Maksim Bananenko

https://orcid.org/0009-0000-3138-8886

This research paper presents a comparative analysis of consumer demand for genuine leather and synthetic leather accessories in the Ukrainian market during the period 2020-2026. The study focuses on messenger bags, backpacks, and men’s leather accessories, examining shifts in purchasing behavior influenced by economic instability, durability perception, craftsmanship value, and evolving consumer psychology. Using a synthetic behavioral-economic dataset modeled on realistic Ukrainian market cond