CONTENT General Guidelines Thumbnails Banners The Don’ts BRANDING GUIDELINES FOR OPERATORS • Pragmatic Play’s official font is Poppins. • Live Casino thumbnails and banners must always include a dealer’s picture, the game name/logo and Pragmatic Play logo on the top left of the thumbnail/banner. • Use only dealer pictures available in the Client Hub. It is forbidden to use external dealer pict ures to promote our Live Casino games. • Pragmatic Play’s white logo version is preferred for Live Casino marketing assets. • Pragmatic Play’s white logo should be placed on the top right for thumbnails and in the middle of the right - hand side for banners. BRA NDING GUIDELINES FOR OPERATORS • The title tag should be either black or white depending on the background. If the background is colour neutral, then a shadow should be used to keep the writing readable. • The background should not clash with the orange line and should observe as much as po ssible the rule of thirds in composition. • Live Casino artwork should maintain a sleek, elegant and simple look, using the picture assets provided by Pragmatic Play and recommended colours and styles for font types. • Please use Pragmatic Play white logo on banners and the white PLAY emblem version on thumbnails. THUMBNAILS THUMBNAILS • Use a dealer picture related to the game. • Game name / text in thumbnails should be all in white with first character of each word in Capital letter with Poppins font in bold type, centred at the bottom. • Game name should be on size 14 for desktop and size 8 for mobile thumbnails (not smaller). • Preferred logo version for thumbnails is the short white PLAY emblem over black/ dark backgrounds on the top left. • The font, size and l ocation of the text and logo should be the same on all of the thumbnails on the same operator website. BANNERS BANNERS • Use a dealer picture related to the game. It can be with single or multiple dealers. • Game names on banners should be all in capital letters on white with Poppins font in bold type, centred at the bottom right. • Game name should be on size 14 for desktop and size 8 for mobile banners (not smaller) • The preferred logo for banners is the regular Pragmatic Play white logo version over black/ dark backgrounds at the top left. Depending on the background, a slightly dark rectangle should be added behind the logo so it outstands. • The font, size and location of the text and logo should be the same on all of the banners on the same operator website. BANNERS THE DON'TS • Do not insert text directly on top of the dealer picture. • Do not use a vector character instead of a dealer picture. • Do not use unsanctioned dealer photos. • Do not use external dealer pictures; please only uses pictures available on the Client Hub. • Do not c ut dealers’ heads, face and hands should be always visible. THANK YOU!