Burtland Dixon dixon048@cougars.csusm.edu 951-956-1559 CONTENT www.linkedin.com/in/burtland Education Experience Bachelor’s Degree ContentWriter Content WriterHiveHive MediaMedia Mass Communication/Media Studies Oct 2016 – Present California State University San Marcos 2012 – 2016 - Produce original written content for Hive Media- owned websites - Copy edit all content delegated by editors on a daily basis Skills - Source and edit stimulating photos to supplement various article topics Creative Writing, Public Speaking, Social Media, - Collaborate with editors and digital media News Writing, Sports, Blogging, Web Content coordinators over content Writing, Audio Engineering, Sports Marketing, Text - Draft and publish content using CMS' SWARM Editing, Writing, Journalism, Statistical Data - Ideate new content material based on KPI Analysis, Research, Social Media Marketing, Budget Self Employed Digital Google Marketer (self AdsGoogle Ads employed) Management, User Experience (UX), Marketing, Data Feb 2018 – Present -Create effective campaigns to bring traffic to site Analysis, Project Management, Brand Awareness, -Dissect Google Analytics Brand Management, Microsoft Office, Facebook, -Successful -Successful adad retargeting retargeting Google Adwords, Adobe Photoshop, Google Docs, -Generate headlines Google Apps, Content Management Systems (CMS), -Budget managing Team Leadership, Teamwork, Time Management, -UI Testing Collaborative Problem Solving, Leadership, Audio Engineer Audio Engineer Pro Pro Tools Tools Expert Expert Communication, Social Media Outreach, Targeted May 2017 – Present Advertising, Sports Writing, Leading Meetings, -Mix audio tracks Sports Analysis, Pitching Ideas, Google Sheets, -Master audio tracks Cross-team Collaboration, Collaborative Project Management, Collaborative Innovation, Weband Web andSocial Social Media Media Manager - The Manager Professional Sports, User Experience Testing, Cougar The Chronicle Cougar Chronicle - Creative Consultation California State University San Marcos Dec 2015 – May 2016 - Live updates on social media - Interaction with followers - Manage Twitter, Instagram, Facebook, Cougar Chronicle website -- Gained Gained~ around 2 new followers 2 new followers perJan. per day since day since Jan. - CMS, Photoshop efficient - Developed techniques and initiatives to gain larger audience - Collaborate with editors StudentAthlete Student Athlete - Track - Track and and FieldField California State University San Marcos Oct 2012 – May 2016 -Team Captain senior year - extension of coach -Scholar Athlete -Top ten conference finisher in 100m and 200m -Mentored freshmen athletes SportsEditor Sports Editor- The - The Cougar Cougar Chronicle Chronicle California State University San Marcos Jan 2015 – Dec 2015 -Create and present story ideas in meetings -Wrote all varieties of stories, not only sports -Support staff writers with issues -Edit articles for grammatical and style errors -Assist fellow editors with paper design, met strict deadlines -Conducted interviews with NCAA athletes and coaches -Led team of 4 in creative process -Coordinate with editor-in-chief in assisting with innovation -Kept the web and social media up to date F.L.A.M.E. (Finding F.L.A.M.E. Leaders (Finding Leaders Among Among Minorities Minorities Everywhere) Everywhere) Program Program Participant Participant United States Olympic Committee Jul 2014 Colorado Springs, Colorado Area -Meet and network with U.S. Olympic Committee Executives. -Learn about goal setting, leadership and self- motivation from U.S. Olympians and Paralympians. -Engage in workshops on race, class, ability, gender and sexual orientation to foster inclusive, high- performing sport environments. -Live at the U.S. Olympic Training Center in Colorado Springs, Colorado, and learn best practices from sports industry leaders. -Enrich employment opportunities in sport through networking and career development workshops. -Work with national sports organizations to develop business and inclusion strategies. Volunteering Volunteer Alzheimer's Association® Aug 2016 – Present
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