VOL: 11 ISSUE: 09 2023 Data Privacy Dilemmas Exploring the Challenges and Best Prac ces for Ensuring Data Privacy and Security in Healthcare Transforming Care for Be er Outcomes Understanding the Importance of Shi ing Toward Pa ent-Centered Care Models C O V E R S T O R Y Marc Hildebrand Redening Elderly Care with a Hospitality Touch - By Sumit Barat Maree Davenport How Many Lives Does it Take for us to Recognize the Silent Struggle Within? Data Privacy Dilemmas Exploring the Challenges and Best Practices for Ensuring Data Privacy and Security in Healthcare Transforming Care for Better Outcomes Understanding the Importance of Shifting Toward Patient-Centered Care Models ARTICLES CxO Medicine Meets Ingenuity ealth is a state of complete physical, H mental, and social well-being, and not merely the absence of disease or infirmity. These words from theWorld Health Organiza on resonate now more than ever as individuals and socie es increasingly recognize the integral role of healthcare and wellness in our lives. In the pursuit of op mal health, leaders emerge who spearhead transforma ve changes and innova ons, shaping the landscape of healthcare and wellness. It is impossible to overes mate the significance of visionary leaders in the healthcare industry in a world where problems like the ongoing global health crisis s ll exist. It begs the ques on, "Who are these leaders influencing our well-being going forward, and how are they naviga ng the complex healthcare system?" The panorama of influen al figures is expansive, spanning from pioneering medical researchers at the vanguard of avant-garde treatments to healthcare administrators affec ng systemic revolu ons for heightened accessibility. A unifying objec ve binds these leaders: the augmenta on of the quality of life for individuals and communi es. Their endeavors transcend conven onal medical modali es, embracing holis c wellness strategies that comprehensively address both the physical and mental dimensions of health. Personalized medicine, preventa ve care, and technological innova ons are some of the trends that these influen al figures in healthcare are pushing. They establish inclusivity and collabora on as the pillars of their strategy as they clear the path for a healthier future. In our latest edi on of CIOLook : " Most Influen al Leaders in Healthcare & Wellness to Follow in 2023 ," we illuminate the endeavors of leaders and organiza ons steering change in the realms of healthcare and wellness. These influen al and inspira onal individuals point the way toward a future in which health is no longer limited to its tradi onal defini on and instead becomes a universally a ainable state of well- being. Have a great read ahead! Managing Editor M A R C H I L D E B R A N D Redefining Elderly Care with a Hospitality Touch AS A LEADER, YOU HAVE TO MAKE DIFFICULT DECISIONS EVERY SINGLE DAY, ESPECIALLY WHEN YOU LEAD A FAST-GROWING COMPANY WHERE HIGH SPEED AND MAKING BOLD DECISIONS ARE OF THE ESSENCE. , , , , , , , , C O V E R S T O R Y Most Influen al Leaders in Healthcare & Wellness to Follow in 2023 Marc Hildebrand CEO SCHÖNES LEBEN Group Journey towards Constructing Exquisite and Satisfying Lifestyles for Elderly Individuals! A s time passes and we grow older, we come to realize that the longing for a fulfilling and comfortable life never fades away. This truth is especially meaningful for our elderly population, who have experienced life’s ups and downs and carry stories within them like beautifully written calligraphy. Imagine a place where every day feels like a vacation, where the worries of household chores and maintenance fade into obscurity, and where the focus shifts to savoring life's most precious moments. This is precisely what the marriage of senior living and hospitality brings to the table, or, should we say, to the comfortable lounge of your future home. With over two decades of experience as a CEO in the travel, tourism, and hospitality sectors, Marc Hildebrand has seamlessly transitioned into an entirely new domain: elderly care. His journey is not just a career shift; it's a mission to transform the concept of senior living. Having led renowned organizations like Hapag-Lloyd, TUI, American Express, and Accor, Marc's leadership journey has been marked by dynamic and profitable growth. His secret sauce? Building highly motivated, high-performance teams that consistently push their limits to achieve excellence and deliver tangible results. In 2012, Marc embarked on a new adventure, venturing into the healthcare sector for elderly care and living. His vision was clear—to infuse the service culture and quality of life from the hospitality sector into senior living. The goal? To create genuine homes for older individuals, enriching their lives with beauty, contentment, and variety even in their golden years. But what sets him apart is not just his remarkable business acumen; it's his multifaceted leadership style. He's an authentic, strategic, pragmatic, and proactive leader who isn't afraid to get hands-on. His decisiveness, empathy, and resilience have seen him through crises, making him a trustworthy figure in both national and multinational settings. Marc is not just a leader; he's a communicator, influencer, motivator, negotiator, networker, and team player at all levels. He's a doer, a presenter, and a representative of change in the elderly care sector. Under his guidance, the SCHÖNES LEBEN Group has become a beacon of hope for the elderly, proving that quality of life knows no age. His journey is a testament to how a visionary leader can redefine an industry and bring warmth and hospitality to the lives of those in their golden years. Below are the highlights of the interview: Visionary After his first five years in the healthcare sector, Marc set out to bring a new level of quality, service, and customer orientation to an industry that is often driven by systems and regulations. He noticed that many people, particularly those of a certain age, were hesitant to move into traditional nursing homes due to fear and a desire to avoid them. As a result, people were staying at home longer than necessary, despite their homes becoming impractical for various reasons. Marc has always believed in one principle: Bringing the best talents together, inspiring them with a clear vision of being the most innovative, bold, and best company, and then letting them go, letting them y, giving them space to act, to shake up established markets and principles, and giving them positive feedback by enabling them to win the hearts of customers. , , , , , , , , The biggest issue he identified was the loneliness that came with this situation, which not only affected people emotionally but also posed serious risks to their health and wellbeing. With the vision of creating places where people would want to live, he founded Schönes Leben Gruppe, the Beautiful Life Group. The group focuses on providing luxurious modern living environments with a range of private apartments for individuals seeking privacy as well as beautifully designed common areas for socializing and enjoying various amenities such as restaurants, club lounges, fitness, and wellness facilities. The goal is to offer an experience that surpasses traditional nursing homes, providing a 4-5-star hotel level of comfort and access to care services as needed. Since its inception in 2017, Schönes Leben Gruppe has grown significantly. With the recent opening of its 95th location and the welcoming of its 8,000th employee, the group is thriving. From being the strongest and biggest real estate developer, there are currently over 30 additional locations under construction, demonstrating the high demand for their services. Looking ahead, the group has plans to expand internationally in the coming years, aiming to bring its unique approach to a wider audience. Exceptional Believe In the pursuit of organizational success, one key aspect stands out: the creation of a motivated, high-performing team that consistently strives for excellence and delivers remarkable results. This principle has been a guiding force throughout Marc's illustrious career as CEO in various industries. He firmly believes in bringing together the most exceptional talents, inspiring them with a compelling vision, and empowering them to take bold actions that challenge established norms. By providing the necessary space and support, he is able to foster an environment where innovation thrives and where positive feedback is a catalyst for winning the hearts of customers. Challenging Choices In the role of a leader, one is confronted with challenging choices on a daily basis, particularly when overseeing the operations of a rapidly expanding company where swiftness and audacious decision-making are crucial. Marc emphasizes the importance of team involvement in thoroughly assessing and comprehending the risks associated with each decision. Thus, decision-making becomes an integral aspect of their everyday responsibilities, necessitating the careful weighing of risks and opportunities, as well as the pros and cons, before reaching a conclusion. The key lies in maintaining clarity and transparency regarding the rationale behind the chosen course of action. Once this is achieved, progress can be made. Untold Importance of Nurses Marc believes that the healthcare industry is incredibly operational and hands-on. With numerous critical customer interactions occurring every moment, decisions made in this field can directly impact the lives of patients. Marc emphasizes that everyone, including top management, should have a thorough understanding of all processes and details involved in the daily work of nurses. This foundation is essential for any improvements in processes, systems, organization, and the industry as a whole. The Schönes Leben Gruppe has successfully cultivated a sense of camaraderie and warmth reminiscent of a tight-knit family. Despite their rapid growth, they have prioritized maintaining a personal touch, creating an environment where colleagues are not only familiar with each other but genuinely desire to be part of this close-knit community. , , , , , , , , Without considering the day-to-day experiences of nurses, theoretical plans, key performance indicators (KPIs), and strategies will have no practical value. Navigating and Succeeding Marc reflects on the unprecedented challenge the healthcare sector faced during the three-year COVID crisis. From elderly care to assisted living and intensive care units, the industry encountered the greatest crisis in history. Overcoming this daunting period required constant communication, clear instructions, proactive thinking, and being readily available as a visible CEO for all staff members. Marc expresses immense pride in the 8,000 employees who actively participated and anticipated challenges, enabling them to navigate through the continuous crisis successfully. Extraordinary Diversity and Unity After spending more than 20 intense years in the travel, tourism, and hospitality industries, working in various continents, countries, cultures, and languages, Marc developed a global perspective. However, he was now seeking an opportunity to focus on a single country. What he hadn't anticipated was the international makeup of each healthcare facility, clinic, and nursing home. The Schönes Leben Gruppe has employees from 138 different nationalities, making it one of the most diverse and multicultural work environments in the world. Leading a team of 8,000 individuals, Marc takes great pride and feels honored to work alongside such a diverse group, all united by their shared passion for assisting elderly and handicapped individuals and providing exceptional service. Fostering a Family-like Workplace The Schönes Leben Gruppe has successfully cultivated a sense of camaraderie and warmth reminiscent of a tight-knit family. Despite their rapid growth, they have prioritized maintaining a personal touch, creating an environment where colleagues are not only familiar with each other but genuinely desire to be part of this close-knit community. In an era where genuine connections are becoming increasingly rare, team members at Schönes Leben Gruppe highly value this exceptional atmosphere and are willing to go the extra mile as the company has expanded from a small team to a workforce of nearly 10,000 in just five years. Navigating Challenges and Persuading Stakeholders With the rapid expansion of Schönes Leben Gruppe, Marc finds himself constantly engaging in discussions and persuading stakeholders. It is apparent that not everything has gone smoothly during the past three years of the COVID crisis. Consequently, it necessitates extensive persuasion to maintain investment and acceptance of initial losses in new ideas and concepts, particularly when results are falling behind the projected plan and expectations. A New Approach to Senior Living Schönes Leben Gruppe is the trendsetter and innovation driver in their industry. They provide a unique combination of high-quality living environments, exceptional food and beverage options, and the creation of communities, all at a hotel standard. Additionally, they offer wellness and care services as needed. This is what millions of people have been searching for but have never found: a home that anticipates their desires and avoids the hospital-like or traditional nursing home atmosphere. A Passionate Advocate When addressing public forums, larger audiences, or politicians, Marc consistently acts as an ambassador for the mission and offerings of Schönes Leben Gruppe. He strives to convey the underlying concept of creating an environment and providing services that enhance the quality of life for individuals once they reach a certain age and stage in life. Marc recognizes that discussing the topic of aging, which often goes unspoken but affects every family, elicits a profound response from people. By addressing this universal concern, he engages his audience, encourages them to reflect upon the implications for themselves and their loved ones, and sparks a desire to find the best possible solution. The overwhelming feedback received from customers, relatives, and others further emphasizes the importance of effective communication that resonates with people at the deepest level, addressing their greatest concerns and worries head-on. A Journey of Strength, Leadership, and Hope – From a Mother and Aunt's Perspective! H ow many women silently battle the pain, the uncertainty, and the impact of endometriosis? Maree Davenport , CEO of Endometriosis Australia , not only poses this question but leads the charge in bringing the answers to light. In the realm of silent struggles, endometriosis stands as a formidable adversary, affecting 1 in 7 individuals assigned female at birth, including girls as young as eight. Maree's journey with endometriosis is not just professional; it's deeply personal. As a mother and aunt to two resilient women living with the disease, I witnessed the impact of endometriosis from a tender age. Her daughter's symptoms emerged at 8, leading to a battle not just against endometriosis but also adenomyosis. Endometriosis, a chronic inflammatory condition, transcends physical pain, influencing intimate relationships, work, mental health, and fertility. With 900,000 affected individuals in Australia alone, the gravity of this disease cannot be overstated. Yet, it takes an average of 6.5 years to diagnose, leaving countless individuals in a prolonged state of uncertainty. Maree's commitment to the cause extends beyond her role as CEO. As a member of the Federal Department of Health Endometriosis Expert Advisory Group and key committees, Maree advocates for comprehensive support and understanding. Maree Davenport How Many Lives Does it Take for us to Recognize the Silent Struggle Within? Endometriosis is a lifelong and life- defining disease that affects 1 in 7, around 14 percent of girls as young as 8, women, and those assigned female at birth—about 900,000 in Australia. It impacts all aspects of life: intimate relationships, ability to work, mental health, and fertility. , , , , www.ciolook.com | November 2023 | 14 Maree Davenport CEO Endometriosis Australia Most Influen al Leaders in Healthcare & Wellness to Follow in 2023 Her unique blend of experiences in government advocacy, media, mediation, and policy development positions her as a beacon for those navigating the complexities of endometriosis. This dedicated leader's journey doesn't stop at awareness. Maree's involvement in the World Congress on Endometriosis and other steering committees underscores her commitment to driving change on a global scale. As the face of Endometriosis Australia, she champions the pillars of Awareness, Research, and Education, not just for those directly affected but for their partners, families, workmates, and the entire community involved in the battle against this life-defining disease. Maree Davenport's story is not just about endometriosis; it's about resilience, advocacy, and the unwavering pursuit of a world where no one has to suffer in silence. In her leadership, we find hope, and in her actions, a roadmap for change. The fight against endometriosis has found its warrior in Maree Davenport. Below are the interview highlights: Could you please brief about your company and its inception story? Endometriosis Australia was founded in 2013 by Donna Ciccia and Professor Jason Abbott, a gynecologist with a commitment to endometriosis, along with fellow endometriosis patient Jodie Dunne. Dennis Robertson, an accountant, established the nationally accredited charity, and together they formed the inaugural Board of Directors. How do you define effective leadership in the healthcare and wellness sector? Effective leadership relies on inclusive and respectful consultation with all stakeholders. In the health and wellness sector, the people you seek to support through the mission must be informing policy development and advocacy initiatives. Can you share any strategies or initiatives you have implemented to improve healthcare and wellness outcomes? Endometriosis Australia’s Stakeholder Engagement Forums (SEFs) provide advice on, guide thinking regarding, and develop programs relating to improving the health and well- being of the endometriosis community. They include community, clinical, research, workplace, and engagement with other support services. The Endometriosis Australia Patient Participation Program is aimed at: • Supporting patients to be involved in consultation (co- design) and participation in research projects related to endometriosis. • Closing the loop’ by providing patients with results and findings from research. Consulting patients on their needs and devising resources to support and empower the endometriosis community. • Reporting findings back to endometriosis centers, related clinics, and allied health professionals. What do you see as the biggest challenges facing leaders in the healthcare and wellness industry today? As the world emerged from the COVID-19 health emergency, the focus on chronic health conditions has been slow to shift back as attention and funding were sucked into , , , , Effective leadership relies upon inclusive and respectful consultation with all stakeholders. In the health and wellness sector, the people you seek to support through the mission must be informing policy development and advocacy initiatives. www.ciolook.com | November 2023 | 16 the vortex of the pandemic response. There have been some technological strides in the sector, with telehealth and AI use increasing. However, we need to re-focus on preventative health, self-management, and person-centered care across health and wellbeing. How do you prioritize the well-being of your team members while also ensuring the delivery of high- quality healthcare services? Most of our small team and Board have endometriosis. As an employer, we embody the EndoAware workplace assistance program, with flexible and hybrid working arrangements. The charity relies on donations and raffles for the payment of staff to deliver its services to support the endometriosis community. We have not received government funding since our inception 10 years ago. We are grateful to all our volunteers and student interns. In what ways do you collaborate with other healthcare professionals to promote a holistic approach to wellness? The Endometriosis Australia Clinical Advisory Committee is multidisciplinary, including women’s health and Gynaecology, Medical imaging, Dieticians, Physiotherapists, Psychologists, allied health, and complementary medicine practitioners. We know through research that yoga, pilates, a low-inflammatory diet, acupuncture, and massage can all help those living with endometriosis have a better quality of life. We also liaise with health professionals who treat the condition and with researchers working to find solutions to it. Endometriosis Australia, as the peak body, is represented on government, research, and clinical committees. How do you stay abreast of the latest advancements and trends in healthcare and wellness to ensure your leadership remains innovative? The Endometriosis Australia Clinical Advisory Committee keeps the Board and operational team up to date on new and emerging studies and advancements. We actively support research into endometriosis through the Research Grant Program and have distributed $600,000 since 2017 to seed fund projects. We also actively recruit participants for endometriosis research projects. We are also members of several medical and research bodies in the sector, including the World Endometriosis Society, which is holding its next world congress in Sydney in May 2025. Can you provide an example of a time when you had to make a difficult decision as a healthcare and wellness leader? How did you approach it? It is always difficult to make decisions about which priorities we, as a charity, can financially support. For example, we are focusing on developing resources for rural and regional endometriosis patients in 2024. This doesn’t detract from our commitment to other demographic needs but may limit the ability to develop and deliver resources to other cohorts, like younger girls and teenagers, those challenged by fertility, the LGBTIQA+ community, and other areas of need. Funds are limited. What advice would you give to aspiring leaders in the healthcare and wellness industry? The health and wellness sector is both rewarding and challenging in equal measure! It is important to consult widely, plan accordingly, and be ready to pivot immediately. As a leader, you need to pace yourself and your team. You cannot help others if your candle burns out. Please give us a few testimonials from your clients and awards or recognition that accurately highlight your achievements in the corporate niche. https://en.wikipedia.org/wiki/Maree_Davenport https://endometriosisaustralia.org/our-people/board- directors/maree-davenport/ https://www.womenonboards.net/en-au/reference- items/resource-centre-au-success-stories/maree-davenport https://www.icmi.com.au/maree-davenport/ https://au.linkedin.com/in/mareedavenport www.ciolook.com | November 2023 | 17 D ata is the new oil, proclaims a common adage in the digital age, emphasizing the immense value embedded in the information we generate daily. Nowhere is this truer than in the healthcare sector, where the seamless exchange of patient data has revolutionized diagnostics, treatment, and research. However, this digital revolution comes with its own set of challenges, particularly concerning data privacy and security. As we harness the power of data to enhance healthcare outcomes, the pressing question arises: How can we safeguard sensitive medical information in an era dominated by relentless cyber threats and evolving technologies? The digital transformation of healthcare has undoubtedly improved patient care, but it has also given rise to a complex landscape of data management fraught with potential pitfalls. In this article, we will explore the multifaceted challenges faced by the healthcare industry in ensuring data privacy and security. Moreover, we will delve into best practices that can serve as a compass, guiding healthcare professionals, policymakers, and technology experts through the intricacies of this crucial task. The Landscape of Challenges: The modern healthcare ecosystem is characterized by a staggering volume of electronic health records (EHRs), interconnected medical devices, and digital communication channels. While this interconnectedness enhances collaboration and efficiency, it also exposes healthcare data to a myriad of threats. Cyberattacks on healthcare organizations have surged in recent years, with malicious actors targeting valuable patient information for financial gain or even for acts of cyberespionage. One significant challenge is the inherent value of healthcare data. Unlike credit card information or social security numbers, medical records are a treasure trove of personal details, encompassing not only financial data but also intimate insights into an individual's health history, treatments, and genetic makeup. The high stakes involved make healthcare organizations prime targets for cybercriminals, necessitating robust measures to fortify the digital perimeter. Interoperability adds another layer of complexity. As healthcare systems strive to achieve seamless data exchange for improved patient care, the compatibility of different platforms becomes a critical concern. Ensuring that data flows securely between disparate systems, each with its unique architecture and security protocols, requires meticulous planning and implementation. Regulatory Compliance: The healthcare sector operates under a web of stringent regulations designed to protect patient privacy and data security. Prominent among these is the Health Insurance Portability and Accountability Act (HIPAA) in the United States, which sets forth standards for the protection of sensitive patient information. Non- compliance with such regulations not only exposes healthcare organizations to legal repercussions but also undermines the trust patients place in the confidentiality of their health data. The global nature of healthcare data further complicates matters, as organizations must navigate a patchwork of regulations across different jurisdictions. www.ciolook.com | November 2023 | 18 Exploring the Challenges and Best Practices for Ensuring Data Privacy and Security in Healthcare