iCode49 Technolabs

The shift from traditional broadcasting to on-demand streaming has made creating a branded OTT platform a strategic necessity for modern media houses. Audiences now expect flexibility, personalization, and instant access to content, pushing legacy players to rethink how they distribute and monetize their media. Building an OTT platform is not just a technical transformation but a long-term business evolution that enables direct engagement with viewers, greater control over content, and diversifi