COURSE REVIEW WORKSHEET | ULTIMATE ADVANTAGE SECTION 2: WHAT THEY DIDN’T TEACH YOU IN SCHOOL ABOUT BUILDING YOUR BRAND SECTION 2: WHAT THEY DIDN’T TEACH YOU IN SCHOOL ABOUT BUILDING YOUR BRAND COURSE REVIEW WORKSHEET | ULTIMATE ADVANTAGE SECTION 2: WHAT THEY DIDN’T TEACH YOU IN SCHOOL ABOUT BUILDING YOUR BRAND Why Having A Powerful Brand Opens The Door For Infinite Opportunities “We are here to help each other get through this thing, whatever it is.... You can do that as a comedian, a writer, a painter, a musician... There are all kinds of ways we can help each other get through today.” - Kurt Vonnegut It allows you to connect with other brands Find others who’ve done what you want to do and model them so that you can... ● Obtain their knowledge ● Borrow their authority by association It gives you freedom Taking control of your life by building your brand means you have more freedom to reinvent yourself. This is what will open you up to pursue more opportunities that are in alignment with what you want to do... Not someone else. It allows you to provide value to more people Success is directly proportional to the amount of value that you can provide. You have an obligation to share what you've learned! COURSE REVIEW WORKSHEET | ULTIMATE ADVANTAGE SECTION 2: WHAT THEY DIDN’T TEACH YOU IN SCHOOL ABOUT BUILDING YOUR BRAND What Does It Mean To Build A “Brand”? Our goals: 1. To build a brand that provides us with LEVERAGE to gain unlimited access to whatever we want 2. To invest time in things that “average” people aren’t doing 3. Show, don’t tell. Emphasize showing the characteristics you want to be known for, and invest in experiences that represent how you want to be perceived Personal Brand: a combination of a curated set of uniquely distinguishing opportunities, accomplishments, and experiences, and a consistent and conspicuous guarantee of quality, judgment, and professionalism that together create a lasting impression of integrity, intellect, and capability. Icons made by Freepik & Becris from flaticon.com