking pages rank, but you don’t. One of the other top-ranking pages appears to rank for queries about how and where to use schema markup. However, because we didn’t cover the subtopics in our post, we don’t rank for those keywords. If we fix that problem by covering the topic in the post, we’ll most likely rank for those keywords as well. Even better, because Google will consider the page as more complete, this may assist us enhance our core keyword ranking. Enquir e now for choosing best professional seo services and packages. Send emails to all of the people you’ve linked to Backlinks are a crucial ranking feature, but they can be time-consuming to develop. You must find prospects, vet them, locate their emails, and then get them to link to you in some way. If that seems onerous, an easier approach to begin is to send emails to everyone you’ve linked to. It would be simple to contact their founders or marketing managers to inform them of the recommendation. It’s important to note that you shouldn’t request a link in this email. This isn’t the aim of this advice. The goal is to create contact and begin the conversion process. You’ll get a lot of compliments if your content is unique and well-written. This automatically leads to sharing and, on rare occasions, link opportunities such as guest blogs and other collaborations. Create new pages with internal links Backlinks from one page of your website to another are known as internal links. They assist users in moving from one page to the next, disseminate ‘link authority’ throughout your site, and Google analyses their anchor text to grasp context. The issue is that every time you create a new page, it will have few or no internal links. It makes sense to include some if you want your page to have the highest chance of ranking. Install Ahrefs’ SEO toolbar if there are a lot of relevant results. In the search results, this will overlay SEO metrics. The URL Rating of each page can then be used to prioritise building internal links from the pages with the highest authority. Keep an eye on your competitors’ backlinks for any content that isn’t doing well It’s possible that you’re not yet ranking first for your goal term since your competitors have more high-quality backlinks. Ahrefs’ free SERP checker can help you figure out if this is the case. One method to start is to keep an eye on who is linking to less deserving content and try to persuade them to link to you instead. How? To begin, browse a few top-ranking pages with backlinks and search for any information that is erroneous, outdated, deceptive, or missing (that your content covers). Essentially, you’re looking for instances where your page outperforms theirs. Pages with broken backlinks should be fixed Backlinks to pages that are no longer active are practically useless. They aren’t helping the page rank because it no longer exists, and they aren’t likely to assist other pages rank as well. There are three options for resolving this: Restore : If a dead page was accidentally erased, restore it. After that, all of the backlinks will point to a live page. Redirect : If a new URL for the dead page exists, redirect the old URL to the new one. If the old page is no longer available, but you have a page that is similar, redirect the old URL to that page. Learn how to do redirects by reading this article. Request a link change : If someone linked to your page incorrectly (for example, by adding a space at the end of the URL), it’s worth contacting them to let them know. Just keep in mind that addressing these issues is only worthwhile if the dead pages have high-quality backlinks. If not, leaving them as 404s is typically fine.