CHECK-OUT WHAT YOU CAN PUBLISH ON ENERGYNOW CONTENT THAT WORKS Content That Works Available Platforms 1. EnergyNow Websites 2. Social Media (LinkedIn) 3. Daily Email 4. EnergyNow SHOWCASE Profile 5. Chose EnergyNow.ca and/or EnergyNow.com 6. All content is linked to a location of your choice Promote Your Company, Products & Services with Banner Advertising Includes: 1. EnergyNow Website 2. Daily Newsletter 3. Social Media Channels (LinkedIn) 4. EnergyNow SHOWCASE Profile 5. Content Publishing Key Points CONTENT IS KEY to promoting your company & brand CONSISTENCY Consistent content (daily/weekly) generates more exposure, brand presence & leads YOU HAVE MORE THAN YOU THINK You have more content than you think. Let us help with our ideas below! Why Content Marketing Works? CONTENT IS KEY to promoting your company & brand CONSISTENCY Consistent content (daily/weekly) generates more exposure, brand presence & leads YOU HAVE MORE THAN YOU THINK You have more content than you think. Let us help with our ideas below! “CONTENT MARKETING IS A COMMITMENT, NOT A ONE TIME CAMPAIGN” HUBSPOT FEATURE COMPANY Featured on EnergyNow .ca or .com or both. YOUR EQUIPMENT CONTENT THAT Feature equipment during the year on EnergyNow. WORKS YOUR SERVICES Feature your services during the year on EnergyNow tools. FEATURE COMPANY Featured on EnergyNow .ca or CONTENT .com or both. IS KING YOUR EQUIPMENT CONTENT TELLS Feature equipment during the year on EnergyNow. YOUR STORY, DRIVES INTEREST & ENGAGEMENT WITH YOUR SERVICES YOUR TARGET Feature your services during the AUDIENCE year on EnergyNow tools. “WE WENT FROM SPORADIC CONTENT PUBLISHING TO CONSISTENT WEEKLY PUBLISHING WITH ENERGYNOW AND OUR SALES LEADS HAVE INCREASED SIGNIFICANTLY (UP TO 10X)” GORDON HAWKER, XI-TECHNOLOGIES CLIENT SUCCESS TESTIMONIAL “We went from SPORADIC content publishing to consistent weekly publishing with Energynow and our sales leads have increased significantly (up to 10x)” GORD @ XI-TECHNOLOGIES FEATURE VIDEO Feature your video or let us help you produce one! On EnergyNow, video is viewed up to 5x more than any other content. YOUR PRODUCTS CONTENT THAT Feature your products during the year on EnergyNow. WORKS NEW TECHNOLOGY Let our audience know you have something new! 10 7.5 Success Rate Increase in sales leads 5 Companies that consistently post on 2.5 EnergyNow have seen up to a 10x jump in Sales sales leads. Utilising our platform to post leads content is crucial to your success! (x) 0 Jan March June Sept Dec Consistent content posting (weekly) Months on EnergyNow Posting a couple times per year GRAPH SHOWN IS FOR ILLUSTRATION PURPOSE ONLY, ACTUAL RESULTS MAY VARY Case Studies Feature case studies on EnergyNow or ones we can produce for you. CASE STUDIES: Tank Skirt System TANK SKIRT PURPOSES Erosion Control Corrosion Control 65% 60% FIND IT A CHALLENGE TO SAY THAT THEY CAN'T PRODUCE ENGAGING CONTENT PRODUCE CONTENT CONSISTENTLY The State of Content Marketing Survey 2017* CONTENT THAT WORKS NAME CHANGE PROBLEM SOLVING EDUCATION Or perhaps a new website? Let customers/prospects know Education & awareness creates Announce it on EnergyNow! you can solve a potential problem. opportunity Open House! Evolution Energy Technologies OPEN HOUSE ANNOUNCEMENT PRESS RELEASES Have a timely press release? Publish on EnergyNow for CONTENT maximum exposure. THAT HIRING? Post about new hires or that you WORKS are looking for a position to be filled! TRADE SHOW ANNOUNCEMENT Announce your show date, location & booth number. MORE TYPES OF CONTENT BRANDED INFOGRAPHICS CONFERENCES COURSES PUBLICATIONS Great way to EnergyNow is a Let our audience Show off your publish information great place to know about an expertise on & Promote your generate attendees upcoming course EnergyNow brand CHARITY INITIATIVES Great news! You care about the community. Let people know and promote your brand. ACHIEVEMENTS Achievements should be CONTENT celebrated & promote your brand at the same time. THAT WORKS GUEST COMMENTARY Does your company have a great writer? Publish their articles as part of your content on EnergyNow. NEW LOCATION Let customers know you are expanding. CONTENT FORECASTS A monthly forecast/update THAT is a great way to promote your brand & industry knowledge. WORKS SALES OR AUCTIONS Let our audience know you are What's in store having a sale or auction. EVENT SPONSOR Use event sponsorship to promote your brand. CONTENT THAT WORKS SPECIAL EVENTS HOLIDAY GREETINGS AWARD WINNER Promote a special event that A branded greeting is more Tell customers & prospects your your company is putting on! exposure for your company. company is an industry leader. CONTENT THAT WORKS Branded Downloads Webinars Find out who is requesting your Let our audience know about your information with a ‘fill-out-the-form’ webinar. Webinars are a great download. educational tool. Podcasts Seminars People love to listen to podcasts! Increase your attendance. Tell our Create your own or have us create audience about it. one for you. DIGITAL CONTENT THAT WORKS Branded Downloads Webinars Find out who is requesting your Let our audience know about your information with a ‘fill-out-the-form’ webinar. Webinars are a great download. educational tool. Podcasts Seminars People love to listen to podcasts! Increase your attendance. Tell our Create your own or have us create audience about it. one for you. NOW ITS TIME TO START CREATING YOUR CONTENT! LINKEDIN Search Energynow.ca or Energynow.com DON'T FORGET TO FOLLOW US INSTAGRAM @energynow.ca FOR MORE IDEAS! FACEBOOK Search EnergyNow News & Critical Data
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