IGCSE MODEL ANSWERS NOV 17 Q2a) IDENTIFY & EXPLAIN 2 WAYS GS CAN INCREASE ADDED VALUE GS can increase added value by either increasing the price of its products (1) or by lowering its raw material costs (1). In order to increase the price of its products it can attempt to improve its reputation (1) so that people will be willing to pay extra for their services, this could be achieved by training their gardeners to be very professional and extra friendly to the ir customers (1) , in addition they can improve the quality of their service by offering after - sales services, such as 24 - hour hotlines for any gardening emergencies, which will allow them to charge a slightly higher price and yet still be appealing to customers (1) In order to lower the costs of its raw materials it can attempt to find cheaper suppliers of inputs (1) such as seeds , plant pot containers and fertilizer (1) , in addition they can reduce the amount of inputs they use per plant by reducing the quantity of fertilizer and water they use for each plant, lowering the average costs of each plant (1).