4 Practical Ways to Lower Bounce Rates Looking for Digital Marketing in India? Digiora is one of the leading digital marketing companies in India, assisting you in delivering your advertisement to the target audience via various platforms such as mobile apps, social media, websites, search engines, and so on. Is having a high bounce rate a bad thing? The answer is that it depends, but it can be at times. Is it true that a high bounce rate is harmful for SEO? This is when things become a little trickier. We’ll share 4 simple SEO methods for lowering bounce rates, increasing engagement, and making your users happier. 1. Page speed As a result, we’re attempting to make users happier. So, how do we go about doing this? What will we do to reduce our bounce rate? So there you have it, seven short SEO tips. First and foremost, page speed. It’s not really exciting, but I included it because, of all of these ideas, optimising your page speed is arguably the most effective approach to ensure a lower bounce rate. I’ve seen that on a lot of websites. Make your site speedier, and your bounce rate will decrease. Why? For starters, more individuals will be able to easily access your work. They aren’t going to wait for it to load. They’re using their phone in the metro, so it’s loading faster. Second, it’s simply a nicer experience than waiting for photographs and other such things to emerge. It will almost certainly result in a decrease in your bounce rate. This, in my opinion, is the most important reason why you attempt to increase the speed of your website. Yes, Google uses speed as a ranking factor. It is a Google ranking component that has been proven. In most circumstances, however, it’s a minor issue. 2. Smart CTAs Smart CTAs are number two. That’s often what you’re attempting to persuade folks to do. You’re attempting to persuade them to click your CTA and purchase your product, download your file, or whatever it is you’re offering. Including the ranking term in the CTA itself is the smartest strategy to optimize your CTAs. So go to Google Search Console and Moz Keyword Explorer to see what your pages are truly ranking for, then copy and paste those top phrases into the CTA. If my page is about credit reports or acquiring a credit report score, for example, I might have a CTA that reads "Add to Cart" or "Get my credit report." Because I just typed "credit report" into Google and aha, here it is, this is 100 times more psychologically effective than saying "Add to Cart." I’d like to obtain a copy of my credit report. Including your keywords in the CTAs is a smart and straightforward strategy to increase engagement and reduce bounce rates. 3. Make site search simple Making the site search clear and evident is the next step. This is why. If you can provide a more user-friendly search solution than Google, the user will be more likely to search your site rather than returning to Google, which counts as a bounce. You have engaged them if they search on your site. They’re looking at more content on your site, and your bounce rate has dropped and your engagement has increased. As a result, I enjoy making site search incredibly plain and simple. It will improve, especially if you have a resource-heavy site and consumers believe they can find what they want on your site. Don’t force them to use Google. Allow them to conduct a search on your website instead. 4. Add media Including video, photographs, and other forms of media. Why? They’ve got a video. But there is one thing I would recommend, and it’s something we’ve learnt time and time again: mix your formats. The average user who watches one of these films spends 9 or 10 minutes on the page and on the site, which is tremendous for us. However, several years ago, we began including transcripts and photographs in these entries. As a result, combining media is frequently preferable to adding a video or image on its own. As a result, pages featuring images, video, and text perform better than ones with only those elements.