In today’s competitive home improvement market, contractors can’t afford to waste time—or money—on low-quality leads. Yet many companies still pour thousands into advertising platforms that deliver nothing but recycled contacts, unqualified prospects, or, worse, people who never asked for a quote in the first place. If you’ve ever paid for a “lead” only to discover it was shared with five other contractors, you already know the frustration. That’s why a performance-based model—where you pay only