Possible social media channels which could be used to advertise a new film aimed towards 16-23 year olds YouTube Uploading videos to your channel. Only works effectively if you have lots of subscribers otherwise no one will see your movie advert. Movie directors can pay other channels with a huge following to upload the movie advertisement on their YouTube channel in order to redirect traffic to the movie and gain traction. Movie directors can pay YouTube itself money to advertise their movie in either a form of a video trailer or a banner placed around YouTube. Meta (Facebook) Facebook can be used to advertise movies however the average age range for Facebook is between the ages of 25-34 so it may not be completely efficient in advertising a film if it is aimed towards 16-23 year olds. There are a numerous amounts of methods you can use to advertise material on Facebook. Some of these include: Paying a facebook user/ business who has a large following (this gives the movie director the opportunity to expose their movie to a wider range of people). Buying ad space on Facebook where the movie directors can input images, banners and even videos on. These types of ads are typically unavoidable which allows the content to be shown to the billions of active users on Facebook - if the user does not have adblocker. Usually advertisements are targeted through Facebook's big data which identifies a user's preferences therefore you are more likely to target the 16-23 year olds. Having popular celebrities to advertise your product can be especially effective in selling the movie. These popular influencers can also be sponsored by the company and be offered sponsor codes in which the viewers can use for a discount - typically the influencer also recieves a percentage of any sales made through their sponsor. Instagram Snapchat Instagram is a more suitable for 16-23 year olds because the average is a little lower than that of Facebook's. The average age range for Instagram is around 18-24 and 25-34. Facebook is one of the most used social media platforms with an average of about 1.62 billion active users per day. Thiere is an abundance of people for you to advertise to. Again, like most social media platforms, businesses can pay influential people, celebrities or bigger comapanies to advertise the product for them. The more popular and relevant the user/ company is, the more likelihood of your movie gaining traction. Snapchat is designed for 'stories' where users can post a short content which lasts for 24 hours - people nowadays have shorter attention span therefore the advertisement must be short and thrilling. Posting movie material on snapchat is especially beneficial in getting young people to view it as the average age for snapchat is 15-25 years old. Snapchat have unskippable adverts which require snapchat premium if you want it blocked - this forces users to view the advert which can both alert the user of your product and annoy them simultaneously. Youtube can sometimes have double adverts or a single advert which are sometimes unskippable - you require youtube premium if you wanted these adverts removed Similiar to snapchat, instagram also has stories in which users can post in, these stories are placed at the top of the viewers instagram app so it is hard to miss - the story can also be shared with multiple people with the same #. They also have reels which is a space to upload fun short videos - this can be used for advertisement to send out information about the movie in a short and fun video format