Interactive Portfolio.pdf - Pedro Serodio

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Copywriting Since Kindergarten Pedro Serodio Copywriting Portfolio Fiat Chrysler Auto. Magic Box Wine. Armor All. Sail. Luso Roofing. Mott’s Clamato. Videos. Contact. Fiat Chrysler Automobiles. Water Pollution Awareness Campaign Assignment Create a campaign in support of a cause within Canada. My cause was water pollution, an issue on the rise in Canada. The sponsor of the campaign would be Fiat Chrysler Automobiles. Challenge Most Canadians have a very narrow mindset when it comes to wa- ter pollution. They believe that only plastics or physical garbage is harmful to our waters. Objectives Demonstrate that water pollution comes in many forms. Show that there is no alternative for clean water. Provoke thought amongst viewers. Everyone’s worried about plastic straws. But plastics are just one of the many threats to Canadian rivers. We can replace straws, but we can’t replace the water. To find out more visit noreplacment .ca One is made for drinking. Both end up in our water. Water pollution takes on many forms. To find out more visit noreplacment .ca Real Canadian Bottled Water Ambient A place where Canadians interact with water is in the su- permarket. Everyday hundreds of cases of water are sold all over Canada. These cases are often branded and boast about being locally sourced. They use words like pure, and fresh. All while sporting a clear finish, wrapped up for your convenience. But what if we showed a truer glimpse of Canadian water. We will place campaign branded cases of water within supermarket retailers. These cases will appear normal and advertise how they are freshly bottled Real Canadian from Canadian rivers. Inside the bottles will be a collection SpringWater of garbage, chemicals and other pollutants that find their way into the water system. The bottle will be sealed shut and bare a warning to ensure no one risks drinking it and getting sick. The outside of each bottle and case will also carry the water safe message of the campaign. They will also have a link to the campaign website to inform the viewer on how they can help. The Magic Box Wine. In-store Poster Assignment Create an in-store poster for wine brand. Challenge Make your product stand out in a market with such high competi- tion. Most new wine drinkers will often purchase based on the label. Objectives Capture the audiences attention with the magical experience if drinking Magic Box Wine. The only trick you need for your next dinner party. With a sleight twirl of the hand, You make wine move without ever touching it. This conjures elegant aromas of tropical fruit and citrus. You make a glass levitate to your lips. The buttery palate supported by ripened fruit and vanilla is hypnotizing. And for your Grand Finale, Make a bottle disappear. Casella Family Brands Wakley,Yenda NSW 2681 Australia magicboxwines.com Armor All. Product Launch - Wash & Wax Wipes Assignment Create a campaign for the Launch of Armor All’s new product Wash and Wax Wipes. These wipes are like a car wash you carry in your pocket. Challenge Most serious car lovers are hesitant to try new products on their ve- hicles. They view their car as an extension of themselves. Objectives Show the product as a the hero of everyday car messes. Only Armor All Wash and wax allows you to spot clean anywhere. That way your always putting your best car forward. Collaborators Micheal Cardoso Mackenzie Pantaleo Lucas Rossi 33 The Armor All Wash and Wax Wagon Experiential A large challenge for any new product launch is trust. Until people try your product they probably wont buy. This is why we developed the Armour All Wash and Wax Wagon. This would be a branded Jeep that would drive around handing out samples of Wash and wax wipes. The benefit would be to get the product into peoples hands. This car could hand them out at car shows, outdoor events, parking lots, or even in traffic. The wash wagon would also be a part of a Canada wide road trip. People who spotted or interacted with the vehicle would be entered into a draw to win the actual Wash wagon at the end of the campaign. Sail. Twitter Scavenger Hunt Campaign Assignment Create a twitter campaign for a brand with little to no twitter engage- ment. Sail, a sporting goods store was the brand chosen. Challenge Create an engaging and buzz-worthy campaign in a restrictive me- dia vehicle like twitter. Objectives Launch a Scavenger hunt across the city of Toronto. The coordinates to the location of hidden keys would posted on Sail’s twitter. LOCATION TWEET 1 Initial Tweet- Coordinates to the First Key At the Location AT THE LOCATION Woodbine Beach CONGRATULATIONS Tweet @SAILnotSail to let us RESPONSE TW know you’ve found our key. The Response/Reveal PONSE TWEET FOLLOW UP/ENGAG Chest Reveal Follow up NGAGEMENT TWEETS Sa Engagement/ Anticipatition *This would be followed by the second location. The third location would have a similar reveal. FINAL LOCATION TWEE FINAL LOCATION Final Location L TWEET/TEASER PRIZE The Reward • People will tweet and live stream as the three winners open their treasure chests. • Chests will include : a sail water bottle, energy bars, hats, shirts, rain jacket, a hiking bag, first aid kit, a gopro camera, and 1000$ travel voucher to continue the adventure. Teaser for Future Campaign Luso Roofing. Transit Poster Assignment Create a transit poster for a small business. The business I chose was Luso Roofing. They are an independent roofing company in the city of Toronto. Challenge People don’t think about their roof till its to late. Only once it starts leaking or it is noticeably damaged do they call a roofer. Objectives Increase business by having people fix their roof before disaster strikes. Exposed wood belongs on the inside. Don’t neglect your roof. Call Luso Roofing today. 647-866-6213 Mott’s Clamato. A Younger Target Campaign. Assignment Market a brand or product to a younger target audience. Mott’s Cla- mato Caesars are typically enjoyed by older people. Challenge The Caesar is not sought out by young drinkers. Most young people make a big deal of their first legal drink. Objectives Make the Mott’s Clamato Caesar the must have first cocktail for Canadians. Make a campaign that is relatable, fun, and interesting. Your first time should be special. You’ve waited patiently for the chance. Years of hearing your friends bragging about their first time. You see it in movies and on tv. But this time it’s for real. m You’re nervous and excited all at the same time. Then the bartender asks, “what can I get you?”. Make your first drink special. Ask for a Caesar. Ordering a shot that tastes like nail polish remover. m Ordering a cocktail full of flavour and spice Drake’s got One Dance. You have one choice for your first cocktail. Make your first drink special. Ask for a Caesar. Videos. 30 Sec Spots I’ve Worked On Armor All 30 sec Spot. Description A spot we made for the Armor All wash and wax wipes. Collaborators: Micheal Cardoso, Mackenzie Pantaleo,Lucas Rossi Tabasco 30 sec Spot. Description A rap video we made for Tabasco sauce. I know. Tabasco in a portfolio. I apologize. But my dad loves this spot. Plus it shows I can hold my own in a rap battle. Collaborators: Micheal Cardoso, Armin Arjanji,Omar Francis Copywriting Since Kindergarten About Me My name is Pedro Serodio. I am a copywriting student in the creative advertising program at Seneca College. I was always told as a child that I had the worst penmanship. Every single paper I wrote would come back with comments like “please write neater, write more clearly, and illegible!”. So, obviously I decided to become a writer. While my penmanship hasn’t improved since then, my writing did. I am comedic and love to make people laugh. I consider myself to be a very level headed person. I try my best to be courteous and understanding. Perhaps my best developed skill is my imagination. Using my active imagination, I am able to generate lots of crazy ideas. These are helpful in advertising or creating dumb hypothetical questions to discuss with my friends over drinks. Fishing is the most important hobby in my life. If I could spend my days doing one thing it would be fishing. I know it is seen like one of the most boring of pastimes. But there is honestly no greater feeling then landing a big fish. Fishing also lead me to another passion of mine, boating. This year I was able to buy my first boat. After spending years paddling in a small canoe I can now tear up the lake. Another one of my passions is advertising. Talking about headlines or great insights is one of my favourite things to do. My purpose is to create a legacy through ad- vertising. I hope to one day write a timeless piece of advertising. I do not desire celebrity or fame. But if one person takes the time to research me or remembers my name when using one of my slogans then I will have fulfilled my purpose. Contact 647-982-0670 (Home) Pedro Serodio [email protected] Copywriting Aspiring Copywriter. Student of Advertising. North York, Ontario, Canada www.linkedin.com/in/pedro-serodio Dependable. Loyal. Trustworthy. Practical Skills (LinkedIn) Copywriting Summary Top Skills My goalambitious Highly as a copywriter is to help create and hardworking a timeless student talentedpiece advertising. at thinking Copywriting I want my writing to live on forever, even if it is only in the minds of outside the box, providing excellent my fellow ad nerds. I was always told as a child that i had the worst Presentation Presentation Skills Skills customer penmanship.service and relationship So obviously I decidedbuilding skills, to become and has a writer. the my While Creative Problem Solving competency penmanshipto work improved hasn’t in any position since then, my writing did. I am determined, committed, and full of great available. Able to work on own initiative or ideas. as partLet of me be the a team. Languages word wizard to bring your concepts to life. Creative Problem Solving Portuguese (Elementary) Reasons I want to work in advertising Experience *Chronological resume available upon request* Leadership Markham Honda Accomplishments Lot Attendant November 2018 - Present Toronto, PitchingCanada Area Marketing Campaign to Bimm for the Audi Q8. an Integrated Additional Skills Winning best pitch at Send & Receive for Armor All Campaign. Research Award of BCMR Excellence Group Ltd. in Copywriting – Seneca AdTLC. Employee Award of Excellence in Creative Direction – Seneca AdTLC. June 2017 - September Volunteering 2018 Awards at the ADCC (1 year 4Show months) 2019. Curiosity Toronto, Canada Area Education Seneca College Awareness of UX Education Ontario College Diploma, Creative Advertising Specialized in Copywriting. (2018-2020) Seneca Humber College College StudiedCollege Ontario 4 Semesters in the diploma, Bachelor Creative of Commerce Advertising Marketing specialized Program in Copywritting Adaptability (2015-2018) · (2018 - 2020) My Interests Humber College · (2015 - 2018) Contact Copywriting Since Kindergarten 647-982-0670 [email protected] Pedro Serodio Page 1 of 1