INTRODUCING OUR DIGITAL MARKETING & CONTENT SERVICES We specialize in creating compelling content for the energy industry that drives action. Partner with EnergyNow for your Digital Marketing & Content Services At EnergyNow, we are a team of passionate marketing & media professionals with over 25 years of Marketing & Communications experience behind us. We are experts in digital marketing solutions. We believe that marketing is a process that must be incorporated into business planning. We take an integrated approach whereby we align marketing goals and initiatives to corporate planning, coordinate all digital marketing activities to work together in unison to achieve the best possible return on your investment. Our goal is to grow your business, get your message to the energy market, and increase your exposure to key buyers & decision makers. Strategy A true digital marketing strategy is multi level. ENERGYNOW CAN HELP YOU GET TO YOUR PAY ZONE Branding Corporate Communications - Brochure/ Sell Sheets Stationery Industry Events - Promotional Activities M A X I M I Z E EX P O S U R E , B U S I N E SS & P R O F I T Signage Branded Merchandise Print Advertising Case Studies Marketing Online Professional Corporate Video SEO & SEM Blog Automation CRM Advertising Media Profile Networking & Social Media Content Email Associations Webinar / Client Responsive Desktop & Management Newsletter & Directories Podcast Database Website Mobile Apps THE PAY ZONE 2 Our Services CONTENT DEVELOPMENT Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined energy audience – and, ultimately, to drive profitable customer action. Instead of pitching your products or services, you are providing relevant and useful content to your prospects and customers to help them solve their issues. • Company Stories/Articles • Copy – Company Information • Press Releases • Infographics • Diagrams/Charts Article | Client: Grid Stone VIDEO PRODUCTION & PHOTOGRAPHY Video is a critical digital marketing tool that all companies should have available to showcase what they do, how they are unique, where they do business, the problems they solve. Potential customers can visually see their business in action. Energy companies need a video marketing Video | Client: Hazloc Heaters strategy — this idea isn’t new. What has changed is how important video has become in all corporate activities, channels & platforms. • Company Video It’s no longer just one piece of your overall (Overview/product/service) marketing plan. It’s central to your inbound, • Interview style video (up to 2 mins) outbound and campaign efforts, especially • Animated video (up to 2 mins) your corporate communication & social • Live Field video (up to 5 mins) media strategy. 2018 Digital Content & Marketing Services | EnergyNow.ca 3 CORPORATE COLLATERAL Marketing collateral has long been an important part of getting prospective CASE STUDY : PROJECT customers to know, understand, and trust your brand enough to buy from you. CLIENT Mauris sit amet felis dictum ex accumsan faucibus eget vitae sem. Mauris sed augue ac justo blandit volutpat. Nullam dictum ligula eget scelerisque rutrum. Pellentesque However, traditional collateral formats et metus vestibulum, gravida augue quis, suscipit velit. Nulla facilisi. Aliquam malesuada nunc eros, vel efficitur odio blandit et. Suspendisse fermentum tortor sapien, eget condimentum leo (mostly print materials) don’t necessarily euismod vitae. Phasellus pretium dolor sodales tortor pharetra congue. Nam a pretium nisi, nec vehicula dolor. PROBLEM support your digital success. With over Integer sed nisi feugiat, tempus libero a, hendrerit orci. Pellentesque ut pharetra lectus. Nunc ultricies tincidunt tellus, ut molestie ipsum gravida vitae. Donec lacinia lectus vitae ornare consectetur. Sed a felis lorem. 80% of energy producers & operators Maecenas eget dui at metus cursus pellentesque in sed felis. Aenean finibus ipsum mi, in gravida augue tincidunt. researching online, digital sales and SOLUTION Sed tempor velit ut efficitur sagittis. Curabitur vehicula gravida orci non hendrerit. Maecenas euismod varius sem, id gravida tellus marketing collateral are more important fermentum non. Vestibulum id porttitor ex. Phasellus rutrum, diam et tristique pellentesque, purus nulla elementum dolor, sed condimentum mauris metus id. than ever (and likely more important than RESULT traditional formats). Sed tempor velit ut efficitur sagittis. Curabitur vehicula gravida orci non hendrerit. Maecenas euismod varius sem, id gravida tellus fermentum non. Vestibulum id porttitor ex. Phasellus rutrum, diam et tristique pellentesque, purus nulla elementum dolor, sed condimentum mauris metus id ex. Curabitur et malesuada eros. Aenean sed odio sit amet enim imperdiet porttitor. • Sell Sheets • Brochures CALGARY 500, 435 - 4th Ave SW Calgary, AB T2P 3A8 MEDICINE HAT 32, 1463 - 32 St SW Medicine Hat, AB T1B 4A6 SLAVE LAKE 500, 435 - 4th Ave SW Slave Lake, AB T2P 3A8 BEAVERLODGE 500, 435 - 4th Ave SW Beaverlodge, AB T2P 3A8 • Case Studies p: 403 984 9798 p: 403 548 8132 p: 403 984 9798 p: 403 984 9798 f: 403 984 9799 f: 403 548 2327 f: 403 984 9799 f: 403 984 9799 info@bearstone.com www.bearstone.com * Written Style – 2 pages Case Study Sample | Client: Bear Stone * Video Style – up to 2 mins • White Papers – up to 4 pages • Company Profiles EMAIL MARKETING – NEWSLETTER/CAMPAIGN B2B email marketing works great when you focus on content that educates rather than pushes a direct offer enticing to buy or try your products & services. There are three main areas where email marketing performs extremely well: Bringing in new customers Developing those relationships, and Establishing credibility Email Marketing Services: • Strategy • Design • Development/Production • Reporting Email Newsletter | Client: CFI Energy Services 4 DIGITAL PRESENTATIONS & WEBINARS Digital Presentations Since an effective slide presentation is a visual aid and helps sum up your message, it helps the audience follow your message, keeps it organized in their head, and gives them a visual story. Visual images are not just a luxury, it's an important component to keeping their attention and making an impact on them. Webinars Short for Web-based seminar, a webinar is a presentation, lecture, workshop or seminar that is transmitted over the Web using video conferencing software. A key feature of a Webinar is its interactive elements: the ability to give, receive and discuss information in real-time. EnergyNow can assist with developing the presentation or webinar-branded slides. Digital Presentation | Client: Canmex They can include headlines, copy, video links, images of all types, corporate branding and other important elements. SOCIAL MEDIA When it comes down to it, there’s no replacement for social media. As a B2B energy marketer, you need to constantly be active on social media to engage with customers, partners and prospects. It’s an effective and low-cost way to get your brand in front of the right people. LinkedIn is the most popular social media platform in the eyes of many B2B marketers. The platform has developed a reputation for being the most effective for B2B businesses, and for a good reason, 83% of marketers rated LinkedIn as the best B2B social media platform. LinkedIn Advertising | Client: Axis Torque 2018 Digital Content & Marketing Services | EnergyNow.ca 5 EnergyNow has extensive experience in building an energy audience. Now, we can assist your company or organization with a social media strategy, content development, consistent publishing & measuring the results. Overview of Social Media Services PLANNING INITIAL SETUP MAINTENANCE REPORTING •C onfirm social media •A ccess platform login • Determine who will • Identify key platforms • Update or refresh the be responsible for performance • Create a content social media pages the maintenance of indicators distribution strategy • Add branding elements each account • Create a reporting • Create a posting to the social media • Define the role and schedule (monthly, schedule pages, if needed responsibilities for the bi-monthly etc.) • Outline team and • Update background person responsible • Provide a reporting responsibilities banners for the social for each platforms template and media pages maintenance and guideline sheet so Who will? activities client can manage • Provide the content • Create a company their own reports activity post on guideline for posting each platform • Create a posting • Monitor social schedule media activity • Report social media growth & activity Content Development & Publishing Packages Bronze Silver Gold Dedicated social media expert & account contact Social media strategy overview Account monitoring Reputation management Content development Number of platforms for content posting 1 2 3 Focus on LinkedIn Weekly number of posts per platform 2 3 5 Monthly snapshot of activity Comprehensive monthly report Minimum 3 month period MONTHLY COST $600 $800 $ 1,000 6 Branded LinkedIn Images Individual branded image $150 Branded images help promote products Pack of 4 $450 & services, clients & team successes, new solutions or locations, community Pack of 8 $750 involvement & many other messages. Pack of 12 $1000 Choose a package that fits your budget! ONLINE ADVERTISING Online advertising is one of the most effective ways for businesses of all sizes to expand their reach, find new customers, and diversify their revenue streams. With so many options available – from display Online Advertising on EnergyNow.ca advertising on EnergyNow to Pay-Per-Click and Paid Social Media Ads or content. Online advertising can be intimidating to newcomers, • EnergyNow Ads (set of 4 ads) but it doesn’t have to be. • EnergyNow Content – Posts, announcements & other types EnergyNow makes online advertising easy, • Google AdWords and we’ve helped thousands of energy service • Industry Websites (advertising only) businesses grow by leveraging the power of online advertising. GRAPHIC DESIGN Includes the creation and combination of text, images, branding, industry icons & symbols to form visual representations of ideas and messages. • Digital & Interactive Design • Advertising (print/outdoor/other) • Branding (not logo development) • Event Marketing Materials Banners | Client: Pump Well 2018 Digital Content & Marketing Services | EnergyNow.ca 7 MARKETING STRATEGY & CONSULTING A B2B strategy is how you go to market. It’s how you explain your products and services to the energy industry, how you stand out from competitors when differentiation is minimal, and how you structure your marketing to bring in sales leads. We can assist your company with developing this strategy and then giving you the tools to consistently execute the plan. Why work with us? We work with you to develop your Digital Social DIGITAL MARKETING STRATEGY Media Content Blog to deliver the maximum amount of LEADS for your sales team. • Responsive & Quick Turnaround Email Directory Marketing We are ready for Listings any challenge SOLUTIONS • Affordable THAT DRIVE SEM Investment (Google Words) SUCCESS! Online Advertising Effective solutions for any budget • Creative Ideas With an experienced Photography team you can trust & Video Mobile Advertising • Attract New SEO Digital Energy Customers Collateral Responsive Website Content contentservices.energynow.com 8
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