Free Fridge Copenhagen The Pirates of MMD Website link: http://midesigns.eu/basic_content/landing_page.html Main video link: https://www.youtube.com/watch? v=tNsOD08Hj5c&ab_channel=TehEbber Social Media link: https://youtu.be/NpvxDjoMzV4 Short project description And our team has developed content to help young parents in Nørrebro be part of fighting food waste with Free Fridge Copenhagen. Our solution consists of: New visual expression including logo A short video for Facebook A video to be shown on Free fridge Copenhagen's website A new website The main focus is to demonstrate how easy it is to include food donation into the target audience's everyday life. Key Project documentation Storyboard Here we got clear on what video we wanted to do. Decided on the title, theme, logline and treatment And part of the pre-production is also the storyboard that we created to help us have a common understanding on the description of the story. It was also here where we finished the discussions and settled with the ideas. We found our target audience based on desk and field research and created a persona for further work. In our case, we want to attract more donors to Free Fridge Copenhagen. (Argument) We chose this target audience because of the location and that the donor has to be nearby the fridge for convenience. Our target audience, Generation Y, also known as millennials, are liberal, insanely tech-savvy, self-expressive, confident, and open to new ideas and new ways of doing things. With this target audience and persona, we now know how the content should be designed and structured. The content on the website and the video should contribute to an easy understanding of an easy-to-interact-with-initiative. In a few steps, they should know how it works and what the benefits are. Target audience and persona At the beginning of our design process, we already knew what direction to go because of the target audience and persona. We pooled together a mood board and agreed on the website based on websites with a simplistic and organic style. Afterward, we did the wireframes and designed the prototype in XD. Design Process We choose to go with the original fonts used by Free Fridge Copenhagen. So even though we changed the visual aspect of the website. We manage to keep in touch with the original design of the website. We implemented bright colors to the website to affect the user's mood and feelings when entering the website. The brighter and lighter the color, the happier and more optimistic it will make the user feel. Another way we create happy emotions is by combining multiple primary and secondary colors together for a youthful, colorful effect. We try to attract the user's attention, and keep them on our website. We know that the attention span for human is truly short, so these first few seconds are really important, and one of the most effective techniques for this is incorporating movement into your designs. We done that by adding a animation to the front page and a video to the website's landing page