REDSTRIKE CREDENTIALS April 2024_20240402_153717_0000.pdf - Redstrike Group

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REDSTRIKE CREDENTIALS - 2024 REDSTRIKE CREDENTIALS - 2024 Dare to dream, strive to succeed REDSTRIKE CREDENTIALS - 2024 WHO ARE WE Established in 2014, Redstrike proudly serves as a premier representative for global rights holders and brands across various sectors of the sports industry, including teams, federations, academies, leagues, and renowned sports brands. Redstrike is headquartered in the United Kingdom, with offices in Malaysia, South Africa, Australia, New Zealand and the Kingdom of Saudi Arabia. Our primary focus is on emerging markets, cutting-edge technologies, and sports brands with untapped potential. We excel at identifying opportunities overlooked by our competitors and driving accelerated growth for our partners. Our network covers many different sports and specialties being predominantly active in Football, Motorsports, Rugby. Redstrike are proud to be the only UK Department of Business and Trade EXPORT CHAMPION FOR SPORT. REDSTRIKE CREDENTIALS - 2024 ACCOLADES Since 2018, Redstrike have proudly held the exclusive title of British Export Champion for Sport, a distinction appointed by the British Government. This accolade not only signifies our excellence but serves as an invaluable endorsement, cementing Redstrike’s pivotal role in the sports industry. REDSTRIKE CREDENTIALS - 2024 REDSTRIKE OFFICE LOCATIONS Redstrike is headquartered in the United Kingdom, with offices strategically placed in Malaysia, South Africa, Australia, New Zealand and the Kingdom of Saudi Arabia. London | Kuala Lumpur | Cape Town | Sydney | Auckland | Riyadh REDSTRIKE CREDENTIALS - 2024 OUR MISSION At Redstrike, we are the driving force behind the creation of commercial opportunities for emerging market sporting bodies, guiding them on their journey to prominence within the global arena. Our projects are expansive, pioneering, and multifaceted, resulting in substantial revenue growth for both our clients and ourselves. We go beyond conventional partnerships by taking a stake in the projects we undertake, ensuring our commitment to their success is unwavering. REDSTRIKE CREDENTIALS - 2024 MEET THE TEAM MIKE FARNAN Chief Executive Officer As the CEO of Redstrike, Mike boasts a remarkable career spanning over two decades in sports marketing. His pivotal role as the Managing Director of Manchester United International marked the zenith of the club’s success, orchestrating a meteoric rise in popularity across the Middle East, Asia, and Oceania. Mike’s strategic skillset was instrumental in shaping MUFC’s commercial strategy, propelling the club to unprecedented heights. His visionary approach not only solidified Manchester United’s global footprint but also strategically positioned the club as a powerhouse in the sports industry. Among his notable achievements, Mike served as the International Group Marketing Director for Jordan F1 from 2002 to 2005, contributing significantly to the team’s marketing endeavours. Subsequently, he assumed the role of International Group Marketing and Commercial Consultant at Williams Racing from 2005 to 2007, further adding to his diverse portfolio of accomplishments. In addition to his illustrious tenure at Manchester United, Mike has graced Senior Executive roles at esteemed clubs such as Sunderland AFC and Sheffield United FC. His influence extends beyond clubs, as he has made impactful contributions to the sports industry through his role at World Sports Solutions. Mike’s journey is not just a timeline of positions; it’s a narrative of strategic brilliance, transformative leadership, and a relentless commitment to excellence in the dynamic realm of sports marketing. REDSTRIKE CREDENTIALS - 2024 MEET THE TEAM SIMON BYTHEWAY Chief Operating Officer Simon is a seasoned and forward-thinking commercial operator, elevating industries with his exceptional success in sports, entertainment, and technology. His expertise transcends conventional boundaries, reshaping industry standards with innovative approaches. Simon’s profound understanding of global sport, both on and off-field, sets him apart, navigating the complex sports industry with finesse. Driven by a genuine passion for sports development, Simon recognises the symbiotic relationship between elite competition and grassroots engagement. His strategy goes beyond revenue generation, aiming to foster financial success and increased grassroots participation. Collaborating with governing bodies, iconic venues, esteemed clubs, and major events, Simon’s impactful journey includes landmarks with FIFA, The FA, Formula 1, and the London Olympics of 2012. Simon’s success lies in bridging the gap between rights holders and global brands. Through innovative solutions, he connects with industry giants like Telefonica, Citibank, Bank of America, Cisco, AB-InBev, and Coca Cola, maximizing fan engagement and elevating revenue generation. In essence, Simon’s journey is a testament to his unwavering commitment to shaping the future of sports through integration of innovation, expertise, and a profound understanding of the industry’s dynamics. REDSTRIKE CREDENTIALS - 2024 MEET THE TEAM MIKE HALL-TAYLOR Commercial & Marketing Director A globally-experienced commercial professional and business entrepreneur, with over 25 years international experience working with some of the world’s leading companies, brands and sports properties. Michael has founded two international sports marketing agencies in the UK and New Zealand with multimillion-dollar turnovers. Mike had 5 years as the Marketing Director for the Jordan Formula One team, with responsibility to secure $120 million a year in revenue and overseeing communications and brand development. He also oversaw and managed ‘Jordan Brand Ltd’ which sold a range of clothing, energy drinks and other services globally. He also worked with the Emirates Team NZ on the 34th and 35th America’s Cups. Helping secure Nespresso and Dell as key sponsors and assisted with business case for NZ government funding. REDSTRIKE CREDENTIALS - 2024 MEET THE TEAM CATHAL HENEGHAN CHIEF DIGITAL OFFICER Meet Cathal [Cahal], a visionary digital leader at the helm of revolutionizing Redstrike’s branding in the digital era. With a dynamic background in digital marketing and a relentless passion for technology and sports, he brings a wealth of expertise and knowledge to the table. His journey in the digital realm spans over a decade, marked by pioneering efforts in leveraging cutting-edge technologies to redefine the digital landscape. Fuelled by a deep understanding of consumer behaviour and market trends, Cathal specialises in crafting immersive digital experiences that captivate audiences. His strategic acumen, combined with a keen eye for innovation, has propelled him to the forefront of his industry, where he continues to push boundaries and challenge the status quo. As CDO at Redstrike, he is on a mission to transform the way sports brands engage with fans, athletes, and partners. Leading a team of digital disruptors, they orchestrate seamless integration of technology, data-driven insights, and creative storytelling to elevate brand presence and drive meaningful connections. In the ever-evolving landscape of sports branding, Cathal is not just a leader but a trailblazer, embracing emerging technologies like Web3, blockchain to unlock new opportunities and redefine the playbook. His commitment to high standards, coupled with an dedication to pushing the boundaries of digital innovation, makes him a driving force in shaping the future of sports branding. REDSTRIKE CREDENTIALS - 2024 MEET THE TEAM HOWARD THOMAS MD Redstrike Rugby Howard, a globally recognised senior rugby executive, boasts over two decades of expertise within the sports industry. His proficiency spans key areas of rugby management, including governance, tournament direction, and sponsorship. Noteworthy leadership roles include: CEO at Premier Rugby Commission Chairman for Rugby Europe (England) CEO of Rugby Partnership and Sale Sharks Founder & Director of Euro Rugby (European Clubs Association) Deputy Managing Director for RWC 7s 2013 Vice President at Rugby Union of Russia Board Member of the European Rugby Cup In addition to his impactful contributions to rugby, Howard's diverse experience extends to cricket, where he has been involved in the South African Cricket Players Pool and West Indies Cricket Players Pool. Furthermore, his prowess in individual representation and management includes working with notable figures such as Gary Kasparov, Alec Stewart, and Alan Donald. Howard's multifaceted roles and achievements underscore his profound impact on the global sports landscape, making him a distinguished figure in the industry. REDSTRIKE CREDENTIALS - 2024 MEET THE TEAM GAVIN O'LUANAIGH MD Redstrike Asia Gavin has 20 years' experience in sports marketing; with a focus on helping large corporates activate in Asian markets. He has held positions as the Head of Marketing at leading agency, Total Sports Asia, worked with blue chip brands including Gillette, Carlsberg, Toyota, Coca Cola and Nestle and also been involved in various ventures with EPL Football Clubs such as Tottenham Hotspur FC, Liverpool FC and West Ham United. Redstrike Asia are currently running campaigns for major Asian brands using the latest football superstars playing in the Saudi Pro-League. This represents a huge opportunity for Saudi Arabia to create a symbiotic union with the huge Asian market. Redstrike Asia is also working on an exciting development of a new soccer academy and multisport destination in Selangor, Malaysia. REDSTRIKE CREDENTIALS - 2024 MEET THE TEAM ADAM BROWN MD Redstrike Africa Adam moved to South Africa in 2005 to head up a team that was responsible for the ticketing, accommodation, tour operator program, IT solutions and hospitality for the 2010 FIFA World Cup™. He worked at a strategic level with FIFA, the local organising committee and government; and was responsible for the overall strategy, planning and delivery of the 2010 FIFA World Cup™. Adam has delivered in the areas of ticketing, accommodation, transport, logistics, IT solutions and hospitality at four FIFA World Cups and three Ryder Cups. More recently Adam has been involved in running the Kyalami 9-Hour race in Johannesburg and executing the World Volleyball Championships in Cape Town. REDSTRIKE CREDENTIALS - 2024 MEET THE TEAM PHIL BRADY CEO Redstrike Arabia Phil Brady, born in 1968 with a blend of German and Lebanese heritage, brings over 35 years of diverse experience across various sectors to his new role. Holding a master’s degree in business, Phil has made significant contributions to industries including medical, telecommunications, automotive, and entertainment. His journey encompasses pivotal roles at esteemed organizations such as AstraZeneca France, collaborations with Nokia, and driving marketing innovations at Jaguar Land Rover and BMW Group Saudi Arabia. Before establishing VENCAP, a leading consultancy group specializing in venture capital and private equity, Phil directed Gravity DMCC in the UAE, showcasing his dedication to building and nurturing projects from inception. With an extensive tenure spanning over 30 years in Saudi Arabia and the GCC, he possesses deep insights into the nuances of regional markets. As the newly appointed CEO of Restrike Arabia, headquartered in Riyadh, Phil is poised to leverage his vast experience and comprehensive understanding of the business landscape to further the company's mission in the sports entertainment industry. His enthusiasm, strategic approach, and energy are pivotal in steering Restrike Arabia towards innovation and excellence, ensuring sustained growth and its continued prominence in the global sports arena. REDSTRIKE CREDENTIALS - 2024 MEET THE TEAM SHERMAN FAULKNER coo Redstrike Arabia Sherman Faulkner, an architect with over three decades of experience, boasts a wealth of international expertise spanning the hospitality, entertainment, commercial, institutional, and retail sectors. His versatile skill set covers planning, design, construction, development, operations, and management, contributing significantly to the industry's advancement. Formerly serving as the CEO of Falconer International, LLC in Saudi Arabia, Mr. Faulkner has showcased exceptional leadership and strategic acumen. His roles as General Manager of Al Shallal Theme Park in Jeddah and Vice President of Business Development and Operations for Illusion Middle East under the King Faisal Foundation underscore his adeptness in navigating business operations and development across the Middle East and North Africa (MENA) region. During his tenure at Disney Imagineering, Mr. Faulkner played a pivotal role in the show design of major attractions and facilities for Tokyo Disneyland in Japan and EPCOT Center at Walt Disney World in Florida. He has authored numerous business plans and feasibility studies, demonstrating his commitment to strategic vision and successful project management. Beyond entertainment and hospitality, Mr. Faulkner has made significant contributions to commercial, residential, and mixed-use real estate developments. His work encompasses franchise development, branding, conceptual master planning, engineering oversight, and environmental impact assessments, addressing critical issues such as biodiversity and land-use programming. REDSTRIKE CREDENTIALS - 2024 OUR CLIENTS Our dedicated team of professionals have over 50 years of collective experience and a track record of success with premier organizations in football, rugby, motorsports, golf & cricket. Redstrike stands as a beacon of expertise and innovation. Our extensive network and diverse skill set enable us to deliver a distinctive service to our clients, tailored to the dynamic landscape of sports marketing. REDSTRIKE CREDENTIALS - 2024 OUR CURRENT PARTNERS At Redstrike, collaborating with esteemed global brands is both an honour and a privilege. Our partnerships transcend mere transactions, becoming true success stories. With each brand, our dedication and commitment to growth are evident. We leverage our expertise and resources to propel partners to new heights, ensuring their vision is not just realised but surpassed. Our track record of outstanding results speaks volumes about our capabilities and our relentless pursuit of excellence. REDSTRIKE CREDENTIALS - 2024 GLOBAL SPORTS AGENCY Redstrike has all the ingredients to be leading global sports agency. Working with globally recognized sports brands and properties. Working in some of the fastest growing emerging markets. As UK Export Champion for sport we have preferential access to Departments of Trade around the world. Our mission to create 'sustainable benevolent capitalism' in sport opens more meaningful discussions with larger organizations. REDSTRIKE CREDENTIALS - 2024 FOOTBALL REDSTRIKE CREDENTIALS - 2024 FOOTBALL Redstrike.com is a premier brand dedicated to providing unparalleled services tailored to the diverse needs of football federations, leagues, club owners, investors, executive management, and rights holders. Our expertise is aimed at fostering sustainable success within the dynamic realm of football. Aligned closely with FIFA's vision, we are committed to empowering emerging nations to claim their rightful positions on the global stage, particularly in anticipation of the expanded World Cup starting from 2026. At Redstrike Football, we achieve this by leveraging our extensive experience to develop elite academies and by assisting clubs and governing bodies in optimizing their commercial endeavors. Our core focus involves the development, construction, and meticulous management of elite academies in burgeoning football nations. A shining testament to our dedication is the renowned PVF Academy in Vietnam, exemplifying our commitment to nurturing talent and fostering excellence on a global scale. PVF Official Film REDSTRIKE CREDENTIALS - 2024 REDSTRIKE FOOTBALL GROUP Currently RFG actively engaged in the following projects: Elite Player Group (EPG) Over 35s World Cup The sale of Sheffield United Commercial Development Investment, Ownership FIFA World of Football & Sponsorship & League Management FIFA Super Leagues USL – New league in USA FOOTBALL Academy/Stadium Development in Selangor, Malaysia GROUP Liverpool FC International Soccer Schools Portuguese Primeira Liga Commercial and Media Rights Player Performance Fan Engagement Overseas commercial opportunities & academies for Internazionale Multiple Sponsorship opportunities in Premier League & Championship Creation of new franchise football league in Pakistan Development of Pakistan’s Youth Football Infrastructure REDSTRIKE CREDENTIALS - 2024 MOTORSPORT REDSTRIKE CREDENTIALS - 2024 MOTORSPORT Motorsport stands as one of the pivotal sectors of operation for Redstrike, showcasing our deep-rooted involvement across numerous international projects within the industry. Our distinguished team comprises seasoned professionals boasting extensive expertise in prestigious domains such as Formula 1, Formula E, Silverstone, Kyalami 9 Hour, as well as collaborations with various governmental bodies, among others. This wealth of experience uniquely positions our company to provide an array of services, ranging from consultancy services to comprehensive project management and specialized headhunting solutions. At Redstrike, we pride ourselves on delivering unparalleled support and guidance at every stage of the motorsport journey, ensuring optimal outcomes and sustained success for our esteemed clientele. REDSTRIKE CREDENTIALS - 2024 LEADING MOTORSPORTS CONSULTANTS Strategic Partnerships with Industry Leaders: In addition to our proficient core team, Redstrike has cultivated robust alliances with prominent figures within the motorsport realm. These esteemed individuals serve as consultants, offering invaluable expertise and insights to address the intricate intricacies of organizing and promoting Formula 1 races with meticulous precision. Jim Wright is a professional commercial director with a proven and quantifiable track record in motorsport. Jim has represented a number of motorsport rights-holder clients through a long and distinguished career. A highlight was his 12-year term as Commercial Director of the Williams F1 team from 1994-2006 before being recruited by Gerhard Berger to the senior commercial role at the Toro Rosso F1 team. After working with the Red Bull owned team Jim was asked to head the commercial team for the fledgling Virgin Racing / Marussia Virgin Racing team in 2009. Currently, Jim holds the position of Group Commercial Director for Michael Andretti’s growing Andretti Autosport racing organisation and his primary focus is the FIA Formula E series for electric racing cars and the Extreme E series JIM WRIGHT for all-electric off-road SUVs as well as being the elected Secretariat for the Formula E Teams & Manufacturers Association for the last nine years. Jenson Button is a British former Formula One racing driver. He competed in Formula One for 17 seasons, winning the championship in 2009 for Brawn Racing. A hugely popular figure in Formula One, Button is regularly seen in the pitlane both as part of the commentary team at Sky Sports and in his new capacity as a Senior Advisor at Williams F1, working with their Drivers academy and on ambassadorial duties. Away from Formula 1, Jenson has founded JBXE, a team in Electric Rally Championship Extreme E. JBXE doesn’t just race but also works alongside Extreme E to help raise awareness of environmental issues that threaten the planet. JENSON BUTTON Former Managing Director of Silverstone Circuit with over 35 years’ management experience in the sport and leisure sector. Currently working with a leading UK technology company on developing software solutions for events and venues with particular emphasis on CRM, MICE and ticketing. Richard has ten years' experience as Managing Director of the world-famous Silverstone Racing Circuit. Promoter of several National, European and World class motorsport events including the British Grand Prix and MotoGP. Major involvement in three Grand Prix contract negotiations, including negotiation of the longest Grand Prix contract with Formula One Management to date. RICHARD PHILLIPS REDSTRIKE CREDENTIALS - 2024 CURRENT MOTORSPORT PROJECTS Aston Martin Project - Branded Aston Martin Residences Supercars – Australia’s Premier Motorsports Series Kyalami 9hrs Vietnam – Development of events at new circuit in Hanoi Saudi Arabia – Bringing events to Corniche Circuit in Jeddah Sponsorship opportunities with several F1 teams Sponsorship opportunities in IndyCar, Formula-E and Xtreme-E New races for F1, Formula-E, and Xtreme-E Latest: Royal Embankment development in London, to potentially include London F1 Grand Prix REDSTRIKE CREDENTIALS - 2024 RUGBY REDSTRIKE CREDENTIALS - 2024 REDSTRIKE CREDENTIALS - 2024 RUGBY Redstrike employ and retain Ambassadors and Advisors who have ‘done it’. Consistent with the Group Mission, Redstrike Rugby will invest in, share ownership and promote rugby competitions working with emerging or undervalued Rugby Nations or Clubs, with the core proposition being Professional Leagues These opportunities need to be commercially interesting as the ability to make money through playing rugby is often the key differential to be invited to sit at the ‘top table’. REDSTRIKE CREDENTIALS - 2024 REDSTRIKE CREDENTIALS - 2024 RUGBY Redstrike Rugby provide rugby federations, club owners, leagues, Investment & High Performance Shared Ownership & Development investors, rights holders, including media companies, brands and professional players, with the expertise RUGBY needed to ensure sustainable success in their sport through the following Commercial Fan Engagement Development structure: Latest: Proposed acquisition of London Irish Rugby, including development land in London REDSTRIKE CREDENTIALS - 2024 CONSULTANCY Redstrike: Your Premier Destination for Rights Holders Delivering proven strategic and commercial expertise yielding tangible ROI. Our tailored approach draws upon extensive experience in the commercial sector, crafting bespoke strategies for optimal success. Our plan includes: Research Strategy SPONSORSHIP ACQUISITION & Evaluation & Development Provide a sales resource that uses our large CRM database to connect rights holders with the right companies at the right time. STRATEGY & COMMERCIAL DEVELOPMENT We write strategic, commercial, marketing and sponsorship plans. CONTRACT NEGOTIATIONS Account Contract We conclude sponsorship contracts on behalf of our clients. Management Negotiations ACCOUNT MANAGEMENT We provide a sponsorship account management service. HANDS ON ACTIVATION Work with our rights holder or corporate clients to activate their sponsorships, including the planning and execution stages. Hands On Sponsorship & Mike Farnan Simon Bytheway Acttivation Geoff Baker Acquisition RESEARCH & EVALUATION We carry out specific syndicated research studies that track fan’s attitudes to their sport. REDSTRIKE CREDENTIALS - 2024 THANK YOU Please don't hesitate to reach out with any questions or to express your interest