Introduction By Petri Kokkonen & Lasse Nordsiek Why we are here? Successful partnership over the last 5 years Smart will strengthen its presence in the Nordics growing market complexity and increased service resources Effective date: April 30th 2021 Our International footprint 2001 2009 2010 2012 2014 2017 2019 France Spain & Germany Italy & Poland Brazil & Argentina United States United Kingdom Singapore 13 offices Headquarters (Paris & NYC) Offices Partnerships Smart clients x% of FY19E Traded Revenue North America 18% France 30% EU (w/o FR) - 43% Latam & Brazil 8% APAC 1% by numbers €150 Million Gross Revenue +35% Y-o-Y Growth profitable Since 2001 800Bn Monthly Auctions +80 DSP Partners The Fullstack Platform SMART AD SERVER + SSP natively integrated UNIFIED AUCTION PUBLISHERS ANY DATA 1st Party Data 3rd Party Data ANY FORMAT Display Video Native Rich Media ANY DEVICE Display Mobile Web Mobile App ATV - CTV ANY CHANNEL Direct (IO) Programmatic Premium Programmatic Guaranteed Direct Deals & PMPs Curated Marketplace (SAP) Open Auction PREMIUM AUDIENCE LOG-LEVEL DATA: Full transparency INTEROPERABILITY: APIs and third-party integrations AUDIENCE DATA: Activation and insights CUSTOMER SUCCESS: Hands-on implementation service & support BUYERS DSP Server-side SSP [optional] Smart Buyer Connect (SBC) New processes Service & Support Consultative Approach A dedicated operational team for each request Key Account Manager Your key contact for all financial and strategic topics Technical Account Manager Technical key contact during onboarding and for custom integrations Demand Sales Team Promotion of your inventory to the demand Country Manager Responsible for the Business Unit Support Team Primary contact for all technical questions in your daily work with Smart’s products Trainings on-demand & help with every request Strategic Consulting & Customer Relations Experts in the AdTech industry Performance Monitoring & Optimization Client Portal One interface centralizing information and all Smart tools DOCUMENTATION COMMUNITY FORUM IDEAZONE SMART UNIVERSITY DIRECTLY AVAILABLE FROM MANAGE INTERFACE & SMARTADSERVER.COM CASE MANAGEMENT Case Management A centralized interface to manage more efficiently your tickets: • Case creation • Resolution follow-up 👉 help.smartadserver.com/s/case/Case/Default Documentation Community A self-help community where you can: • Easily ask question, find answers and tips on any questions related to the use of our platform and products. • Share information and interact with the community of Smart’s users. 👉 https://help.smartadserver.com/s/forums Post ideas of feature evolutions and developments Vote for ideas Help us know what matters to you most Comment on ideas Engage in discussions and provide additional insights A dedicated space in the client portal to collect your insights IdeaZone University CATALOG Smart Bootcamp e-Learning Course + Smart Bootcamp Certification Exam + Advanced Courses AUDIENCES ✓ Clients - Ad Ops - Rev Ops - Sales - Finance - etc CONTENT 13 training modules covering basic Smart platform features + 12 training modules covering advanced features of the Smart platform 6 practicing sessions , distributed along the modules studied 4 self assessment quizzes with multiple choice after each group of modules Total available learning content time: + 10 hours University Smart Bootcamp e-Learning Course: Catalog of Modules New processes Finance Invoicing depends on integration AD SERVING RTB Invoice Request sent by Smart to the publisher E-Mail notification Available on the Financial portal 60 days (contractual payment terms) Invoice sent by Smart to the publisher by E-Mail as an attachment 30 days (contractual payment terms) What should I do after receiving an invoice request? 1. Connect to the Publisher Portal To connect to the publisher portal, click on the link available on the email notification received. (1) You can also connect to the publisher portal from the UI identification page. (2) Financial Portal Smart INTERFACE