DIGITAL MARKETING WORKSHOP THEORIES AND APPLICATION IN PRACTICE. WHAT IS DIGITAL MARKETING? Digital marketing is one method involved in the promotion of the sale of goods and services using the internet and devices. Proposed Promotion methods involve Search Engines Ads on Social Media Emails Applications Websites The goal of digital marketing is to stay in the digital channels to the right audience at the right time. WHY DIGITAL MARKETING? Digital marketing is the best way for a business to reach a global audience at a low cost. Digital marketing is the best method to reach customers. Digital marketing allows real time communication with customers Measuring success is great absurdly easy Messaging is a great way to reach customers Time to implement so a great way to reach customers. KEY BENEFITS OF DIGITAL MARKETING Some of the major benefits of digital marketing include: Cost-effective promotion for businesses of all sizes Ability to reach both global and local audiences Easy measurement of campaign performance More accurate audience targeting Scalable campaigns based on business goals Retargeting potential to reconnect with users Improved brand recall over time TYPES OF DIGITAL MARKETING Search Engine Optimization (SEO): Improving website visibility on search engines Search Engine Marketing (SEM): Running paid advertisements on search platforms Social Media Marketing (SMM): Promoting through platforms like Facebook, Instagram, LinkedIn, and X. Content Marketing: Creating blogs, videos, and visual content Email Marketing: Engaging and nurturing leads through emails Influencer Marketing: Collaborating with individuals who have strong online influence Affiliate Marketing: Promoting products through commission-based partnership HOW DIGITAL MARKETING WORKS Digital marketing follows a structured process: Identifying the target audience Creating content that matches audience interests Selecting suitable online platforms Launching marketing campaigns Monitoring performance using data and analytics Making improvements to achieve better results WHY BUSINESSES NEED DIGITAL MARKETING Businesses rely on digital marketing because: Customers are active online throughout the day It helps build brand awareness and trust Digital promotion is more affordable than offline methods Businesses can communicate directly with customers Targeted campaigns help increase leads and sales It keeps businesses competitive in a digital-first world AI IN DIGITAL MARKETING Artificial Intelligence plays an important role in modern digital marketing. AI helps marketers by: Processing large volumes of user data quickly Understanding customer behavior and preferences Automating repetitive marketing activities Improving audience targeting and personalization Supporting smarter decisions through predictive insights FUTURE OF DIGITAL MARKETING Digital marketing continues to evolve with technology. Some key future trends include: Increased use of AI and automation for personalized experiences Growth of voice search through smart assistants Strong focus on video-based content across platforms Use of AR and VR for interactive marketing experiences Greater reliance on data and analytics for decision-making CONCLUSION Digital marketing is no longer optional for businessesâit is essential. It supports growth, strengthens customer relationships, and prepares businesses for the future. Organizations that adopt digital strategies early are better positioned to stay competitive and adapt to changing market trends.