Problem Solution Unique Value Unfair Advantage Customer Proposition Segments Top 3 problems Top 3 features Can’t be easily copied Single, clear, or bought Target customers For the customer Don’t fully defining a compelling message segment you are solution. Simply sketch that states why you are A customer is a working with, describe out the top features or different and worth someone that pays for the top 1-3 problems capabilities for each paying attention your product. they need solved. problem. A good UVP gets You can’t effectively inside the head of your build, design, and Key Metrics customers and Channels position a product for focusses on the everyone. Key activities you benefits your Path to customers measure customers derive after using your product. Inbound and Outbound Direct and Indirect Cost Structure Revenue Streams Customer Acquisition costs Revenue Model Distribution costs Life Time Value Hosting Revenue People, etc. Gross Margin PRODUCT MARKET
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