LUNABERRY Advertising Brief · lunaberrynj.com Page 1 Lunaberry 60-Second Ad Brief Website analysis, creative concept and storyboard 1. Brand snapshot Lunaberry is an organic açaí bowl, smoothie and coffee shop in Bradley Beach, NJ, with a second spot, Lunaberry at the Sea, near the beach. The brand is built around the moon and nature's cycles: "Food that flows with nature's phases." Offer Soft serve açaí, organic coffee, hand-blended smoothies, matcha and organic teas Key promises Organic ingredients, gluten free, vegan friendly, made fresh daily Hero items The Lunaberry Bowl (from $14) · Luna Glow smoothie (from $10) · Golden Moon Latte ($8) Locations Lareine Ave, Bradley Beach, NJ · Lunaberry at the Sea (by the beach) Contact / CTA 732-444-3500 · Order via DoorDash · lunaberrynj.com Tone Calm, natural, wellness-focused, warm and simple 2. Strengths to use in the ad • A memorable, ownable moon theme that makes the brand visually distinctive. • Clear dietary inclusivity (gluten free and vegan friendly) that widens the audience. • Simple, appetizing hero items with clear prices. • Two locations give both a town-visit and a beach-day reason to come. 3. Creative concept "Shine from the inside out." The ad follows the moon through its phases while introducing the menu, one item per phase. It ends on the brand promise and a clear call to action. Format: 9:16 vertical, 60 seconds, suited to Instagram Reels, TikTok and Stories. 4. Suggested improvements for the next version • Replace the simple graphics with real photos or short clips of the bowls, drinks and the beach shop. • Add a voiceover or a licensed upbeat acoustic track. • Cut a 15-second version for stories and a 16:9 version for the website. • Add the real Instagram handle (the site currently links to a placeholder account). LUNABERRY Advertising Brief · lunaberrynj.com Page 2 Storyboard and script Intro · 0:00–0:06 Visual: Four moon phases appear, then the logo. Voiceover: "Lunaberry. Organic açaí, smoothies and coffee." Tagline · 0:06–0:14 Visual: "Food that flows with nature's phases." Voiceover: "Fresh, simple, made by hand each morning." Lunaberry Bowl · 0:14–0:24 Visual: Bowl with toppings, price from $14. Voiceover: "Açaí soft serve, banana, strawberry, coconut, granola." Luna Glow · 0:24–0:33 Visual: Smoothie, price from $10. Voiceover: "Almond milk, banana, cinnamon, vanilla, maple." Golden Moon Latte · 0:33–0:42 Visual: Latte, price $8. Voiceover: "Espresso, raw honey, cinnamon, plant milk." Why Lunaberry · 0:42–0:50 Visual: Organic · gluten free · vegan friendly · fresh daily. Voiceover: "Organic, gluten free, vegan friendly, made fresh daily." Visit us · 0:50–0:56 Visual: Lunaberry at the Sea and Lareine Ave. Voiceover: "Find us by the beach or in town in Bradley Beach." Call to action · 0:56–1:00 Visual: Logo, tagline, phone, DoorDash. Voiceover: "Lunaberry. Shine from the inside out. Call or order now."