Loyalty programs have become an ubiquitous part of our consumer experience, from coffee shops to airlines, promising a world of exclusive benefits and personalized perks. While the allure of earning points and redeeming rewards is undeniable, what many brands subtly omit from their marketing is the intricate psychology and strategic objectives underpinning these systems. It's time to peel back the curtain and reveal some truths that can empower you to get more out of every interaction.