STATS RESOURCES: 1. “It has been estimated that up to 15 million people in the UK could be living with eczema” Figure based on 23% of predicted population of 65,110,000 people in 2015, Office for National Statistics – “The prevalence of AD is estimated to be 15–20% in children and 1–3% in adults” source: S. Nutten. ‘Atopic Dermatitis: Global Epidemiology and Risk Factors’. Annuals of Nutrition and Metabolism 2015; 66 (suppl 1):8–16 - Source:https://www.allergyuk.org/about/latest-news/310-eczema-are-we-just-scratching-the- surface#_edn4 2. “1 in every 5 children in the UK is affected by eczema at some stage” Atopic eczema is a very common skin condition due to skin inflammation. It may start at any age but the onset is often in childhood. 1 in every 5 children in the UK is affected by eczema at some stage. It may also start later in life in people who did not have AE as a child. This information is provided by the British Association of Dermatologists. Sources: http://www.bad.org.uk/for-the-public/patient-information-leaflets/atopic-eczema/ & https://www.nice.org.uk/guidance/ta534/documents/final-scope 3. “51% of women self-report skin sensitivity” The response rates were 62% for women and 52% for men, with the incidence of self-reported skin sensitivity being 51.4% and 38.2%, respectively. Resource: https://www.ncbi.nlm.nih.gov/pubmed/11531788 4. “57% of women have experienced an adverse reaction to a personal product at some stage” Fifty-seven per cent of women and 31.4% of men had experienced an adverse reaction to a personal product at some stage in their lives, with 23% of women and 13.8% of men having had a problem in the last 12 months. Resource: https://www.ncbi.nlm.nih.gov/pubmed/11531788 ADDITIONAL RESOURCES: Winter weather: Dry skin is especially common in the winter months, when the humidity level outside drops. When the air outside is cold and dry, the water in your skin evaporates more quickly; this makes your skin feel dry and tight, and makes it look flaky. Indoor heating: Many of us spend more time inside in the winter and use indoor heating. Dry indoor air not only dries out your skin, it also dries out your mucous membranes, leading to dry, chapped lips. https://www.everydayhealth.com/hs/dry-skin-relief/dr-wu-causes-of-dry-skin/ Fabrics: Choose fabrics that are kind to your skin. Natural fibers, such as cotton and silk, allow your skin to breathe. But wool, although natural, can irritate even normal skin. - https://www.mayoclinic.org/diseases-conditions/dry-skin/diagnosis-treatment/drc-20353891 Heat rash treatments: 'To keep your skin cool wear loose cotton clothing use lightweight bedding' - https://www.nhs.uk/conditions/heat-rash-prickly-heat
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