Infinity Laser Spa Ca s e S tu d y b y Happ y Sha r k Media Company goals Inc r ea s e online a w a r ene ss and v i s ibili ty Imp r o v e w eb s i t e pe r fo r mance me tr ic s Inc r ea s e w eb s i t e tr affic Inc r ea s e online r e v en u e Mo v e a w a y f r om G r o u pon 3 Stage Strategy 03 A u dience b u ilding Re t a r ge t ing Con v e rs ion 1 2 3 Infini ty La s e r Spa had a f u nc t ioning w eb s i t e fo r o v e r a y ea r w hen Happ y Sha r k Media t ook o v e r t he ma r ke t ing str a t eg y O ur main goal w a s t o implemen t str a t egie s aimed a t inc r ea s ing w eb s i t e r e v en u e and imp r o v e con v e rs ion r a t e D u e t o t he na tur e of t he s e rv ice s s old , clien ts w e r e mo r e likel y t o p ur cha s e onl y once Infini ty La s e r Spa t h us needed a con st an t infl ux of ne w a u dience s and p r o s pec t i v e clien ts Activations Sea r ch engine op t imi z a t ion Edi t o r ial calenda r and blog po sts Google Sea r ch Ad s Pin t e r e st Ad s Facebook and In st ag r am Ad s Infl u ence r ma r ke t ing Social media managemen t Blogge r o utr each Backlink placemen ts 04 A u dience b u ilding Re t a r ge t ing Con v e rs ion Email a ut oma t ion Di s pla y ad s Re t a r ge t ing Facebook ad s Email ma r ke t ing campaign s Campaign and con t en t calenda r Sea s onal campaign s and offe rs Pa y men t op t ion s on s i t e Email ma r ke t ing campaign s Checko ut p r oce ss imp r o v emen t Infl u ence r ma r ke t ing S tu den t di s co u n t p r og r am The Results 05 2019 2020 Web s i t e us e rs Social follo w ing Se ss ion s Ranking ke yw o r d s Change 58 , 196 160 , 204 + 175 % 82 , 609 214 , 610 + 159 % 354 2447 + 591 % 1 , 981 4 , 133 + 108 % O t he r st a t i st ic s : 425 % inc r ea s e in w eb s i t e r e v en u e 378 ne w r efe rr ing domain s 3 , 647 ne w backlink s Infinity Laser Spa 06 Facebook @ infini ty la s e rs pa T w i tt e r @ infini ty _ la s e r In st ag r am @ infini ty la s e rs pan y c Pin t e r e st @ infini ty la s e rs pa TikTok @ infini ty la s e rs pa Web s i t e h tt p s :// infini ty la s e rs pa com Get in touch 07 Phone n u mbe r + 1 ( 332 ) 201 - 4999 Web s i t e www happ ys ha r kmedia com Email hello @ happ ys ha r kmedia com Fo r inq u i r ie s