Siyabonga Mhlungu - Profile May 2020 - SIYABONGA MHLUNGU (PTY) LTD

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Siyabonga Mhlungu [email protected] +27674148246 Summary Over 7 years experience in the entertainment industry, specializing in consulting creative strategies, talent management, event & tour management, creative directing, business development, promotions and marketing. I have headed out the following marketing/promotional campaigns to date:- - Marketing and promotions for Cassper Nyovest's fill up the dome (2015), fill up Orlando stadium (2016) & fill up FNB stadium (2017). - Marketing and promotions for Nasty C's Ivyson Tour in 2017, 2018, 2019 and the current 2020 campaign. - Marketing and promotions for U-PARTY events (https://uparty.co.za) events in 2015, 2016, 2017 and 2018 I have extensive road & tour management skills and have headed out successful touring campaigns for some of the continents most prominent artists such as:- Sauti Sol, Kim Jayde, Celeste Ntuli, Nasty C, Pearl Thusi, Amanda Black, Major League Dj's and Vanessa Mdee to mention a few. I had the great opportunity of being the tour manager who led Africa's first group to showcase on the 'Jam Africa' stagr at the International Essence Festival in New Orleans in Summer 2019, which you can have a more in depth look at from the talented Kim Jayde's perspective on her youtube post https:// www.youtube.com/watch?v=vKw_hM4n6x0. I also run an influencer agency that represents South Africa's most talented influencers and as a leg to the business I provide consulting services for brands who want to engage influencers, by understanding their KPI's in an effort to build a strategy that best suits the brand and ensuring I facilitate the roll out using influencers that speak to their audience. I have great personal and team management skills and pay meticulous attention to detail, I am a natural leader and can step up in the most difficult circumstances, I have a large network which provides me the edge I need in this ever evolving industry, my 7 years in the space has made me highly experienced and renowned among my industry peers. Experience Tour Executive COW AFRICA CREATIVE AGENCY Jan 2019 - Present (1 year 4 months +) - Head of touring - Creative Consultant - Road Manager - Business Development Our roster includes artists:- Nasty C, Pearl Thusi, Amanda Black, Rowlene, Tellaman, Lady X, Celeste Ntuli, Nandi Madida, Diamond Platinum, Major League DJs & DJ Cuppy. Visit: www.africacreativeagency.com Chief Executive Officer SWAY Digital - Influencer Representation Agency Aug 2018 - Present (1 year 9 months +) With over 5 years leading marketing and promotional campaigns, I have an extensive experience working with influencers and bridging the gap between them and brands that require their services. SWAY Digital has a Siyabonga Mhlungu - page 1 growing data base of over 200 micro, macro, mega and celebrity level influncers with followers ranging from 20 000 (Twenty Thousand) - 7 000 000 ( Seven Million). Siyabonga Mhlungu (PTY) LTD's creative involvement in the entertainment industry allows SWAY Digital to offer a 360 service to brands, based on their KPI's, which includes: establishing the creative narrative, strategy of implementation, sourcing of influencers that fit the narrative, briefing and management of the influencers throughout the campaign, data collection for the brand, reports based on the results of the campaign. Head Of Marketing The Ivyson Tour Aug 2017 - Present (2 years 9 months +) The Ivyson tour was initially founded in Cape Town 2017. The Mother City was internationally renowned Nasty C's, mother’s home town and the ideal city to launch his first and only personal tour. To date it has since been hosted in Cape Town, Durban, Johannesburg, Bloemfontein, Vaal, Pretoria, Harare -Zimbabwe and Windhoek - Namibia attracting thousands of attendees across the shows over the past 3 years. Director U-NVRS Apr 2015 - Jan 2019 (3 years 10 months) U-NVRS Is The Biggest Youth Promoter Network In South Africa The youth is the future and nobody understands that better than U-NVRS Having worked with Cassper Nyovest to Fill Up The Dome in 2015, as the birth of our brand to giving a new mobile device the presence it needs in the country, we have worked with a range of our country’s greatest influences. From artists, musicians, businessmen, event organizers, retailers and schools we pride ourselves in giving the youth the best whilst offering the best, the youth. It is very important to understand that if you capture the youth today, you have their loyalty for the rest of their lifetime, we give you your: Biggest fan base, investor, loyal consumer and un-wavered commitment for the future of your brand, today! Although they might be ‘young’ now, tomorrow is a totally different story, why wait till then to secure your future, when you can do it now. We take your brand, to the ‘UNiVeRSe’. Marketing Specialist U-PARTY Jun 2015 - Dec 2018 (3 years 7 months) Marketing and promotion for SA's longest standing school events brand helping schools with fundraising events in 16 cities. 280+ events and R14m+ raised for schools. I headed up various marketing and promotional campaigns for the company which included working with over 30 schools alongside their HOD's and student committees. I created graphic designs as well as managing the social media accounts of every event the company. During my time at U-PARTY I worked with artists such as Nasty C, AKA, Cassper Nyovest, Black Coffee, Micasa, Lira, Sipho Hotstix Mabuse, Chunda Munki, Kyle Watson, Shane Eagle, Dj Fresh, Riky Rick and Shane Eagle to mention a few. Education Impak Online School Marketing 2011 - 2012 Siyabonga Mhlungu - page 2 George Campbell School of Technology 2008 - 2011 Glenwood Preparatory School 2004 - 2007 Skills Strategic Visionary • Marketing Event Planning • Public Speaking • Artist Development • Social Media Marketing • Music Industry • Project Management • Social Promotion • Radio Promotions • Corporate Events Siyabonga Mhlungu - page 3