M21 Luma Pro UGC Photos Instructions Hi there! Thank you so much for collaborating with us on the MomMed M21 Luma Pro wearable breast pump. Below is a shooting guide to support your creative process. Please feel free to adapt it to your personal style — what we ’ re hoping to capture is how the M21 integrates seamlessly into the real-life moments of modern moms: stylish, intuitive, and practical. I. Overall Shooting Requirements ● Please shoot all images in landscape orientation (4:3) ● We'd love to showcase both color versions of the pump (Green / Pink) where possible. ● Outfit suggestions: clean, modern, mom-friendly looks in neutral tones Avoid loud patterns or heavy accessories to keep the focus on the product. ● Use natural or soft ambient lighting No studio lighting is necessary — just keep the environment clean, bright, and cozy. II. Additional Notes ● Feel free to adjust wardrobe, setting, or lighting slightly based on your own home setup or weather conditions. ● You're also welcome to bring in additional creative touches or real-life moments that feel authentic to your lifestyle. ● Baby can be featured in select scenes — we love seeing real interactions, but safety and comfort always come first. III. 8 Shooting Scenes Scene 1: Clean White Background – Wearability Demonstration Purpose : Show how discreet and compact the pump is when worn under clothing. Tips : ● Make sure the color (green or pink) is slightly visible through the shirt for contrast. ● Wardrobe: Casual homewear, similar to the reference image (neutral tones, minimal patterns). Shots to capture : 1. Front-facing shot wearing the pump (both color versions) , in neutral homewear. 2. Side-by-side comparison : ● Wearing the pump (both color versions) under clothing ● Without the pump, in the same outfit ● This helps highlight the minimal visibility while in use. Scene 2: Close-Up Product Details Purpose : Highlight design features and user interaction. Tips : ● Try to keep hands relaxed and product well-lit. ● Background can be minimal — focus on clarity and product visibility. Shots to capture : 1. Inserting the pump into a bra (both color versions) 2. Pressing the power button — ideally shot from a slightly elevated angle (both color versions) 3. A shot showing the built-in light feature glowing while in use, can be a low-light environment like bedroom ( both color versions ) Scene 3: Living Room Lifestyle Purpose : Showcase everyday comfort and versatility. Shots to capture : 1. Sitting on a sofa while pumping ( both color versions ) — reading, sipping water, or simply relaxing. Include the white carry bag beside you. 2. Pumping ( both color versions ) while holding or playing with your baby — casual, loving moment. 3. A lifestyle flat lay: the pump ( with milk inside, both color versions ) placed on a table, while you ’ re in the background with your baby. Scene 4: Bedroom & Nighttime Use Purpose : Emphasize nighttime usability and built-in light feature. Tips : ● Use warm, low ambient lighting to suggest nighttime. ● Wear neutral-tone loungewear (beige, white, soft gray). Shots to capture : 1. Pumping in bed with the Luma light turned on ( both color versions ) — your baby can be sleeping nearby or snuggled next to you. 2. Taking out the pump ( both color versions ) after expressing, in a dimly lit bedroom , with the soft light still glowing 3. The glowing pump ( both color versions ) placed on a bedside table at night — calm, cozy bedroom atmosphere. Scene 5: Kitchen Moments Purpose : Highlight practical daily use. Shots to capture : 1. Wearing the pump ( both color versions ) while preparing food — chopping, setting cookies, arranging groceries, etc. 2. Pouring milk from the pump ( both color versions ) into a storage bag or bottle. 3. Cleaning the pump ( both color versions ) by the sink — parts placed neatly on a towel or drying mat. Scene 6: Working Mom Scene Purpose : Show hands-free multitasking and charging. Wardrobe : Smart casual — simple blouse, shirt, or blazer in neutral or soft tones (khaki, striped, black, etc.) Shots to capture : 1. Wearing the M21 ( both color versions ) while working on a laptop at your desk or table. 2. The pump ( both color versions ) placed next to your laptop and charging via USB. 3. The pump ( both color versions ) and the white carry case placed neatly on the desk — clean and organized workspace. Scene 7: On the Go – In the Car Purpose : Highlight portability and convenience. Tips : ● Ensure the pump is visible , and the driver angle is natural and clear ● Keep the mood natural, like getting ready for errands. Shots to capture : 1. Wearing the pump ( both color versions ) while seated in the driver ’ s seat (parked, not driving). 2. The white carry bag placed in the front passenger seat. 3. Opening the bag and taking out the pump ( both color versions ) — shot with soft daylight from the window. Scene 8: Outdoor Lifestyle Purpose : Show real, active use outside the home. Notes : ● Avoid harsh sunlight or strong shadows. ● Avoid upward angles. Frame the shot so the pump is partially visible (not fully hidden). Shots to capture : 1. Wearing the pump ( both color versions ) while walking or enjoying the outdoors — with or without baby. 2. Wearing the pump ( both color versions ) while interacting with your baby outdoors — cuddling, walking in a park, or sitting on a bench. 3. Holding or carrying the white hand-carry bag while walking outdoors — a quick shot showing the portable and stylish vibe.