Advanced Positioning Class Concept #1: If selling success in some form, you need to be on a higher order quest than your audience, and not just sitting at the end of your heroes journey. Movement is needed for an audience to follow. Concept #2: The 6 Positioning Epochs Concept #3: The 3 ways we get addicted to TV show characters Concept #4: Transitional Objects Concept #5: The Extended Self Concept #6: The Desire Dichotomy - Satisfaction/Expression, and the character/achievement label substructures Concept #7: symbolism is how you sell identity - copy doesn’t work, copy actually “unworks” Concept #8: Double D’ing your audience = Keeping them focused on what really matters Concept #9: Attention = Desire + Tension Concept #10: Narrative tension Concept #11: Dramas vs Comedies and which one you are Concept #12: Amplify your quirks instead of creating gimmicks Concept #13: Mystery & Unanswered questions Concept #14: Entertainment before education Concept #15: Sloganeering works like crazy Concept #16: Broad in the streets, nuance in the sheets Concept #17: Heel positioning = freedom Concept #18: Babyfaces give the audience what they want, heels take it away Concept #19: Heat puts meat in the seats Concept #20: Make your enemy look good Concept #21: Heels lead the story, babyfaces are always reactive to heels Concept #22: Respect Kayfabe/Glamour Concept #23: Opinion is the lowest form of human knowledge Concept #24: Find out how to be dangerous to your haters and you’ll get all the free marketing you need Concept #25: The attractor + Follower paradox Concept #26: Complexity is the secret to retaining high status and keeping competitors at bay Concept #27: Going bold and meta is how you get that high status Concept #28: The premise or plot should do all the work Concept #29: Google breadcrumb sprinkling tactic