© 2026 Nielsen Consumer LLC. All Rights Reserved. 3,723 934 219 2,034 307 228 4,012 1,030 243 2,185 317 237 0 500 1,000 1,500 2,000 2,500 3,000 3,500 4,000 4,500 Total Store Read Fresh & Bulk Prd. Bazaar Food & Beverages Household Prd. Health & Beauty Millions YTD 2025 YTD 2026 Source: ScanTrack Plus | Total Greece including Islands and Discounters | Reported period: YTD 29.03.26 NielsenIQ | Market evolution in value: Food & Beverages lead growth across all FMCGs super - groups +7,8% +10,2% +10,9% +7,4% +3,2% +3,8% Food: +7,2% Beverages: +8,3% FMCGs +6,6% Sales in Value (in million Euro) – Value % Change vs YA Fresh & Bulk Prd. Bazaar Food & Beverages Health & Beauty Household Prd. 5.9 7.9 54.5 6.1 25.7 0.0 10.0 20.0 30.0 40.0 50.0 60.0 70.0 80.0 90.0 100.0 % Value Contr'n © 2026 Nielsen Consumer LLC. All Rights Reserved. © 2026 Nielsen Consumer LLC. All Rights Reserved. 24.2% 23.7% 23.0% 22.4% 23.9% 24.2% 24.3% 24.3% 24.6% 0.0 5.0 10.0 15.0 20.0 25.0 30.0 Yr 2018 Yr 2019 Yr 2020 Yr 2021 Yr 2022 Yr 2023 Yr 2024 Yr 2025 YTD '26 P.L. Share of Sales Value (in %) 65.2% 67.3% 68.0% 66.7% 44.4% 40.0% 53.2% 55.3% 56.0% 54.4% 37.5% 33.9% 0.0 10.0 20.0 30.0 40.0 50.0 60.0 70.0 80.0 Yr 2021 Yr 2022 Yr 2023 Yr 2024 Yr 2025 YTD '26 FMCGs - Branded Prd FMCGs - Total Source: ScanTrack Plus | Total Greece including Islands and Discounters | Reported period: YTD 29.03.26 NielsenIQ | Private Labels and promo intensity evolution : Higher market share for Private Labels ( vs. 2025) as Promotional intensity continues to decline FMCGs – Promo intensity evolution Private Labels m arket share evolution