A Rising Hub for Innova on Technological Advancements in the Middle East Authenticity, Well-Being, and Commitment Yasmine Darwich's Entrepreneurial Blueprint Yasmine Darwich Founder DonaLeb Inuential Leaders In the Middle East The Most 2024 A Strategic Analysis The Middle East and Global Energy Dynamics VOL 01 I ISSUE 07 I 2024 Leadership is the capacity to translate vision into reality Editorial Note Leadership in Flux, Shaping the Destiny Hire character. Train skill. Anish Miller. he Middle East has long been a region marked by T complex geopolitical dynamics, economic challenges, and social transformations. In recent years, the emergence of transformative leaders has played a crucial role in shaping the present and future of this diverse and historically significant part of the world. Transformative leaders in the Middle East are characterized by their visionary approach to governance. They possess a forward-looking perspective that goes beyond short-term goals, focusing on the long-term prosperity and stability of the region. Visionary leaders inspire confidence and foster a sense of purpose among their populations, promoting a shared vision for the future. Inclusive decision-making is a hallmark trait of transformative leaders. Recognizing the diversity of their populations, these leaders actively seek input from various sectors, ethnicities, and religious groups. By embracing inclusivity, they aim to create policies that cater to the needs and aspirations of all citizens, fostering social cohesion and unity. Another significant trait of transformative leaders is their commitment to empowering women and youth. Recognizing the potential of these demographic segments, leaders implement policies that promote gender equality and provide opportunities for the younger generation. By investing in education, skills development, and economic empowerment, transformative leaders contribute to a more inclusive and dynamic society. To ensure the sustainable development of the Middle East, transformative leaders prioritize economic diversification and innovation. Recognizing the limitations of resource-dependent economies, they invest in technology, research, and development to foster a knowledge-based economy. By embracing innovation, these leaders position their countries to thrive in an ever-changing global landscape. The legacy of transformative leaders reverberates across generations, shaping the trajectory of nations and the destiny of the Middle East. Their vision, courage, and resilience serve as beacons of hope, guiding societies towards a future defined by peace, prosperity, and progress. The latest edition of CIOLook navigates through an era of profound transformation, showcasing the traits of The Most Influential Leaders in the Middle East 2024 who continue to shape its present realities and future aspirations, creating a path towards a more inclusive, resilient and prosperous Middle East. Flip through the pages and have a delightful read! Fazeela Gopalani Maria Haggo C O N T E N T S A R T I C L E S 24 38 34 A Progressive Leader Navigating the Accounting Industry in the Middle East Gehad Hamdy Breaking the Cycle of Violence Illuminating Paths to Human Mastery 28 20 A Rising Hub for Innova on Technological Advancements in the Middle East A Strategic Analysis The Middle East and Global Energy Dynamics Authenticity, Well-Being, and Commitment Yasmine Darwich's Entrepreneurial Blueprint C O V E R S T O R Y 08 CONTENT Deputy Editor Anish Miller Managing Editor Katherine Debora DESIGN Visualizer Dave Bates Art & Design Director Davis Mar n Associate Designer Jameson Carl SALES Senior Sales Manager Wilson T., Hunter D. Customer Success Manager Mikal Robinson Sales Execu ves Tim, Smith TECHNICAL Technical Head Peter Hayden Technical Consultant Victor Collins January, 2024 Copyright © 2024 CIOLOOK, All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from CIOLOOK. Reprint rights remain solely with CIOLOOK. FOLLOW US ON www.facebook.com/ciolook www.twi er.com/ciolook WE ARE ALSO AVAILABLE ON Email info@ciolook.com For Subscrip on www.ciolook.com CONTACT US ON Pooja M Bansal Editor-in-Chief sales@ciolook.com SME-SMO Research Analyst Eric Smith SEO Execu ve Alen Spencer Brief Company Name Maria Haggo Founder and CEO Maria brings a wealth of experience cultivated during her illustrious career in the hospitality industry, where she spent 15 years overseeing spa and wellness centers across 10 cities on 3 continents. Gehad Hamdy Founder and Manager Gehad Hamdy is a highly accomplished and driven individual who has made significant strides in promoting gender equality and fighting against sexual harassment and gender-based violence. Speak Up speakupeg.com Transform8 transform8now.com Fazeela Gopalani Head of ACCA Middle East With years of experience and expertise, Fazeela has been setting new standards in the accounting profession earning a reputation as a visionary and an expert in the field. ACCA accaglobal.com Sabrina Taylor Founder Dr. Taylor is an experience clinical trial researcher and manages several large-scale multi-center clinical trials. MedRhythms, Inc. medrhythms.com Yasmine Darwich Founder and CEO Yasmine is a trailblazing social entrepreneur who has made a significant impact in the industry through her expertise in data analysis and her innovative approach to social change. DonaLeb donaleb.com Featured Person Authenticity, Well-Being, and Commitment Yasmine Darwich's Entrepreneurial Blueprint DonaLeb not only motivates individuals to lead healthier lives but also raises funds for NGOs, showcasing Yasmine's commitment to making a positive impact on both well-being and charitable giving. “ “ DonaLeb not only motivates individuals to lead healthier lives but also raises funds for NGOs, showcasing Yasmine's commitment to making a positive impact on both well-being and charitable giving. C O V E R S T O R Y Yasmine Darwich Founder DonaLeb Y asmine Darwich is a trailblazing social entrepreneur who has made a significant impact in the industry through her expertise in data analysis and her innovative approach to social change. As the Founder of DonaLeb , a global impact platform that encourages users to walk for a cause, Yasmine has successfully connected individuals, businesses and NGOs to drive global change. Yasmine's leadership and dedication have garnered recognition, with DonaLeb being voted as the ' Best and Most Innovative Digital Solution in Health & Wellbeing from Lebanon ' by the World Summit Awards. Her impactful contributions extend internationally, as she showcased DonaLeb at the We Make Future Digital Innovation Festival in Italy and the Spark Ignite Conference in the Netherlands. With a Master's in Business Analytics recently completed at the American University of Beirut and a Bachelor's Degree in Business Management with a Minor in Audiovisual Production from the Lebanese American University, Yasmine is a dedicated entrepreneur. Despite the challenging economic climate in Lebanon, her passion for impact entrepreneurship has led her to establish DonaLeb—a platform addressing the dual challenges of supporting NGOs and promoting healthier lifestyles. Supported by a dedicated team, including individuals with expertise in HR and data analytics, Yasmine's vision for DonaLeb is simple yet profoundly impactful. The innovative app encourages users to participate in virtual races based on their daily steps, fostering friendly competitions and gamified engagement. As users accumulate steps, they earn coins that can be redeemed for prizes or donated to charitable causes. DonaLeb not only motivates individuals to lead healthier lives but also raises funds for NGOs, showcasing Yasmine's commitment to making a positive impact on both well-being and charitable giving. Let's explore how Yasmine is creating a healthier world with a simple walk with the mission to make a difference! Resilience Amidst Crisis In addition to Yasmine's entrepreneurial journey, her commitment to social impact and the innovative approach of DonaLeb are underscored by further remarkable facets. Beyond local boundaries, Yasmine showcased DonaLeb at prominent international events such as the We Make Future Digital Innovation Festival in Italy and the Spark Ignite Conference in the Netherlands. This global recognition underscores the platform's significance on an international scale. The cohesive teamwork within DonaLeb plays a pivotal role in its development and success. Yasmine fosters an environment where collaboration and synergy are at the forefront of achieving shared goals. Yasmine's entrepreneurial journey with DonaLeb unfolds against the challenging backdrop of Lebanon's economic crisis. Despite these adversities, Yasmine has exhibited resilience and determination, contributing to a positive workplace culture and impactful charitable initiatives. Her ability to navigate and thrive amidst economic challenges underscores her commitment to creating a meaningful impact. Innovation, Collaboration, Impact DonaLeb is driven by a set of core values that shape its work culture fostering an environment of innovation, collaboration and social impact. The values that guide DonaLeb include: Ÿ Empathy and Compassion: At the heart of DonaLeb's culture is a deep sense of empathy and compassion. The team recognizes the challenges individuals and communities face and is committed to creating solutions that address real-world needs. Ÿ Innovation and Creativity: DonaLeb thrives on innovation and creativity. The team is encouraged to think outside the box, explore new ideas and continuously seek innovative solutions that push the boundaries of what is possible in the corporate wellness and social impact space. Ÿ Well-Being and Health: As a wellness platform, DonaLeb places a strong emphasis on well-being and health. The team believes in promoting a healthy lifestyle and this ethos is reflected not only in the platform's features but also in the company's internal practices and initiatives. Ÿ Collaboration and Teamwork: Collaboration is a cornerstone of DonaLeb's work culture. The team believes in the power of collective effort and values as well as the diverse skills and perspectives each team member brings. Open communication and teamwork are encouraged to achieve common goals. Today, as the leader of DonaLeb, I nd fulllment in witnessing the platform's positive inuence on individuals, organizations and communities.” “ Ÿ Social Responsibility: DonaLeb is deeply committed to social responsibility. The platform itself is designed to facilitate charitable giving and community impact. Internally, the team engages in initiatives that contribute to social causes, aligning with the company's broader mission of making a positive difference. Ÿ Adaptability and Continuous Learning: In the dynamic landscape of corporate wellness and technology, DonaLeb embraces adaptability and a culture of continuous learning. Team members are encouraged to stay curious, embrace change and proactively seek opportunities for growth. Ÿ Transparency and Integrity: Transparency and integrity are fundamental values at DonaLeb. The team operates with honesty and openness, both internally and externally. This commitment to transparency builds trust among team members, users and partners. Ÿ Fun and Enjoyment: While committed to a serious mission, DonaLeb recognizes the importance of fostering a fun and enjoyable work environment. Celebrating achievements, milestones and maintaining a positive atmosphere contribute to the overall well-being of the team. DonaLeb's values create a vibrant and purpose-driven work culture where every team member is inspired to contribute to the company's mission of reshaping corporate wellness and fostering a healthier, more compassionate world. Wellness Redefined DonaLeb is at the forefront of technological innovation, leveraging cutting-edge solutions to make a meaningful impact in the corporate wellness and social impact sector. The platform embraces technology in several key ways to enhance its offerings and make solutions more resourceful: Ÿ Data Analytics for Personalization: DonaLeb harnesses the power of data analytics to provide personalized experiences for users. By analyzing individual wellness data and preferences, the platform tailors recommendations, challenges and rewards, creating a highly engaging and relevant user experience. Ÿ Real-Time Impact Analytics: The inclusion of a real- time impact analytics dashboard sets DonaLeb apart. This feature provides users and corporate clients with immediate insights into the tangible social impact of their wellness activities and charitable contributions. This data-driven approach fosters transparency and accountability. Ÿ Gamification and Virtual Races: DonaLeb employs gamification elements to make wellness engaging and enjoyable. Through virtual races and gamified challenges, users are motivated to increase their physical activity, contributing to both personal health goals and collective social impact initiatives. Ÿ Mobile App and Web App Dashboard: The platform's mobile app and web app dashboard are meticulously designed to offer a seamless and user- friendly experience. The intuitive interfaces empower users to track their well-being, participate in virtual races and engage with the platform's features effortlessly. Ÿ Machine Learning Algorithms: DonaLeb integrates machine learning algorithms to enhance its recommendation engine. By understanding user behaviors, preferences and trends, the platform refines its suggestions, creating a more personalized and effective approach to promoting well-being. Ÿ Geo-Mapping for Active Zones: An innovative use of technology involves geo-mapping to identify and designate active zones. This feature helps users discover and explore areas that align with their wellness goals, promoting physical activity in specific locations. Yasmine envisions DonaLeb as a catalyst for positive change, inuencing not only how individuals approach well-being but also how businesses integrate social impact into their core values. “ “ Ÿ One-of-a-Kind Reward System: DonaLeb's reward system stands out as a one-of-a-kind solution for charitable giving while promoting employee engagement. The platform's technology enables seamless tracking of steps, conversion to virtual currency and transparent allocation to chosen charitable causes, fostering a sense of purpose. Ÿ Customizable Virtual Races: The platform's incorporation of customizable virtual races adds a layer of personalization. Companies can tailor races to align with their values and initiatives, enhancing employee engagement and the overall impact on well-being. Through these technological innovations, DonaLeb not only delivers a comprehensive corporate wellness solution but also stays at the forefront of industry trends. The platform's commitment to leveraging technology responsibly and creatively underscores its dedication to reshaping the landscape of employee well-being and social impact. Future Forward The next significant change in the corporate wellness and social impact sector revolves around a more profound integration of technology, data-driven insights and a heightened focus on holistic well-being. DonaLeb is strategically positioning itself to be a key player in this evolving landscape through several proactive measures: Ÿ Enhanced Technological Integration: DonaLeb recognizes the ongoing evolution of technology and is committed to staying at the forefront. Continuous investments in research and development ensure that the platform remains technologically advanced, incorporating emerging trends and innovations to enhance user experiences. Ÿ AI and Predictive Analytics: Yasmine anticipates that artificial intelligence (AI) and predictive analytics will play an increasingly vital role in shaping the future of corporate wellness. DonaLeb is exploring ways to further integrate AI and predictive analytics into its platform, offering more accurate and personalized recommendations for users and corporate clients. Ÿ Expanded Partnerships: The sector's future is likely to witness increased collaboration between wellness platforms, businesses and nonprofit organizations. DonaLeb is actively expanding its network of partnerships to create a more Founder's Journey In her Own Words As the founder of DonaLeb, my journey has been both challenging and rewarding. I embarked on this entrepreneurial path driven by a deep passion for leveraging technology to make a positive impact on employee well-being and community involvement. The challenges were manifold – from navigating the complexities of establishing a startup to securing funding and assembling a dynamic team. One of the primary hurdles was breaking new ground in the corporate wellness and social impact sector. Shaping DonaLeb into a global impact ecosystem required innovative thinking and strategic decision-making. Building a platform that seamlessly blends virtual races, health resources and real-time analytics was a unique challenge that demanded a multidisciplinary approach. Securing funding rounds and grants was another obstacle, especially in a competitive market. However, these challenges served as catalysts for growth and resilience. Overcoming them has not only strengthened DonaLeb's foundation but has also equipped us with valuable insights and experiences. Today, as the leader of DonaLeb, I find fulfillment in witnessing the platform's positive influence on individuals, organizations and communities. The journey has shaped not just a business but a vision for a healthier, happier and more compassionate world through innovative wellness solutions. interconnected ecosystem. This approach not only amplifies the platform's reach but also contributes to a more comprehensive and impactful collective effort. Ÿ Focus on Mental Health and Well-Being: Yasmine emphasizes the growing importance of mental health and overall well-being in the workplace. DonaLeb is gearing up to address these evolving needs by incorporating features and resources that cater to mental health, stress management and holistic wellness. Ÿ Global Expansion: As the sector experiences global shifts, DonaLeb is preparing for international expansion. The platform's commitment to making a global impact aligns with Yasmine's vision of reaching diverse audiences and fostering well-being on a broader scale. This expansion includes targeting new regions, establishing strategic partnerships and adapting to the unique wellness dynamics of different markets. By staying agile, forward-thinking and adaptable to industry changes, DonaLeb positions itself not just as a participant but as a driving force in shaping the future of corporate wellness and social impact. Yasmine's visionary approach ensures that the platform remains resilient and responsive to emerging trends, ultimately contributing to a healthier and more connected world. From Virtual Races to Holistic Well-being In the long run, Yasmine envisions both personal and organizational growth, driven by a steadfast commitment to making a positive impact. Her future goals for DonaLeb revolve around several key aspects: Ÿ Global Reach and Impact: Yasmine aims to position DonaLeb as a globally recognized and influential player in the corporate wellness and social impact space. The platform's reach will extend to diverse regions, contributing to positive change on an international scale. Ÿ Innovation and Technological Leadership: DonaLeb will continue to be at the forefront of innovation, leveraging cutting-edge technologies to enhance its offerings. Yasmine envisions the platform as a technological leader, setting industry standards and continuously adapting to meet evolving user needs. Ÿ Expanded Services and Solutions: As DonaLeb evolves, Yasmine plans to introduce new services and solutions that go beyond virtual races and well-being tracking. The platform will offer a comprehensive suite of tools, resources and features that address the holistic well-being of individuals and contribute to a healthier, more engaged workplace culture. Ÿ Strategic Partnerships: Yasmine sees strategic partnerships as a driving force behind DonaLeb's success. Future goals involve forging impactful collaborations with key stakeholders, including businesses, nonprofits and government entities. These partnerships will amplify the platform's reach and effectiveness in driving positive change. Ÿ Advocacy for Social Impact: DonaLeb, under Yasmine's leadership, will actively advocate for social impact and corporate social responsibility. The platform aims to inspire not only individual users but also businesses to prioritize well-being, community involvement and charitable giving as integral components of their corporate culture. Ÿ Recognition and Awards: Yasmine envisions DonaLeb receiving continued recognition and accolades for its innovative approach. Awards and acknowledgments will not only validate the platform's impact but also contribute to its credibility and influence in the industry. Ÿ Employee and User Engagement: Yasmine places a strong emphasis on fostering a positive and engaging work culture within DonaLeb. Future goals involve ensuring the well-being and satisfaction of the internal team, creating an environment that reflects the platform's mission of promoting happiness, health and social impact. Supported by a dedicated team, including individuals with expertise in HR and data analytics, Yasmine's vision for DonaLeb is simple yet profoundly impactful. “ “ not only attracts stakeholders but also serves as a guiding force for strategic decision-making. Ÿ Adaptability is Key: The entrepreneurial landscape is ever-evolving and adaptability is a key factor for success. Yasmine encourages entrepreneurs to embrace change, iterate on their ideas and be willing to pivot when necessary. Adaptability ensures relevance and sustainability in a dynamic industry. Ÿ Focus on Well-Being: In the pursuit of entrepreneurial success, Yasmine underscores the importance of prioritizing well-being. Balancing work and personal life, maintaining physical as well as mental health along with fostering a positive company culture contribute to sustained success. Ÿ Celebrate Small Wins: Entrepreneurship is a journey of milestones, both big and small. Yasmine advises entrepreneurs to celebrate the small wins along the way. Recognizing achievements, no matter how incremental, boosts morale, motivates the team, and sustains momentum. Ÿ Authenticity and Transparency: Yasmine emphasizes the value of authenticity and transparency. Entrepreneurs should build trust with stakeholders by being genuine about their journey, challenges and successes. Authenticity fosters meaningful connections and enhances the credibility of the entrepreneurial venture. Ÿ Stay Committed to Impact: For entrepreneurs aspiring to make a positive impact, Yasmine encourages a steadfast commitment to their social or environmental goals. Prioritizing impact alongside financial success contributes to a sense of purpose and creates a meaningful legacy. Aspiring entrepreneurs can draw inspiration from her insights as they embark on their own entrepreneurial journeys. By pursuing these long-term goals, Yasmine envisions DonaLeb as a catalyst for positive change, influencing not only how individuals approach well-being but also how businesses integrate social impact into their core values. The journey involves continuous growth, adaptability and a relentless pursuit of a healthier and more compassionate world. Continuous Learning and Bold Vision Yasmine's advice reflects her belief in the transformative power of entrepreneurship when coupled with passion, resilience and a commitment to positive impact. She emphasizes: Ÿ Embrace Resilience: Entrepreneurship is a journey filled with challenges and uncertainties. Yasmine advises aspiring entrepreneurs to cultivate resilience and view setbacks as opportunities for growth. Staying resilient in the face of adversity is crucial for navigating the dynamic landscape of the industry. Ÿ Passion as a Driving Force: Yasmine emphasizes the importance of being driven by passion. Building a startup requires dedication and perseverance where passion serves as a powerful motivator during challenging times. Entrepreneurs should align their ventures with causes that ignite genuine enthusiasm and purpose. Ÿ Continuous Learning: The dynamic nature of the industry demands a commitment to continuous learning. Yasmine encourages entrepreneurs to stay curious, embrace new knowledge and adapt to emerging trends. Being open to learning fosters innovation and keeps entrepreneurs ahead of the curve. Ÿ Build a Supportive Network: Entrepreneurship can be a solitary journey, but having a strong support network is invaluable. Yasmine advises entrepreneurs to surround themselves with mentors, advisors and a supportive community. These connections provide guidance, insights and a sounding board for ideas. Ÿ Bold Vision and Mission: Yasmine believes in the power of a bold vision and mission. Entrepreneurs should define a clear purpose for their ventures and communicate it effectively. A compelling mission