1. Find a niche The best way to succeed in affiliate marketing is by establishing yourself within a niche. A niche is the topic you’ll become an authority on. Some of the best niches include ● Hobbies: travel, photography, golfing, outdoors ● Money: bitcoin, personal finance, credit cards, investing ● Health: fitness, nutrition, vegan, weight loss, yoga ● Lifestyle: luxury, airlines, fashion, jewelry ● Home: baby products, dogs, plants, security ● Tech: web hosting, VPN, gaming, software ● Alternative: personal development, marijuana and CBD, herbal remedies The reason you need a niche is that if you recommend lots of different types of products, people won’t see you as the expert they can trust. Whereas if you only recommend a specific type of product and create content about it, then people can see you have experience in that area. It also helps you further down the line with search engine optimization (SEO) on social media and your affiliate website if you choose to build one later. So how do you choose your niche? You want to start with niches that have a high chance of profitability. For example, our research* found that business-related programs have some of the highest commissions, while clothing or books and media have some of the lowest: However, these aren’t your only options, and some niches work better than others on particular platforms. Keep in mind that affiliate marketing isn’t “get rich quick.” You’ll need to have at least some personal interest in your niche to keep you going. Ask yourself the following questions to narrow down your options: 1. Are you curious to learn more about your niche? Keeping up with trends and industry news in your area is super important in making sure you stay relevant for your audience. 2. Do you already have experience or training in a specialized area? If you’re already knowledgeable on a subject, you can flatten your learning curve and get ahead more easily. 3. Is it possible to create content without upfront investment? Some niches like technology or travel can involve a lot of upfront costs if you don’t already have the equipment or content to start with. 4. Is it profitable? Ultimately, you want to make money. So if your niche is either too broad, so you end up with too much competition, or too narrow, so you don’t have enough people interested in it, you’ll risk not making a profit. Choosing a niche is a fine balance, and it can take some time and practice to hit the right spot—so don’t be put off if you don’t see success right away. 2. Choose an affiliate program Once you’ve decided on a niche, the next step is choosing what affiliate program(s) to join. It makes sense to choose a program or affiliate products that align with your niche. For example, lots of YouTube channels promote Virtual Private Network (VPN) services so their audience can watch them anywhere in the world. A more specific example would be vegan fitness and lifestyle educator Derek Simnett, who is an affiliate for VIVO Life supplements. There are two ways of finding suitable affiliate programs within your niche: direct and through marketplaces. If you’re already aware of brands in your niche that have affiliate marketing programs, you can approach them directly and sign up for them (affiliate programs are usually free to sign up for), as Derek did with VIVO Life. The other option is to join an affiliate program marketplace or network where you can browse thousands of programs and sign up to them through the marketplace. Affiliate networks, such as the following, offer thousands of merchants in various niches: ● Money University ● ShareASale ● ClickBank ● Awin ● FlexOffers ● Amazon Associates ● CJ ● Rakuten Advertising While these are all reputable options, some things to consider when choosing an affiliate program include not just its reputation, but also its commission rate and earnings per click (EPC) rate. A program might have a low commission rate but a high EPC, which means it can still be a worthwhile program to join. 3. Decide on a traffic source At this point, you’ll need to start thinking about your traffic source. People often make the mistake of thinking you must become a blogger with a dedicated website (which costs money). Though it is helpful to have one later when you feel able to reinvest in your business and scale upward, it’s not essential. You can start generating affiliate income using other (free) traffic sources, such as social media platforms, YouTube, and forum-based sites like Reddit and Quora. Let’s look at a few advantages and disadvantages of each channel: Facebook ● Pros: The largest social media platform around. You can reach a big audience. ● Cons: Less attractive to younger audiences. Bad organic reach. Instagram ● Pros: Highly visual, excellent for showcasing products and services. Strong emphasis on video content like Reels and Stories. ● Cons: Lower organic reach for feed posts. YouTube ● Pros: Great for search engine optimization. Global audience of over two billion people. ● Cons: A lot of competition in most niches. Videos need to be professional and high quality. TikTok ● Pros: Short video clips that don’t require a “professional” look and feel. More personal and authentic experiences. Trends start on TikTok. ● Cons: Links in descriptions are not clickable. LinkedIn ● Pros: Excellent organic reach. Established platform for professionals. ● Cons: Predominantly for B2B audiences. You might be thinking, “But I don’t have a social media following! How will I make money?” If you don’t have a following, now is your chance to start building one. That being said, you don’t need a huge following to make money—you just need to reach the right audience. Lots of affiliate marketers make their income entirely through social media. A great example would be Papery Thoughts, a YouTube channel (among other social media accounts) that creates YouTube videos about journaling. The channel generates affiliate sales through links to products in the video description that the creator uses onscreen. Other ways of using social media include joining Facebook groups in your niche and answering questions, or stitching replies to relevant TikTok videos in your industry. The key to building an audience is participation, not just spamming people with affiliate offers. 4. Create content to build trust No matter which platform(s) you decide to use for affiliate marketing efforts, the next step is to start creating content that builds trust with your target audience. In 2020, internet users worldwide spent, on average, 145 minutes per day on social media. What keeps us online for over two hours a day? Great content. Building a content library takes time, so it’s a good idea to plan ahead and create a content calendar or strategy. Your calendar can include outlines of what type of content you’ll publish on any given day, such as: ● Tutorials ● Q&As ● Product reviews ● How tos ● Tips and tricks When coming up with your content strategy, also keep in mind a keyword strategy, especially for YouTube SEO (if you choose YouTube as your platform). After all, even high-quality content can get lost in the noise if you don’t optimize it for search results. You can figure out which keywords to use with a little research. Using YouTube as an example, try searching for your competitors’ channels. See what videos are their most popular ones and pay attention to the video title, description, and tags they’ve used. And of course, don’t forget to include links to your affiliate products or services, and add a disclaimer that explains they are affiliated. ● Focus on publishing high-quality content that teaches your audience something. Always bring value to them, do not focus your content around yourself. You’re going to be excited to start earning affiliate sales and landing brand deals, but before you can do that, build a highly engaged audience. That will pay off in dividends later! Read more: 16 Affiliate Marketing Tips & Strategies to Earn More Money 5. Grow an audience While you’re creating content on your platform of choice, it’s also a good idea to start building an email list or SMS list. There are two main reasons for doing this: 1. You own your contact list, so you don’t need to rely on social media platforms to interact with your audience. All of the major platforms have hiccups now and then, so when they go down you can always contact your audience via email. 2. While some affiliate programs don’t allow you to include affiliate links in your emails (Amazon’s affiliate program being the main one), you can still email links to content you create that contain affiliate links— you send traffic to any of your content. Using your email list is a great opportunity to add even more value to your audience—further building authority in your niche subject. Some ideas to help you get started with content for your email list include: ● Industry reports or news ● Links to new blog posts ● Interview roundups or summaries ● Behind the scenes of your life or business ● Promotional deals (every once in a while) ● Free digital downloads When it comes to building an email list for free, there are plenty of email marketing software providers that offer free plans, including Shopify Email, Mailchimp, and MailerLite. It’s worth shopping around to see which one suits you best. Once you build trust with an audience, you can start promoting high-ticket affiliate programs. These programs offer opportunities to make up to five figures per sale. But you often need to have an established niche and influence to encourage people to buy more expensive products. 6. Respond and chat with your audience The last tip for growing your affiliate marketing business is engaging with your audience. Generating conversation not only helps your followers or subscribers feel heard but also works in your favor for social media algorithms. When people interact with your content, it's generally a signal for algorithms to say that your stuff is worth boosting and showing to more people who might be interested. On TikTok for example, when you like and respond to comments on your videos, those comments will have a special badge that says “Liked by creator,” which stands out against other comments.