branding taste authenticity gulpability price calories alcohol weighting 15% 20% 5% 5% 15% 20% 20% *red represents a negative or inverse scale Final Ranking 4 3.5 3 2.5 2 1.5 1 0.5 0 subjective ratings only (unweighted) branding taste authenticity gulpability 18.0 15.0 summed Z-score 12.0 9.0 6.0 3.0 0.0 unweighted results branding taste authenticity gulpability price calories per serving alcohol content 27.0 24.0 21.0 summed Z-score 18.0 15.0 12.0 9.0 6.0 3.0 0.0 5 5 4.5 4.5 4 4 3.5 3.5 Gulpability 3 3 Taste 2.5 2.5 R² = 0.70668 2 2 1.5 1.5 1 1 0.5 0.5 0 0 0 1 2 3 4 5 0 1 2 3 4 5 Taste Branding 5 4.5 4 3.5 3 Taste 2.5 2 1.5 1 0.5 0 8:38:24 PM 8:52:48 PM 9:07:12 PM 9:21:36 PM 9:36:00 PM 9:50:24 PM 10:04:48 PM Time (assumed inebriation)
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