what is SEO SEO, or Search Engine Optimization, is the practice of improving a website's visibility and organic (unpaid) traffic from search engines like Google. It involves optimizing various aspects of a website, including its content, structure, and technical elements, to make it more appealing to search engine algorithms and users how do search engines work ? how do search engines work ? ALGORITHMS CRAWLING INDEXING RANKING In Search Engine Optimization (SEO), algorithms are the complex sets of rules and processes that search engines like Google use to determine the ranking of web pages in search results In SEO, crawling is the process where search engine bots (also known as web crawlers or spiders) discover and scan web pages to understand their content and structure In SEO, indexing is the process where search engines like Google analyze and store web page content in their databases, making it accessible for users to find when they search. I SEO ranking refers to a website's or webpage's position on a search engine results page (SERP) for a specific search query