she sells sea shells on the sea shore but the value of these shells will fall due to the laws of supply and demand, noone wants to buy shells cus there's loads on the sand step one : you must create a sense of scarcity, shells will sell much better if the people think they're rare you see, bare with me, and take as many shells as you can find and hide them on an island, stockpile em high until they're rarer than a diamond step two : you gotta make the people think they want 'em, really want 'em really fuckin want 'em, hit 'em like bronson. influencers, product placement, featured prime time entertainment, if you haven't got a shell then you're just a fucking wasteman three : it's monopoly, invest inside some property, start a corporation make a logo do it properly. these shells must sell that will be your new philosophy. swallow all your morals they're a poor man's quality four : expand, expand, expand. clear forest. make land. fresh blood. on hands five : why just shells? why limit yourself? she sells sea shells sell oil as well six : guns, sell stocks, sell diamonds, sell rocks, sell water to a fish, sell the time to a clock seven : press on the gas, take your foot off the brakes. then run to be the president of the united states eight : big smile mate, big wave, that's great. now the truth is overrated tell lies out the gate nine : polarise t he people, controversy is the game, it don't matter if they hate you if they all say your name. ten : the world is yours. step out on a stage to a round of applause. you're a liar. a cheat. a devil. a whore. and you sell sea shells on the sea shore