What do the metrics say? Earned secret Attractive, underserved market Uniquely qualified to solve $0 - $500K in revenue Users and Usage > Revenue Path to capture market Multi product execution Line of sight to more TAM Revenue predictability +$50M in revenue +115% y/y growth Compare to public benchmarks Early customers LOVE product Ability to iterate and ship fast Early signs of PMF $500K to $2M in revenue +200% - 300% y/y growth +5 to 30 customers Ability to recruit "A" players Increasing usage / expansion Early evidence of repeat GTM $2M to $15M in revenue +175% y/y growth Burn multiple trending < 2 Efficient unit econ on each sale Improving Revenue per Head Multi product potential +$15M to $50M in revenue +150% y/y growth +125% Net Dollar Retention $500M - +$1B valuation $50M to $200M raised $50M- $200M valuation $10M to $30M raised $100M - $1B valuation $15M to $50M raised For more free startup resources go to mostlymetrics.com 2022 SaaS Fundraising Napkin Primary Theme Requirement for investment Secondary Themes Desirable characteristics Seed Founder - Market Fit Series D+ Strong financial profile Series A Early traction Series B Clear Product Market Fit Series C Repeatable sales motion Traction Valuation and amount raised $5M - $20M valuation $1M to $5M raised $25M - $75M valuation $5M to $20M raised Funding What do you do with the cash? Iterate with users Hire a few people Initial product development Chart a path to profitability Fill any senior talent gaps Time to clean up before IPO Hammer initial Sales channel Hire initial Sales reps Hire more R&D Scale GTM Hire VP level leaders Establish multiple GTM channels Scale org, G&A, systems Build a full platform to sell Uses