Why You Need a Social Media Strategy, in 5 Reasons Trying to build a brand on social media without a clear strategy can be disastrous. You'll find yourself posting for the sake of posting, with little rhyme or reason, and seeing no return on your efforts. Enquire now for choosing an expert Social Media Marketing agency. In this post, we'll go over 5 major reasons why your company needs a social media strategy and how it can benefit your brand. Create a Powerful, Organic Presence The first reason you need a social media strategy is that it will assist you in developing a strong, organic online presence. You'll be able to plan out posts ahead of time and have them scheduled and ready to go. All of this will help you follow social media rule number one: post consistently. One of the main reasons social media accounts stop growing is a failure to maintain consistency. Time Saving Who wouldn't want to have more free time? That is the second advantage of developing and putting into practise a social media strategy. Yes, putting everything together to create a content calendar and content bank is a big task at first, but organizing and scheduling your post needs for the next week or month will drastically reduce the amount of time you spend actually posting each day. No more staring at a blank screen, trying to figure out what to post - you'll now have more time to focus on other tasks and analyzing what works. Ensure that your objectives are met A social media strategy will ensure that your social media efforts are more fruitful and serve to support your overall business goals. Outlining your business goals so that you can work backwards to create posts that reinforce them is part of developing a strategy. You should also set some social media goals (and track them) so you have something to work towards and can see if your efforts are paying off. Increase the Effectiveness of Your Audience Targeting How does a social media strategy help you better target your audience? Part of your strategy may include incorporating audience engagement elements (such as polls or open-ended questions) into your updates to better understand your audience's pain points and how you can provide value to alleviate them. Maintain Your Competitive Advantage The final reason you need a social media strategy is to stay ahead of your competition. Tying everything we discussed in this article together - with daily posts planned, you can focus on the fine details that will help you stand out from the crowd in your niche. You'll be able to analyse what's working, begin developing your brand's story and voice, create a distinct look and feel for your accounts, and do so all while remaining consistent and providing value to your audience. There are numerous advantages to developing and following a social media strategy, aside from keeping you from going crazy or neglecting your accounts for days on end. Hopefully, this post has boosted your motivation to get organised.