SURVEY NAME ONLINE STREAMING SERVICES STUDY DATE Wednesday, September 30, 2020 POWERED BY Demographics Total responses 200 Age groups 16 - 17 (0.5%), 18 - 24 (16.0%), 25 - 34 (25.5%), 35 - 44 (26.0%), 45 - 54 (16.5%), > 54 (15.5%) Country United Kingdom Gender Female (56.0%), Male (44.0%) POWERED BY Q1 TYPE: SINGLE SELECTION Have you heard of online streaming services such as Netflix? # ANSWERS ANSWERS(%) COUNT A1 Yes 99.00% 198 A2 No 1.00% 2 TOTAL UNIQUE RESPONDENTS 200 POWERED BY Q2 TYPE: SINGLE SELECTION Are you aware of online streaming services (like Netflix) having any form of purpose beyond making profits? # ANSWERS ANSWERS(%) COUNT A1 Yes 54.50% 109 A2 No 45.50% 91 TOTAL UNIQUE RESPONDENTS 200 POWERED BY Q3 TYPE: SINGLE SELECTION When choosing an online streaming platform to open an account with, do you take brand ethics into account more than you did 10 years ago? # ANSWERS ANSWERS(%) COUNT A1 Yes 62.50% 125 A2 No 37.50% 75 TOTAL UNIQUE RESPONDENTS 200 POWERED BY Q4 TYPE: SINGLE SELECTION Are you currently aware of the good work/ charitable giving carried out by online streaming platforms like Netflix? # ANSWERS ANSWERS(%) COUNT A1 Yes, I'm aware 46.50% 93 A2 No, I'm not aware 53.50% 107 TOTAL UNIQUE RESPONDENTS 200 POWERED BY Q5 TYPE: SINGLE SELECTION Are you currently aware of any positive social impact created by online streaming platforms like Netflix? # ANSWERS ANSWERS(%) COUNT A1 Yes, I'm aware 52.00% 104 A2 No, I'm not aware 48.00% 96 TOTAL UNIQUE RESPONDENTS 200 POWERED BY Q6 TYPE: MATRIX, SINGLE SELECTION When choosing which online streaming service to use to watch television & films, would you... # ANSWERS YES NO A1 carry out research into the companies ethics & values 58.50% 41.50% A2 carry out research into what areas the company invests in 46.00% 54.00% A3 Be less likely to choose a streaming platform whose values are opposed to your own 64.00% 36.00% A4 look into the causes the platform supports & donates to 58.50% 41.50% TOTAL UNIQUE RESPONDENTS 200 POWERED BY Q7 TYPE: SINGLE SELECTION Would you consider ending your subscription with your online streaming service if they failed to take a stand on key contemporary social, economic or political events? # ANSWERS ANSWERS(%) COUNT A1 yes 59.50% 119 A2 no 40.50% 81 TOTAL UNIQUE RESPONDENTS 200 POWERED BY Q8 TYPE: MATRIX, SINGLE SELECTION Brand A & Brand B are two similar online streaming platforms of the same quality & price point. Would you consider switching from Brand A to Brand B, if Brand B.... # ANSWERS YES NO A1 donated a % of your subscription fee to a cause you care about 68.50% 31.50% A2 donated a % of your subscription fee to a cause they care about 54.50% 45.50% A3 offset the carbon created through your viewings 65.00% 35.00% A4 donated a % of your subscription fee to a local cause (eg. charity, school, initiative) 70.50% 29.50% A5 provided a feature to donate to relevant causes/ initiatives after watching a compelling film/ documentary. 65.50% 34.50% TOTAL UNIQUE RESPONDENTS 200 POWERED BY Q9 TYPE: MATRIX, SINGLE SELECTION If an online streaming service donated a % of your subscription fee to a cause they care about, would you... # ANSWERS YES NO A1 be open to a higher price for your subscription 38.50% 61.50% A2 Be less likely to cancel your subscription 62.00% 38.00% A3 Watch more shows on their platform 64.50% 35.50% A4 be more likely to recommend them to a friend 73.50% 26.50% A5 be a more loyal customer 68.50% 31.50% A6 Have more trust in the platform 70.00% 30.00% A7 Be more likely to choose their platform over another similar platform 71.50% 28.50% TOTAL UNIQUE RESPONDENTS 200 POWERED BY Q10 TYPE: MATRIX, SINGLE SELECTION If an online streaming service donated a % of your subscription fee to a cause you care about, would you... # ANSWERS YES NO A1 be open to a higher price for your subscription 49.00% 51.00% A2 Be less likely to cancel your subscription 59.50% 40.50% A3 Watch more shows on their platform 66.50% 33.50% A4 be more likely to recommend them to a friend 71.50% 28.50% A5 be a more loyal customer 71.50% 28.50% A6 Have more trust in their platform 73.50% 26.50% A7 Be more likely to choose their platform over another similar platform 76.00% 24.00% TOTAL UNIQUE RESPONDENTS 200 POWERED BY Q11 TYPE: MATRIX, SINGLE SELECTION You watch a compelling documentary on an online streaming platform. Once the documentary is over, the platform provides you with the option to donate to a range of relevant causes/ initiatives that reliably help the communities in the documentary. Would you... # ANSWERS YES NO A1 Consider making a donation if you felt it could reliably help the people/animals featured in the programme 71.50% 28.50% A2 Be less likely to cancel your subscription 58.00% 42.00% A3 consider paying a higher price for your subscription 39.00% 61.00% A4 be encouraged to watch more shows on their platform 66.00% 34.00% A5 be more likely to recommend them to a friend 73.50% 26.50% A6 be a more loyal customer 70.00% 30.00% A7 Have more trust in the platform 72.00% 28.00% A8 Be more likely to choose their platform over another similar platform 70.50% 29.50% TOTAL UNIQUE RESPONDENTS 200 POWERED BY Q12 TYPE: MATRIX, SINGLE SELECTION If an online streaming platform carbon offset the footprint of your streaming would you... # ANSWERS YES NO A1 consider paying a higher price for your subscription 42.50% 57.50% A2 Be less likely to cancel your subscription 57.00% 43.00% A3 be encouraged to watch more shows on their platform 62.00% 38.00% A4 be more likely to recommend them to a friend 66.50% 33.50% A5 be a more loyal customer 66.50% 33.50% A6 Have more trust in the platform 68.00% 32.00% A7 Be more likely to choose their platform over another similar platform 69.00% 31.00% TOTAL UNIQUE RESPONDENTS 200 POWERED BY Q13 TYPE: MATRIX, SINGLE SELECTION If an online streaming platform donated a percentage of your subscription fee to a local cause of your choice (ie. a school or local charity or initiative), would you.... # ANSWERS YES NO A1 consider paying a higher price for your subscription 48.00% 52.00% A2 Be less likely to cancel your subscription 62.00% 38.00% A3 be encouraged to watch more shows on their platform 62.00% 38.00% A4 be likely to recommend them to a friend 74.50% 25.50% A5 be a more loyal customer 68.00% 32.00% A6 Have more trust in the platform 70.00% 30.00% A7 Be more likely to choose their platform over another similar platform 71.00% 29.00% TOTAL UNIQUE RESPONDENTS 200 POWERED BY Q14 TYPE: MATRIX, SINGLE SELECTION If an online streaming platform offered to match the cost of any donations you make on their platform, would you... # ANSWERS YES NO A1 Be open to a higher price for your subscription 43.00% 57.00% A2 Be less likely to cancel your subscription 62.00% 38.00% A3 Watch more shows on their platform 63.00% 37.00% A4 be likely to recommend them to a friend 71.50% 28.50% A5 be a more loyal customer 70.00% 30.00% A6 Have more trust in the platform 69.00% 31.00% A7 Be more likely to choose their platform over another similar platform 71.00% 29.00% TOTAL UNIQUE RESPONDENTS 200 POWERED BY Q15 TYPE: MATRIX, SINGLE SELECTION If an online streaming platform offered a feature enabling you to record & measure the positive impact you have made through watching shows on their platform, would you... # ANSWERS YES NO A1 Be open to a higher price for your subscription 41.00% 59.00% A2 Be less likely to cancel your subscription 55.00% 45.00% A3 be encouraged to watch more shows on their platform 57.50% 42.50% A4 be more likely to recommend them to a friend 63.00% 37.00% A5 be a more loyal customer 60.50% 39.50% A6 Have more trust in the platform 65.50% 34.50% A7 Be more likely to choose their platform over another similar platform 62.00% 38.00% TOTAL UNIQUE RESPONDENTS 200 POWERED BY Q16 TYPE: MATRIX, SINGLE SELECTION If an online streaming platform offered a feature enabling you to record & measure the positive impact you have made through donating to causes on their platform, would you... # ANSWERS YES NO A1 Be open to a higher price for your subscription 40.50% 59.50% A2 Be less likely to cancel your subscription 52.50% 47.50% A3 be encouraged to watch more shows on their platform 61.50% 38.50% A4 be more likely to recommend them to a friend 62.00% 38.00% A5 be a more loyal customer 65.00% 35.00% A6 Have more trust in the platform 64.00% 36.00% A7 Be more likely to choose their platform over another similar platform 64.00% 36.00% TOTAL UNIQUE RESPONDENTS 200 POWERED BY