EXP (BAD SITE) -

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Changes Required For eXp to WIN in Quebec 1) a) Go monochrome as much as possible: Example 1: Example 2: (One Colour) Example 3: (Actually uses orange) Example 4: 1) b) Overall Design Upgrade Brand Logo Typography Decisions 2) Avoid orange, and the connection to VenDirect 2) Avoid orange, and the connection to VenDirect Cont’d - No green. Why Green? 3) Don’t animate the home page. Or, speed it up. A lot. 4) Don’t reinvent the wheel. Literally. 4) a). Display of listings 2x2 Staggered 4) a). Display of listings cont’d 4x4 straight w/ map 3x3 Straight 4) Don’t reinvent the wheel. Literally. 4) b). The literal wheel -The wheel should go side to side, not up and down -The picture should be clickable to enlarge the photo -There should not be a large written description of each room -The carousel of photos should be underneath, not on the side **Wheel is not mobile friendly 5) We need to be artists with attention to detail. This is not appealing. There is not enough space between where the text ends and the box ends 5) We need to be artists with attention to detail. Yes, I’m a decent looking guy, but a broker’s face shouldn’t be bigger than the kitchen!! 5) We need to be artists with attention to detail. Good ratio 5) We need to be artists with attention to detail. Mobile Interface Dead space. No Photos. 6) Tech company needs high tech site Search bar should auto-populate cities, neighborhoods, etc. 7) Clean > Messy Avoid displaying the “world”. It’s the easiest thing for Brokers to use to write us off. This should be used as a pitch only when Donna meets them 8) Bugs mean we lose Other properties are cut off and display no information 8) Bugs mean we lose Cont’d -Search button doesn’t work on mobile half the time -Search button does not work if a search is performed, the back button pressed, and the search is performed again. Conclusion We live in an artistic capital of the world. Our website needs to appeal to that demographic. When people are leaving KW, where are they going? M. The reasoning is pretty simple. They have a turn key operation that looks really sexy. We don’t need to beat them at this game, but we do have to compete. The current website can’t do that. Here is the rundown of what needs to be done: - Monochrome the site - Have everyone get photos done at the same place. Do not use the cut up photos Matt did. - Display the listings in an appealing way - Shrink the broker’s photos a LOT - Fix the photos carousel on the listing pages - Don’t animate the home page’s search bar, and have it auto-populate results - Fix bugs