Digital Marketing Course Outline Learning & Earning Development Project About the Training 150 Hours of Extensive Training 100% Placement to be ensured, among them Maximum 50% to be placed in local industry & Minimum 50% in online marketplaces. Trainee will be able to play his/her role as a social media marketer/Facebook Marketer/Content Marketer/E- Commerce entrepreneur in local/international Marketplace Learning Outcomes • Explore ins & outs of Digital marketing; • Design, Measure, Analyze, Improve & Control Facebook Content Marketing; • Design, Measure, Analyze, Improve & Control Facebook Paid Campaign; • Understand marketing strategy of Google Plus, Youtube, Twitter & Instagram • Analyze digital marketing KPI measurement Tools Foundation (Core Skill) Training Course Outline : 75 Hours Day 1 & 2 Day Unit of 1st Session ( 2 hours) 2nd Session ( 2 Hours) Competency • ABC of Digital Marketing • Introduction to Content Introduction to • Tools of Digital marketing Marketing, Social Media 1 Digital Marketing e.g. content marketing, Marketing, Search Engine and Digital SMM, SEO, Affiliate, email Optimization, Affiliate marketing tools marketing, and video Marketing, Email Marketing marketing. and • Career opportunities of • Video Marketing Digital Marketing • Importance of content • Exploring content marketing marketing? platforms: Blogging (personal 2 Explore Content • Introduction to different blog, company blog, guest marketing Platform types of content: Article blog, free blog, Facebook, Image content, Video linkedin, google plus, medium, Content, Slide Content, Pinterest, You tube, Vimeo, Audio Content Slideshare.net,Soundcloud.net Day 3 & 4 Day Unit of 1st Session ( 2 hours) 2nd Session ( 2 Hours) Competency • Audience Research Tools: • Content Topic Research Tools: FB audience Insight keywords planner, Research Target 3 • Explore Related active • Study Competitor’s content Audience and social media groups/pages from blog or other media Content Topic • Discussion @ Forum • Social media conversation • Discussion @ Forum • Understanding the • Use reference link from importance of content? valuable site at content • Grab Idea from related • Utilize related quote of any Article structure other content link influencer or others 4 development • Article structure • Practice data report (if have) development strategy : • Watch video (If have) Catchy title plan, Topics • Study info graphics (If have) highlight, Sub title / • Use own create image Heading, Closing format Day 5 & 6 Day Unit of 1st Session ( 2 hours) 2nd Session ( 2 Hours) Competency • Rewrite article from another • Concept of pillar article article? • Understanding search engine Writing article and • Collect information from Algorithm : Title optimization, 5 Optimization of other articles. Image optimization, keyword Article for Search • Write article from image density checking, relevancy, Engine content, video content and Internal Linking, External from Slide content Linking, open paragraph, Bounce Rate • Convert to engaging content and Valuable content • Exploring features of image • Video content creation tools : & video content making tools camtasia & video maker fx Development of e.g. Canva, Skitch, • Video content editing & 6 Image and Video Piktochart, Magix photo publishing content designer Day 7 & 8 Day Unit of 1st Session ( 2 hours) 2nd Session ( 2 Hours) Competency Create Slide 7 • Generate Content idea • Post article in Web2.0 platform Content and • Introduce with content • Share article in Slideshare.net Posting to different generation Tools: content channels PowerPoint Planning Content • Concept of Guest blogging • Plan Content Marketing 8 Marketing & • Explore different Social strategy Measuring KPIs of media platforms e.g. • Measure success of content Content marketing Facebook, Twitter, Pinterest marketing based on audience & Instagram feedback • Response readers Day 9 & 10 Day Unit of 1st Session ( 2 hours) 2nd Session ( 2 Hours) Competency - Introduction to Wordpress - Introduction to Word press - Steps of blog development; theme Domain selection - Free theme setup Development of hosting configuration - Free theme customize 9 Custom Blog Blog site develop by hosting application through cpanel cpanel 10 Quiz & Assessment Day 11 & 12 Day Unit of 1st Session ( 2 hours) 2nd Session ( 2 Hours) Competency • Importance of Facebook Page • Event creation steps on & Group Creation Facebook • Setting up of Facebook page • Concept of Scheduling Post, Introduce with & group Backdate Post, Event, Facebook • Facebook page role, auto Milestone, offer. 11 marketing messaging & Facebook page • Facebook Notes reviews • Difference between Facebook profile, Facebook page and Facebook group Explore Facebook • EDGE Rank • Content strategy develop Algorithm (EDGE • Post value • Content calendar plan Rank) , Content • Post rank • Content calendar template 12 strategy & content • Post score calendar Day 13 & 14 Day Unit of 1st Session ( 2 hours) 2nd Session ( 2 Hours) Competency • Explore the benefits of sales • Lead Nurturing Technique funnel • Convert to sell • Difference between page like • Case study of sales funnel and lead Explore Lead • Lead Generate at organic 13 Generation and way By blogging, From Lead Nurturing others social media, From techniques competitor’s page, From related fb group, From friendlist of influencer, By Email signature Analyze Audience • Ins & Outs of Page insight? • Set target audience in a non through Audience • Create an audience set page paid way inside Facebook page 14 Insight insight report Day 15 & 16 Day Unit of 1st Session ( 2 hours) 2nd Session ( 2 Hours) Competency • Create Facebook business • Find out Your marketing account & Ad account objective & align Marketing Create Facebook • Adding Payment method in objective 15 Business page and Facebook business account • Explore Facebook Campaign Paid Campaign • Set up Saved Audience, Structure : Campaign > Ad Set (Basic) Custom Audience & Look A > Ad Like Audience • Utilize the power of Facebook power editor • Explore Facebook magic • Define Remarketing & feature Facebook Pixel ? Retargeting Paid campaign • Install Facebook pixel • Facebook Marketing Jargon: 16 and Remarketing • Define Facebook conversion Impression, Engagement; , technique pixel & install Facebook Reach, Frequency, CTR, CPM, Conversion pixel CPC, ROI, Ad Relevancy. Day 17 & 18 Day Unit of 1st Session ( 2 hours) 2nd Session ( 2 Hours) Competency • Use of Google Analytics URL • Ad Relevance Optimization builder to measure Facebook Technique, Placement Traffic exactly Optimization, Adset Measure, Analyze, • Set up custom audience Optimization, Age Group Based 17 Improve & control leveraging the power of optimization. Facebook Facebook pixel. campaign Explore Facebook • Facebook EDGE Rank • Development of Content Algorithm (EDGE • Post value strategy 18 Rank) , Content • Post rank • Content calendar plan strategy & content • Post score • Content calendar template calendar Day 19 Day Unit of 1st Session ( 2 hours) 2nd Session ( 2 Hours) Competency Quiz & Assessment Specialized (Core Skill) Training Course Outline : 75 Hours Day 1 & 2 Day Unit of 1st Session ( 2 hours) 2nd Session ( 2 Hours) Competency • Define keyword/keywords • Use keyword planner tool to research keyword Define & Research • Different types of keywords : 1 Keyword marketing defining keywords, Customer- defining keywords, Product keywords & Geo-targeted keywords Use On Page • On page Optimization ranking • Define on page optimization 2 Optimization to factors : Include subject in title & explore the importance of Grab Organic tag & URL, alt text insertion in on page optimization Traffic image etc. Day 3 & 4 Day Unit of 1st Session (2 Hours) 2nd Session ( 2 Hours) Competency On-page • Use Link structure • Introduce with Wordpress SEO optimization in optimization technique from Plug in : Wordpress SEO by WordPress site WordPress site Link Yoast 3 Structure • Install Wordpress SEO by Yoast plug in • Explore different features of • Create sitemap in a wordpress Wordpress SEO by Yoast delegated website On-page 4 Tool • Use robot.txt optimization in WordPress site • Implement on page optimization metrics in wordpress website Day 5 & 6 Day Unit of 1st Session ( 2 hours) 2nd Session ( 2 Hours) Competency Google Webmaster • Introduce with Google • Find out the Connection Tools Webmaster Tool between Google Webmaster • Explore magical features of tool with on Page SEO 5 Google Webmaster Tool Optimization Google Analytics • Install Google analytics • Analyze Acquisition feature of • Add new website in Google Google analytics 6 Analytics • Study audience behavior from • Study Audience features of behavior feature of GA Google Analytics • Explore Real Time feature of GA Day 7 & 8 Day Unit of 1st Session ( 2 hours) 2nd Session ( 2 Hours) Competency Marketing at • Optimize Twitter Profile • Create board in Pinterest Twitter & Pinterest • Use of Hashtag • Increase followers through • Explore Advanced search organic strategy 7 option in Twitter • Generate Sales through • Twitter Tweet feature for Pinterest branding/awareness creation 8 Quiz & Assessment Day 9 & 10 Day Unit of 1st Session ( 2 hours) 2nd Session ( 2 Hours) Competency Marketing at • Create profile at LinkedIn • Create profile at Quora Linkedin and quora • Optimize Profile in LinkedIn • Study activities at quora and for better result. engage for better result 9 • Explore different features of • Find out potential client from linked in quora • Create a new channel • On page optimization(Title Tag Marketing through • Channel settings optimization, description 10 Youtube • Channel Optimize optimization using keywords, • Vanity URL thumbnail optimize) Day 11 to 19 Day Unit of 1st Session ( 2 hours) 2nd Session ( 2 Hours) Competency One Live Project on Digital Marketing THANK YOU
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